Twestival Local Ticket Marketing ideas

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A very hastily put together list of ideas for Twestival Local Teams in the UK for helping their ticket sales

It may all be a bit obvious, but there may be an idea or two that sparks something....

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Twestival Local Ticket Marketing ideas

  1. 1. “ Marketing your Twestival Local event” Prepared by Claire Thompson, Waves PR, for Twestival fundraisers, August 2009 with thanks to teams for sharing their learning (claire@wavespr.com; t: +44(0) 118 944 0394)
  2. 2. Blogs and websites <ul><li>The Twestival blogs do REALLY well on SEO – a blog a day could make the sales roar away! </li></ul>The charity site: should the charity should be mentioning the event on their site too? Work sites: is there some way this could tie in with your work? Would your company’s website like a little good news about a staff member doing something for charity? Personal blogs: do you have one? Could you blog about your involvement with Twestival and about the event?
  3. 3. Handy Hint: Make sure it’s clear what you’re selling <ul><li>Make sure that your Twestival blog clearly shows: </li></ul><ul><ul><li>Date, venue and what the event is </li></ul></ul><ul><ul><li>What entertainment will be there? </li></ul></ul><ul><ul><li>Who will be running things? </li></ul></ul>What am I going to get when I part with my hard earned money for my Twestival ticket?
  4. 4. A blog a day…. <ul><li>Who is the organising team – pictures, biogs, video, voice </li></ul><ul><li>About the entertainment: </li></ul><ul><ul><li>about the band </li></ul></ul><ul><ul><li>About the trainers </li></ul></ul><ul><li>About the venue (it’s been donated free) </li></ul><ul><li>About the sponsors </li></ul><ul><li>About the charity </li></ul><ul><li>About meetings </li></ul><ul><li>Links to sponsorship pack </li></ul>tip Having fun will be more important to most people than raising money for charity so emphasise this bit
  5. 5. A tweet a day… <ul><li>From the Twestival account – lots of updates – meetings, nice people, conversations, blog links – you know the score! </li></ul><ul><li>Don’t forget the normal Twitter cycles: eco Monday, Charity Tuesday, Follow Friday – use them to recommend </li></ul>tips <ul><li>From your personal Twitter accounts: </li></ul><ul><ul><li>Don’t cheese off your normal followers – a single tweet daily from a personal account about Twestival is probably enough, possibly two </li></ul></ul><ul><ul><li>Try co-ordinating retweeting the Twestival account bits </li></ul></ul><ul><li>Twitter Promotions: </li></ul><ul><li>Don’t forget your Twibbons!! </li></ul><ul><li>Glasgow used a Charity Tuesday promotion code to promote a one day only discount on their tickets - no reason this can’t apply to other days </li></ul>
  6. 6. Work with your charity <ul><li>Can they publicise the event on their website? </li></ul><ul><li>Do they have key supporters who also might publicise? </li></ul><ul><li>Do they have a PR department who can help publicise? </li></ul><ul><li>Do they have an email newsletter to supporters? </li></ul><ul><li>Do they have a print newsletter? (This could be for a PREview or REview, depending upon timings) </li></ul><ul><li>Do they have an email list that they would let you market the event to? </li></ul><ul><li>Do they have a notice board for a poster? </li></ul><ul><li>Could they promote using social media? </li></ul>
  7. 7. Getting your charity’s support <ul><li>Can the charity bring something or someone along to the event? </li></ul><ul><ul><li>Helps engagement and to make it real. </li></ul></ul><ul><ul><li>Gives an extra angle of appeal </li></ul></ul><ul><ul><li>Makes a good photo opportunity for the media </li></ul></ul>
  8. 8. Work with your sponsors… <ul><li>Do they have a PR department which could publicise their involvement? </li></ul><ul><li>Do they have a customer newsletter/mailing list that they can promote the event through? </li></ul><ul><li>Do they have an intranet/staff newsletter to promote the event to staff? </li></ul><ul><li>Can they publicise on their website? Via Twitter? Via Facebook/other social media. </li></ul>
  9. 9. Work with your venue <ul><li>How can they promote the event? </li></ul><ul><li>Do they have a website? Can they use it to promote their link with the charity (linked to ticket sales, of course – it’s in their interest) </li></ul><ul><li>Do they have a mailing list – could they do a special mailer? </li></ul><ul><li>Do they have a Facebook fan site </li></ul>
  10. 10. Work with your team members <ul><li>Could you have a competition to see who can sell the most tickets for the event? </li></ul><ul><li>Is there a notice board, intranet or newsletter at work that goes to staff? Might they be interested in your story? </li></ul>
  11. 11. Posters/leaflets <ul><li>It may not be terribly ‘new media’ but could a local print firm become event sponsors by providing printing </li></ul><ul><li>Use in public places and at networking events </li></ul>
  12. 12. Networking <ul><li>Is there a social media café or networking group to promote yourself at? </li></ul><ul><li>Are there local business networking events that you can promote the event at? </li></ul><ul><li>How about ecademy profiles? </li></ul><ul><li>Who’s the best networker you know? Could they help you out? </li></ul>
  13. 13. Print Media <ul><li>Do you have a PR team on board? If not, could a local PR company do it as a form of ‘sponsorship’? </li></ul><ul><li>Time is running out, so check print deadlines! </li></ul><ul><li>Issue a press release (there’s a sample on the Twestival Local 09 site) about the event – good photography and logos will help </li></ul>Contact Claire if you want a list of contacts in your local media: Claire@wavespr.com
  14. 14. Broadcast media <ul><li>Is there a local radio station with a chat show? </li></ul><ul><li>Who is your regional broadcaster? Could you contact them to interview your team?(If they cover another city, join together – makes the story stronger!) </li></ul><ul><li>What are your stories? Why did you get involved? </li></ul><ul><li>Does the charity have a spokesperson with something to say about the event and what your money will achieve? </li></ul><ul><ul><li>Do they have a beneficiary they could take into a studio? (cute kittens, parents of sick children, amazing disabled artists, asthma sufferers) </li></ul></ul><ul><ul><li>Or a service deliverer – a nurse or counsellor; a carer? </li></ul></ul>
  15. 15. Listings <ul><li>Local on-line event listings </li></ul><ul><li>Does your tourist board run events listings? </li></ul><ul><li>Are there local business sites that might promote potential involvement with the event </li></ul><ul><li>National listings with a local element include: </li></ul><ul><ul><li>Wherecanwego.com </li></ul></ul><ul><ul><li>Belocal.com </li></ul></ul><ul><ul><li>Business listings for seminars </li></ul></ul>Key in a search ‘whats on in…’ (Cardiff, Yorkshire, Reading –wherever you are) – that will bring up local listings for submitting entries to tip
  16. 16. Beyond Twitter: Social Media Voice Video Friends and family Work colleagues and associates Pictures
  17. 17. claimr <ul><li>the views here are simply some ideas, shared </li></ul><ul><li>please feel free to add and share </li></ul><ul><li>share to your heart’s content with teams – the information here was learned from others and was created to help the numerous charities benefitting from Twestival: if it’s useful to others, that’s an added bonus </li></ul>Prepared by Claire Thompson, Waves PR, for Twestival fundraisers, September 2009 with thanks to teams for sharing their learning (claire@wavespr.com; t: +44(0) 118 944 0394 Tw @claireatwaves)

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