Development of a Community Outreach Program for the Canadian Cancer Society Peter BearseBScH, BEd, BNSc (Student) Christopher Lacombe BSc(Hon), BNSc (Student) NURS405 Community Health Promotion Practicum
Goals Program Adults 50+ in the Kingston region will have increased knowledge regarding cancer, which will translate into increased healthy cancer screening rates resulting in improved health outcomes. Project Adults 50+ in the Kingston region will have an increased knowledge, improved attitude and intention to change colorectal cancer screening behaviours.
Objectives By end of August 2012, adults over the age of 50 within the Kingston area will demonstrate:
Knowledge increase, attitude, and intention to change colorectal cancer screening behaviour will be measured by a pre-test post-test survey associated with a colorectal cancer educational session. Screening data will be measured through correspondence with local family health teams, and Cancer Care Ontario statistics. Increased colorectal cancer knowledge from cancer society resources and demonstrate increased colorectal cancer screening rates closer to the provincial average, an increase from 30.6% for the Southeast LHIN to 36.3%, the provincial maximum value Will attend Cancer society events, and the knowledge gained pertaining to colorectal cancer will increase colorectal cancer screening rates, an increase from 30.6% for the Southeast LHIN to 36.3%, the provincial maximum value Will have increased access to Canadian Cancer Society educational resources. Will demonstrate an increased knowledge of colorectal cancer information, screening rationale and screening methods
Assessment Social, Environmental, Epidemiological, Behavioural, and Health Data
Project Plan Selected interventions for a pilot colorectal cancer screening educational project
Colorectal Cancer Pilot Project Overview Advertisement and marketing Canadian Cancer Society Community Partners Participant Recruitment Cancer awareness Screening referrals Program improvement Revenue Kingston Adults Over 50
Currently, there is one health promotion outreach volunteer. Recruiting prospective volunteers to this initiative, developing a mentoring program and advertising for new volunteers is recommended.
Development of an evidence-based pre-test post-test Likert-type survey measuring knowledge gain, attitude, and intention to obtain screening with respect to colorectal cancer.
Liasing with community partners, especially local family health teams, to determine the proportion of participants following up with cancer screening behaviours, and following up with willing participants (in the future)
Conclusions Lessons learned and recommendations for the future.
More education is needed Application of this colorectal cancer pilot project to other topics and audiences Follow-up information is vital Increased volunteership is required
Acknowledgement The authors would like to thank the following individuals: Craig Faucette Manager, Canadian Cancer Society (Frontenac, Lennox and Addington Unit) Nicola Thomas Instructor, Queen’s School of Nursing Kathleen Ketchum Volunteer Engagement Coordinator, Canadian Cancer Society Kate Bryson Administrative assistant, Ministry of Health and Long-term Care Larry Cardiff Volunteer, Canadian Cancer Society
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