Vredeseilanden & sustainable agricultural chain development Chris Claes, 15/10/2009
Vredeseilanden A viable livelihood for organised family farmers
Vredeseilanden <ul><li>Pluralistic and independent </li></ul><ul><li>Dialogue </li></ul><ul><li>Structural development </l...
Vredeseilanden 1960: birth North-South movement and NGOs  1998: Vredeseilanden = Vredeseilanden + Coopibo + Fado  central ...
Vredeseilanden
Vredeseilanden
Vredeseilanden <ul><li>13 countries </li></ul><ul><ul><li>Senegal, Benin, Togo, Niger, Gambia, Burkina Fasso </li></ul></u...
Vredeseilanden Mission <ul><li>Viable livelihoods for organised family farmers </li></ul><ul><li>In North and South </li><...
Scenarios 2015 Markets dominant Value shift marginal Energy  expensive Energy cheap Valueshift in markets Ecological and s...
How to make a transition towards to a world where market logic that incorporates social and environmental concerns, leads?...
Vredeseilanden 3 strategic objectives
Economic objective… <ul><li>… sustainable agriculture chain development </li></ul><ul><ul><li>chain: from producer to cons...
 
Cynefin quadrant; the science of complexity <ul><li>Emerging realities </li></ul><ul><li>Interaction between different act...
Realisation of economic objective through  multi-stakeholder dialogue processes <ul><li>Market complexity </li></ul><ul><l...
Political objective… <ul><li>…  stimulating a ‘friendly economic and political environment’ or an enabling environment in ...
Realisation of political objective via ‘political’ alliances <ul><li>Multi-stakeholder dialogues </li></ul><ul><li>Experim...
The proof is in the pudding… Innovation in Benin <ul><li>Project:  </li></ul><ul><li>rice in ‘bas fonds’ of Savalou  </li>...
From production- towards marketing support <ul><li>Increased production volume: </li></ul><ul><li>20% food security </li><...
…  From Benin to Belgium Innovation via ‘learning alliances’ <ul><li>Partners: </li></ul><ul><li>UCR, UNIRIZ, CCRB, FUPRO ...
Innovation delivers evidence… <ul><li>…  on ‘byer power’ of supermarkets and pressure on producer prices  </li></ul>
Evidence as a starting point for advocacy through ‘political alliances’ <ul><li>Action: </li></ul><ul><li>‘ kissing’ in fa...
Vredeseilanden in “the South” “Sustainable Agricultural Chain Development ” <ul><li>Vredeseilanden & SACD  </li></ul><ul><...
Vredeseilanden in “the South” Advocacy <ul><li>= part of SACD </li></ul><ul><li>Local and national chains: by and with far...
Vredeseilanden in Belgium <ul><li>Program </li></ul><ul><li>Analysis and development of sustainable agricultural chains (e...
Vredeseilanden in Belgium Program <ul><li>Analysis and development of SAC in co-operation with retail (Colruyt, Carrefour,...
Investors Primary  producers/extractors Consumers Engage with >1B producers About 300-500 companies control ~ 70%  of choi...
Sustainable business models Supply side model Business driven model Donor driven model Does not empower Small producers to...
Vredeseilanden in Belgium Program <ul><li>Promote enabling political and economic environment through evidence from SACD t...
Vredeseilanden in Belgium Program <ul><li>Influence buying behavior consumers </li></ul>
Vredeseilanden in Belgium strengthening social base <ul><li>Financial campaign January (10.000 volunteers), 20 km of Bruss...
Vredeseilanden in Belgium Strenghtening social base <ul><li>12.000 donors, 150.000 punctual donors,…. </li></ul>
Vredeseilanden in Belgium strengthening social base <ul><li>Public opinion (press and media) </li></ul>
Thank You Good luck!
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  • Where is out best point of leverage to accomplish the change that we want on the ground? We have to determine this each time we look at a commodity, an industry, a threat.
  • vredeseilanden &amp; sustainable agricultural chain development

    1. 1. Vredeseilanden & sustainable agricultural chain development Chris Claes, 15/10/2009
    2. 2. Vredeseilanden A viable livelihood for organised family farmers
    3. 3. Vredeseilanden <ul><li>Pluralistic and independent </li></ul><ul><li>Dialogue </li></ul><ul><li>Structural development </li></ul><ul><li>Social base / national campaign </li></ul><ul><li>Member of 11.11.11 </li></ul><ul><li>Turnover: +/- 12 mio euro </li></ul>
    4. 4. Vredeseilanden 1960: birth North-South movement and NGOs 1998: Vredeseilanden = Vredeseilanden + Coopibo + Fado central values: pluralism en dialogue complementarity (geografical, financial,…) co-operation versus fragmentation 2001: focus on sustainable agriculture and food security + policy influencing through concrete evidence
    5. 5. Vredeseilanden
    6. 6. Vredeseilanden
    7. 7. Vredeseilanden <ul><li>13 countries </li></ul><ul><ul><li>Senegal, Benin, Togo, Niger, Gambia, Burkina Fasso </li></ul></ul><ul><ul><li>Uganda, Tanzania, Congo </li></ul></ul><ul><ul><li>Nicaragua, Ecuador, Costa Rica </li></ul></ul><ul><ul><li>Indonesia, Vietnam, Laos </li></ul></ul><ul><ul><li>Belgium </li></ul></ul><ul><ul><li>From 13 country-offices to 7 regional offices </li></ul></ul><ul><li>170 partners </li></ul>
    8. 8. Vredeseilanden Mission <ul><li>Viable livelihoods for organised family farmers </li></ul><ul><li>In North and South </li></ul><ul><li>through income generation from sustainable agriculture </li></ul><ul><li>Vredeseilanden contributes to the empowerment of farmer organisations to improve their position in the agricultural chain (from production to consumption). Consumer demand and markets are driving forces. </li></ul>
    9. 9. Scenarios 2015 Markets dominant Value shift marginal Energy expensive Energy cheap Valueshift in markets Ecological and social concerns Scenario A Scenario B Scena- rio C
    10. 10. How to make a transition towards to a world where market logic that incorporates social and environmental concerns, leads? -governments: laws, incentives? -private sector: CSR in the heart of the business model? -consumers: consuming sustainable produce? -performant farmer organisations that produce quality, quantity, sustainably, lobby, negociate…?
    11. 11. Vredeseilanden 3 strategic objectives
    12. 12. Economic objective… <ul><li>… sustainable agriculture chain development </li></ul><ul><ul><li>chain: from producer to consumer </li></ul></ul><ul><ul><li>(production-transport-transformation-distribution) </li></ul></ul><ul><ul><li>local, regional, international </li></ul></ul><ul><ul><li>organised family farmers </li></ul></ul><ul><ul><ul><li>influence on trade-relation(s) </li></ul></ul></ul><ul><ul><ul><li>income </li></ul></ul></ul>
    13. 14. Cynefin quadrant; the science of complexity <ul><li>Emerging realities </li></ul><ul><li>Interaction between different actors </li></ul><ul><li>No straightforward planning possible </li></ul>
    14. 15. Realisation of economic objective through multi-stakeholder dialogue processes <ul><li>Market complexity </li></ul><ul><li>Different actors </li></ul><ul><li>farmer organisation </li></ul><ul><li>private company </li></ul><ul><li>public authorities </li></ul><ul><li>research institute </li></ul><ul><li>NGO </li></ul><ul><li>Multi-stakeholder dialogue </li></ul><ul><li>Experiments </li></ul><ul><li>Innovation </li></ul>
    15. 16. Political objective… <ul><li>… stimulating a ‘friendly economic and political environment’ or an enabling environment in favor of family farming and sustainable agriculture </li></ul><ul><li>via advocacy (lobby and mobilisation) </li></ul>
    16. 17. Realisation of political objective via ‘political’ alliances <ul><li>Multi-stakeholder dialogues </li></ul><ul><li>Experiments </li></ul><ul><li>Innovation </li></ul><ul><li>Evidence </li></ul><ul><li>‘ Political’ alliance </li></ul><ul><li>Advocacy (decisionmakers private- and public sector) </li></ul>
    17. 18. The proof is in the pudding… Innovation in Benin <ul><li>Project: </li></ul><ul><li>rice in ‘bas fonds’ of Savalou </li></ul><ul><li>Objective: </li></ul><ul><li>food security through increase in production- capacity and better market positioning (partners: farmer organizations: economic on local level, political on higher level) </li></ul><ul><li>Results: </li></ul><ul><li>500 ton in 2002 </li></ul><ul><li>6000 ton in 2008 </li></ul>
    18. 19. From production- towards marketing support <ul><li>Increased production volume: </li></ul><ul><li>20% food security </li></ul><ul><li>80% local and regional markets </li></ul><ul><li>Objective: marketing support </li></ul><ul><li>- transformation </li></ul><ul><li>- markets and marketing </li></ul><ul><li>- lobby for domestic rice (vs imported and subsidized Asian rice) </li></ul>
    19. 20. … From Benin to Belgium Innovation via ‘learning alliances’ <ul><li>Partners: </li></ul><ul><li>UCR, UNIRIZ, CCRB, FUPRO - Veco Benin – Vredeseilanden - Colruyt - KULeuven (Agricultural Economics) </li></ul><ul><li>Objectives: </li></ul><ul><li>- quality control / presentation / marketing / distribution </li></ul><ul><li>- export to Europe (development fair trade chain) </li></ul><ul><li>- communication (stakeholders) </li></ul>
    20. 21. Innovation delivers evidence… <ul><li>… on ‘byer power’ of supermarkets and pressure on producer prices </li></ul>
    21. 22. Evidence as a starting point for advocacy through ‘political alliances’ <ul><li>Action: </li></ul><ul><li>‘ kissing’ in favor of a sustainable relationship between farmers and supermarkets on Valentines day 2007 </li></ul><ul><li>Alliance partners : </li></ul><ul><li>Oxfam-Wereldwinkels and Max Havelaar (Ik ben Verkocht) </li></ul><ul><li>Boerenbond </li></ul>
    22. 23. Vredeseilanden in “the South” “Sustainable Agricultural Chain Development ” <ul><li>Vredeseilanden & SACD </li></ul><ul><li>Chain-analysis and facilitation of business oriented choices </li></ul><ul><li>Local, national and international chains </li></ul><ul><li>Facilitate innovative SACD-pilots </li></ul><ul><li>Business development of farmer organisations (by training, exchanges etc.) </li></ul><ul><li>Scaling-up and multiplication to other (development actors) </li></ul><ul><li>Promote access to financial means (e.g. credits) </li></ul>
    23. 24. Vredeseilanden in “the South” Advocacy <ul><li>= part of SACD </li></ul><ul><li>Local and national chains: by and with farmer organizations and strategic partners (private sectors, NGOs, VIPS, etc.) </li></ul><ul><li>International chains: idem, at national level, with international organizations and in Belgium </li></ul><ul><li>Strategy: own successes and that of others as “ evidence ” for “scaling-up” </li></ul><ul><li>example: - local food procurement by WFP in East-Congo - member of Belgian government representation at the FAO-top in Rome (June 2008) - member of the Global food Crisis Roundtable of the World Bank - member steering group IAASTD agricultural study (Worldbank, CGIAR etc.) - president food security group of Concord, the umbrella organization of EU-development NGOs </li></ul>
    24. 25. Vredeseilanden in Belgium <ul><li>Program </li></ul><ul><li>Analysis and development of sustainable agricultural chains (economic objective) </li></ul><ul><li>Promote an enabling political and economic environment through evidence (political objective) </li></ul><ul><li>promote buying behavior consumers </li></ul><ul><li>Strengthening social base </li></ul><ul><li>10.000 volunteers (financial campagne January) </li></ul><ul><li>12.000 registrated private donors / 150.000 punctual donors </li></ul><ul><li>Public opinion (press and media) </li></ul>
    25. 26. Vredeseilanden in Belgium Program <ul><li>Analysis and development of SAC in co-operation with retail (Colruyt, Carrefour, Delhaize…), university (KULeuven), Boerenbond, …: analysis and improvement of existing food chains: e.g. asparragus, pineapple,… </li></ul>
    26. 27. Investors Primary producers/extractors Consumers Engage with >1B producers About 300-500 companies control ~ 70% of choice Persuade >6B shoppers? Retailers / Buyers Brands Traders Processors Manufacturers Supply Chain So use point of leverage here Need to reduce the threat!
    27. 28. Sustainable business models Supply side model Business driven model Donor driven model Does not empower Small producers to succeed over long term Lacks market insight and raises Empowerment and sustainability problems Lacks critical buyer relationships that ensure market demand Sustainable model
    28. 29. Vredeseilanden in Belgium Program <ul><li>Promote enabling political and economic environment through evidence from SACD through multi-stakeholder platforms (cfr Kauri), exchanges, colloquia, campagnes, … </li></ul>
    29. 30. Vredeseilanden in Belgium Program <ul><li>Influence buying behavior consumers </li></ul>
    30. 31. Vredeseilanden in Belgium strengthening social base <ul><li>Financial campaign January (10.000 volunteers), 20 km of Brussels (30 private companies, 1200 runners), … </li></ul>
    31. 32. Vredeseilanden in Belgium Strenghtening social base <ul><li>12.000 donors, 150.000 punctual donors,…. </li></ul>
    32. 33. Vredeseilanden in Belgium strengthening social base <ul><li>Public opinion (press and media) </li></ul>
    33. 34. Thank You Good luck!

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