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Ignition 5 10.03.14
Ignition 5 10.03.14
Ignition 5 10.03.14
Ignition 5 10.03.14
Ignition 5 10.03.14
Ignition 5 10.03.14
Ignition 5 10.03.14
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Ignition 5 10.03.14

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  • “I simply can’t bear to watch ads about abused or starving animals. It’s just too upsetting” Dominic commented. “I wanted to write an ad that spoke the truth about what dogs give us – how they make us feel, why we love them so much… If just one dog is adopted and has an incredible 15 year life with a family, who will benefit from everything they bring, it will all be worth it.”Caroline Yates, CEO of The Mayhew said: “We are delighted that Dominic chose The Mayhew for this project. We are always looking at different ways of raising our profile and informing people of our vital work. Dominic and the team from BBH have been such a fantastic help and we are sure the advert will help to inform people of the many and varied benefits that pet ownership can bring, but, more importantly, help to save a life by adopting from a rescue centre such as The Mayhew, where we are constantly trying to stem the tide of abandoned, unwanted and neglected animals we see on a daily basis. ”
  • Transcript

    • 1. 10.03.14
    • 2. This Week... Touchscreen ordering, Bro app, Unloved, the cellphone nullifier, hold on to summer Touchscreen ordering Pizza Hut Bro App Bro App Unloved Mayhew The cellphone Nulllifier Polar Beer Hold on to summer L&P
    • 3. Touchscreen ordering Pizza Hut A very cheesey promo video from Pizza Hut, but it‟s the concept of having an interactive table to order from that‟s interesting. Diners can select their pizza size, sauce and cheese, and toppings. They can also add in side orders like spicy chicken wings or Hershey‟s chocolate dunkers. After selecting a mode of payment, customers can even choose to play games while waiting. Great way to avoiding talking to your dinner partner!
    • 4. BroApp Bro App BroApp is a „relationship wingman‟ that automatically messages your girlfriend sweet things so you can “spend more time with the Bros”. You select your girlfriend's number, add some sweet messages, and set the time of day when you want those messages sent. BroApp takes care of the rest. BroApp's unique detectors ensure your girlfriend never becomes suspicious of your relationship wingman. • Girlfriend Wifi Detector: BroApp won't send messages when you are at your girlfriend's place. • Girlfriend Intrusion Detector: BroApp will prevent inquisitive girlfriends from uncovering the BroApp secret. • Recent Contact Detector: BroApp won't send messages if you have recently communicated with your girlfriend.
    • 5. Unloved Mayhew I can‟t say much about this ad without giving away the whole concept. This company didn‟t want to follow category conventions and decided to communicate their message in a totally different way.
    • 6. The Cell Phone Nullifier Polar Beer Brazilian beer makers, Polar, have attempted to rectify the problem of people continuously checking their phones when drinking with friends by producing a signal blocking beer holder. Offered to drinkers when they purchase a beer, the Anulador Celular (or 'Cell Phone Nullifier') promises to cut cell, 3G and 4G connection within a 1.5m radius.
    • 7. Hold on to summer L&P soft drinks A clever interactive outdoor campaign from a soft drinks company in New Zealand offering a tangible benefit to consumers. They ran an outdoor campaign that was centred around „holding on to summer‟ and their ads contained hidden flip flops and towels that could be removed and used by passers-by. L&P believe there's no reason that summer feeling should end with the last day of our holidays and this inventive use of outdoor advertising is a fun light, hearted way of bringing this to life.

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