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Hidden gems in PR, Search London
Hidden gems in PR, Search London
Hidden gems in PR, Search London
Hidden gems in PR, Search London
Hidden gems in PR, Search London
Hidden gems in PR, Search London
Hidden gems in PR, Search London
Hidden gems in PR, Search London
Hidden gems in PR, Search London
Hidden gems in PR, Search London
Hidden gems in PR, Search London
Hidden gems in PR, Search London
Hidden gems in PR, Search London
Hidden gems in PR, Search London
Hidden gems in PR, Search London
Hidden gems in PR, Search London
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Hidden gems in PR, Search London

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Presentation for a search-interested audience on how understanding the structure of the media and understanding the customer journey can help with media and blogger outreach

Presentation for a search-interested audience on how understanding the structure of the media and understanding the customer journey can help with media and blogger outreach

Published in: Business, Technology
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  • 1. Copyright SEO PR Training Ltd.For content placement and links:The mediaClaire Thompson13/06/2013 @SEOPRTraining
  • 2.  Waves PR SEO PR Training In house @claireatwaves @seoprtraining @waterwytche13/06/2013 2@SEOPRTrainingWho am I
  • 3. Copyright SEO PR Training Ltd. 13/06/2013 @SEOPRTraining
  • 4. The media13/06/2013 4@SEOPRTrainingSource: shamelesslycribbed from Blue GlasspresentationThird partyendorsement
  • 5. The endorsement ladder13/06/2013 5@SEOPRTrainingWhat I sayabout meMy opinion isvalued byother peopleA third partychooses towrite aboutmeMycustomerscommit towriting howgood I amWeb Links Social media
  • 6. Where does the media fit?13/06/2013 6@SEOPRTrainingSource: Google Think Insights
  • 7. #searchlondonNumber of sources referred to in Insurance sector?5.87.314.711.7Ref: 2001 Census
  • 8. #searchlondonNumber of sources referred to for restaurants18.25.89.88.9Ref: eTForecastsSept 2004
  • 9. #searchlondonAverage no of sources used for travel10.814.710.218.2Ref: Ofcom 2004
  • 10. #searchlondon Across devices Across media and social media types Online and offline
  • 11. Copyright SEO PR Training Ltd.How?13/06/2013 @SEOPRTraining11
  • 12.  Editor News Editor Features Editor Freelance Specialist Editors Trainee Sub Editor Pictures Editor Interactive pages Bloggers13/06/2013 12@SEOPRTrainingWho’s who, what they do and what they wantOld photoalert!!!Journalistsare peopletoo!
  • 13.  Be topical Be controversial Be the expert Celebrities Think outside of the box: localmedia, broadcast and radio. Offline!The smartest way of all?13/06/2013 13@SEOPRTrainingHollywood links: five smart waysASK!!!
  • 14. #searchlondon 14@SEOPRTrainingDumb things to watch out for….
  • 15. Then share the hell out of it in relevant places
  • 16. Copyright SEO PR Training Ltd.Q&AThank you for your attention!Claire ThompsonWaves PR/SEO PR TrainingT: 0118 946 132013/06/2013 16@SEOPRTraining

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