What is PR?
Upcoming SlideShare
Loading in...5
×
 

What is PR?

on

  • 430 views

Basics of PR for SEO professionals

Basics of PR for SEO professionals

Statistics

Views

Total Views
430
Views on SlideShare
424
Embed Views
6

Actions

Likes
1
Downloads
0
Comments
0

2 Embeds 6

http://www.wavespr.com 5
http://www.slashdocs.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

What is PR? What is PR? Presentation Transcript

  • What is PR?
    A guide for SEO Professionals
    09/03/2011
    @SEOPRTraining
  • Contents
    What is PR? CIPR definition
    Position
    Protect
    Promote
    Why does it matter?
    09/03/2011
    2
    @SEOPRTraining
  • 09/03/2011
    3
    @SEOPRTraining
    Public relations is the discipline which looks after reputation, with the aim of earningunderstanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.
    Source: CIPR (Feb 2011)
  • So what typically do PR people do?
    Each case is different, but let’s talk you through some possibilities….
    09/03/2011
    4
    @SEOPRTraining
  • Help position an organisation, company, individual
    Identify what makes them special
    Identify their audiences and what appeals to them
    Identify key stakeholders and their needs (staff, stock markets, industry bodies
    Look at what their competitors are doing and ‘differentiate’
    Audit current (and past ) reputation and activities
    Distil ‘messaging’
    Identify the ‘stories’ we want to share as proof points
    09/03/2011
    5
    @SEOPRTraining
  • Help protectan organisation, company, individual
    Internal communications
    CSR (corporate social responsibility): assess who is affected by their actions, and how anything potentially negative can be changed or mitigated
    Crisis management: planning and implementation
    Media (including social media) policies and training: help prevent mistakes and make the best of opportunities
    Financial PR/stakeholder communications
    Values programmes
    09/03/2011
    6
    @SEOPRTraining
  • Internal communications
    Media relations
    Social media outreach
    Financial PR
    Lobbying
    Investor relations
    Sponsorship
    Events
    Stunts
    Speaker Platforms
    Analyst relations
    09/03/2011
    7
    @SEOPRTraining
    Promote
    Word of mouth
    Experential
    Mobile
    Thought leadership
    Online engagement
  • Making the most of clients’ marketing spend ie better service
    Improving quality of on-line content ie more credible results
    Ensuring that PR works with/for SEO campaigns ie better results
    Revenue opportunities for SEO Agencies ie better bottom line
    10/03/2011
    8
    @SEOPRTraining
    Why does PR matter for SEO people?
  • Call or email us to find out more about the concepts in this introduction
    info@seoprtraining.co.uk
    +44(0)1420 540227
    10/03/2011
    9
    @SEOPRTraining
    Contact SEO PR Training
    Prepared by Claire Thompson, SEO PR Training