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Development of a Community Outreach Program for the Canadian Cancer Society,[object Object],Peter BearseBScH, BEd, BNSc (Student),[object Object],Christopher Lacombe BSc(Hon), BNSc (Student),[object Object],NURS405 Community Health Promotion Practicum,[object Object]
Goals,[object Object],Program,[object Object],Adults 50+ in the Kingston region will have increased knowledge regarding cancer, which will translate into increased healthy cancer screening rates resulting in improved health outcomes.,[object Object],Project,[object Object],Adults 50+ in the Kingston region will have an increased knowledge, improved attitude and intention to change colorectal cancer screening behaviours.,[object Object]
Objectives,[object Object],By end of August 2012, adults over the age of 50 within the Kingston area will demonstrate: ,[object Object]
Knowledge increase, attitude, and intention to change colorectal cancer screening behaviour will be measured by a pre-test post-test survey associated with a colorectal cancer educational session.,[object Object],Screening data will be measured through correspondence with local family health teams, and Cancer Care Ontario statistics.,[object Object],Increased colorectal cancer knowledge from cancer society resources and demonstrate increased colorectal cancer screening rates closer to the provincial average, an increase from 30.6% for the Southeast LHIN to 36.3%, the provincial maximum value,[object Object],Will attend Cancer society events, and the knowledge gained pertaining to colorectal cancer will increase colorectal cancer screening rates, an increase from 30.6% for the Southeast LHIN to 36.3%, the provincial maximum value,[object Object],Will have increased access to Canadian Cancer Society educational resources.,[object Object],Will demonstrate an increased knowledge of colorectal cancer information, screening rationale and screening methods,[object Object]
Assessment,[object Object],Social, Environmental, Epidemiological, Behavioural, and Health Data,[object Object]
Epidemiological Assessment,[object Object]
Cancer Society Project
Cancer Society Project
Environmental Assessment,[object Object],Maple FHT,[object Object],Kingston FHT,[object Object],Canadian Cancer Society,[object Object],D,[object Object],D,[object Object],Queen’s FHT,[object Object],KFL&A Public Health,[object Object]
Cancer Society Project
Southeast Local Health Integration Network:,[object Object],(Adapted from Cancer Care Ontario, 2011.),[object Object]
Colorectal cancer screening behaviour factors.,[object Object]
Summary of Challenges,[object Object]
Project Plan,[object Object],Selected interventions for a pilot colorectal cancer screening educational project,[object Object]
Colorectal Cancer Pilot Project Overview,[object Object],Advertisement and marketing ,[object Object],Canadian Cancer Society,[object Object],Community Partners,[object Object],Participant Recruitment ,[object Object],Cancer ,[object Object],awareness ,[object Object],Screening referrals,[object Object],Program ,[object Object],improvement ,[object Object],Revenue,[object Object],Kingston Adults Over 50,[object Object]
Cancer Society Project
Cancer Society Project
The presentation catalogue, in combination with a form letter, forms an action package marketing Cancer Society Services to potential community partners.,[object Object]
Cancer Society Project
Currently, there is one health promotion outreach volunteer. Recruiting prospective volunteers to this initiative, developing a mentoring program and advertising for new volunteers is recommended.,[object Object]
Development of an evidence-based pre-test post-test Likert-type survey measuring knowledge gain, attitude, and intention to obtain screening with respect to colorectal cancer.,[object Object]
Liasing with community partners, especially local family health teams, to determine the proportion of participants following up with cancer screening behaviours, and following up with willing participants (in the future),[object Object]
Conclusions,[object Object],Lessons learned and recommendations for the future.,[object Object]
More education is needed,[object Object],Application of this colorectal cancer pilot project to other topics and audiences,[object Object],Follow-up information is vital,[object Object],Increased volunteership is required,[object Object]
Acknowledgement,[object Object],The authors would like to thank the following individuals:,[object Object],Craig Faucette Manager, Canadian Cancer Society (Frontenac, Lennox and Addington Unit),[object Object],Nicola Thomas Instructor, Queen’s School of Nursing,[object Object],Kathleen Ketchum Volunteer Engagement Coordinator, Canadian Cancer Society ,[object Object],Kate Bryson Administrative assistant, Ministry of Health and Long-term Care,[object Object],Larry Cardiff Volunteer, Canadian Cancer Society,[object Object]
Works Referenced,[object Object],Anderson, J. C., Fortinsky, R. H., Kleppinger, A., Merz-Beyus, A. B., Huntington, C. G. III, Lagarde, S. (2011.) Predictors of compliance with free endoscopic colorectal cancer screening in uninsured adults. Journal of General Internal Medicine, published online 16 April 2011.,[object Object],Austin, K. L., Power, E., Atkin, W. S., Wardle, J., Robb, K. A. (2009.) Perceived barriers to flexible sigmoidoscopy screening for colorectal cancer among UK ethnic minority groups: a qualitative study. Journal of Medical Screening, 19, 174-179.,[object Object],Canadian Cancer Society (May 17, 2010.) Our Mission, Vision and Values. Retrieved from http://www.cancer.ca/Canada-wide/About%20us/CW-Mission.aspx?sc_lang=en ,[object Object],Cancer Care Ontario (October 14, 2009.) Cancer Care Overview. Retrieved from http://www.cancercare.on.ca/pcs/careoverview/,[object Object],City of Kingston, Planning and Development (2008.) City of Kingston and Kingston Census Metropolitan Area (CMA) Statistical Profile. Kingston, Ontario: Author. ,[object Object],Queen’s Family Health Team, Department of Family Medicine. Retrieved from http://www.dfmqueens.ca/family_health/fht.php?id=5,[object Object],Finney Rutten, L. J., Nelson, D. E., Meissner, H. I. (2004.) Examination of  population-wide trends in barriers to cancer screening from a diffusion of innovation perspective. Preventative Medicine, 38, 258-268.,[object Object],Guessous, I., Dash, C., Lapin, P., Doroshenk, M., Smith, R. A., Klabunde, C. N. (2010.) Colorectal cancer screening barriers and facilitators in older persons. Preventative Medicine, 50, 3-10.,[object Object],Larson, K., Levy, J., Rome, M. J., Matte, T. D., Silver, L. D., Freiden, T. R. (2006.) Public Health Detailing: A Strategy to Improve the Delivery of Clinical Preventive Services in New York City. Public Health Reports. 121, 228-234,[object Object],Liu, C. Fleck, T., Goldfarb, J., Green, C., Porter, E. Attitudes to colorectal cancer screening after reading the prevention information. (2011.) Journal of Cancer Education. Advance publication.,[object Object],Menees, S. B. Inadomi, J. M., Korsnes, S., Elta, G., H. (2005.) Women patients’ preference for women physicians is a barrier to colon cancer screening.  Gastrointestinal Endoscopy, 62(2), 219- 224.,[object Object],Stimpson, J. P. Wilson, F. A., Reyes-Ortiz, C. A. (2009.) Influence of number of children on cancer screening among adults in the United States. Journal of Medical Screening, 16, 170-173.,[object Object],Subramanian, S., Klosterman, M., Amonkar, M. M., Hunt, T. L. (2004.) Adherence with colorectal cancer screening guidelines: a review. Preventative Medicine, 38, 536-550.,[object Object],Vincent, J., Hockhalter A. K., Broglio, K., Avots-Avotins, A. E. (2011.) Survey respondents planning to have screening colonoscopy report unique barriers. The Permanente Journal, 15(1), 4- 11.,[object Object],von Wagner, C., Baio, G., Raine, R., Snowball, J., Morris, S., Atkin, W., Obichere, A., Handley, G., Logan, R. F., Rainbow, S., Smith, S., Halloran, S., Wardle, J. (2011.) Inequalities in participation in an organized national colorectal cancer screening programme: results from the first 2.6 million invitations in England. International Journal of Epidemiology, Advance access publication, 1-7.,[object Object],Waller, J., Bartoszek, M., Marlow, L., Wardle, J. (2009.) Barriers to cervical cancer screening attendance in England: a population-based survey. Journal of Medical Screening, 16, 199-204.,[object Object]
Thank you.,[object Object]

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