Judith lewis presentation
Upcoming SlideShare
Loading in...5
×
 

Judith lewis presentation

on

  • 1,828 views

Keynote presentation given by Judith Lewis at thupr event on natural SEO

Keynote presentation given by Judith Lewis at thupr event on natural SEO

Statistics

Views

Total Views
1,828
Views on SlideShare
1,799
Embed Views
29

Actions

Likes
0
Downloads
2
Comments
0

2 Embeds 29

http://www.wavespr.com 27
http://www.slideshare.net 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Judith lewis presentation Judith lewis presentation Presentation Transcript

  • Natural (Organic) SEO
    How to identify the SEO good guys, how much to ‘DIY’ and when to call in the specialists
  • What is SEO?
    “SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.”
    - SEOmoz
  • SEO is not rocket science
    … but it isn’t a walk in the park either
  • How to identify the SEO good guys
    WOM
    Online Checks
  • Word of Mouth
  • Online Checks
  • Beware of...
    Promises seeming too good to be true
    Badges claiming verification
    People invisible in search claiming expertise
  • How much to DIY and when to get professional help
    TIME IS MONEY
    Basics and advanced
    Understanding penalties
    Webmaster tools, analytics & monitoring
    SEOmoz, SEOBook, WebmasterWorld, SEO Dojo, etc…
  • Recipe for ranking
    Around 200 factors contribute to the ranking of a webpage or a website.
    These 200 factors can be broadly categorised as:
    A) Content
    B) Architecture
    C) Popularity
  • Elements of Ranking
    Title Tags
    Meta Description Tags
    Meta Keyword Tags
    ALT Tags
    H1, H2, H3
    (and accompanying CSS)
    Keywords in the content
    Internal Links
    (images vs. keyword rich text)
    URL Structure
    Advanced Linking
    Authority
    Age of domain
  • Comfortable with all that?
    Then here are some tools!
  • SEO Tools
    • Firefox Browser
    • Various Toolbars + Extensions
    • Link Baiting & Building 101
    • Google Webmaster Central
    • Social Bookmarking
    • Position Trackers
    • Keyword Cloud
    • RSS Feeds & RSS Buttons
    • SEO Forums
    • Page Rank Tool
    • Competitor Inbound Links
    IBP http://www.seoelite.com/
    WebCEO http://www.webceo.com/
    WeBuildPages http://www.webuildpages.com
    Google Analytics http://www.google.com/analytics/
    XML Sitemaps http://www.sitemaps.org/
    Keyword Density Tool http://www.seochat.com/seo-tools/keyword-density/
    SEO Quake http://www.seoquake.com/
    Xenu Link Sleuth http://home.snafu.de/tilman/xenulink.html
    Keyword Research Tools https://adwords.google.co.uk/select/KeywordToolExternalhttp://www.wordtracker.com/
  • Thank You!
    judith.lewis@seshet.co.uk
    www.seshet.co.uk
    www.SEO-Chicks.com
    www.twitter.com/JudithLewis
    www.MostlyAboutChocolate.com