Judith lewis presentation

Natural (Organic) SEO
How to identify the SEO good guys, how much to ‘DIY’ and when to call in the specialists

What is SEO?
“SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.”
- SEOmoz

SEO is not rocket science
… but it isn’t a walk in the park either

How to identify the SEO good guys
WOM
Online Checks

Word of Mouth

Online Checks

Beware of...
Promises seeming too good to be true
Badges claiming verification
People invisible in search claiming expertise

How much to DIY and when to get professional help
TIME IS MONEY
Basics and advanced
Understanding penalties
Webmaster tools, analytics & monitoring
SEOmoz, SEOBook, WebmasterWorld, SEO Dojo, etc…

Recipe for ranking
Around 200 factors contribute to the ranking of a webpage or a website.
These 200 factors can be broadly categorised as:
A) Content
B) Architecture
C) Popularity

Elements of Ranking
Title Tags
Meta Description Tags
Meta Keyword Tags
ALT Tags
H1, H2, H3
(and accompanying CSS)
Keywords in the content
Internal Links
(images vs. keyword rich text)
URL Structure
Advanced Linking
Authority
Age of domain

Comfortable with all that?
Then here are some tools!

SEO Tools
Firefox Browser
Various Toolbars + Extensions
Link Baiting & Building 101
Google Webmaster Central
Social Bookmarking
Position Trackers
Keyword Cloud
RSS Feeds & RSS Buttons
SEO Forums
Page Rank Tool
Competitor Inbound Links
IBP http://www.seoelite.com/
WebCEO http://www.webceo.com/
WeBuildPages http://www.webuildpages.com
Google Analytics http://www.google.com/analytics/
XML Sitemaps http://www.sitemaps.org/
Keyword Density Tool http://www.seochat.com/seo-tools/keyword-density/
SEO Quake http://www.seoquake.com/
Xenu Link Sleuth http://home.snafu.de/tilman/xenulink.html
Keyword Research Tools https://adwords.google.co.uk/select/KeywordToolExternalhttp://www.wordtracker.com/

Thank You!
judith.lewis@seshet.co.uk
www.seshet.co.uk
www.SEO-Chicks.com
www.twitter.com/JudithLewis
www.MostlyAboutChocolate.com

Judith lewis presentation

by Claire Thompson on Apr 19, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 20

Statistics

Judith lewis presentation — Presentation Transcript

http://www.wavespr.com	18
http://www.slideshare.net	2