Web-based Video and Photography for the Green Industry


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An overview of video and photo usage in web-based contexts, examples of visual assets used in garden web projects. Lastly, some future trending related to visual communication and the green industry.

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Web-based Video and Photography for the Green Industry

  1. 1. Video and Photography Video overview and future trends Presenter: Chris LaBelle Twitter: labelle_c Email: [email_address] Blog: http://blogs.oregonstate.edu/instructionaldesign/ Presented at the 2009 Willamette Valley Green Industry Seminar
  2. 2. Cisco Systems says that in 2012, Internet video traffic alone will be 400 times the traffic carried by the U.S. Internet backbone in 2000. Video-on-demand, IPTV, peer-to-peer video, and Internet video are forecast to account for nearly 90 percent of all consumer IP traffic in 2012. http://news.cnet.com/8301-13846_3-10145480-62.html Video Internet Traffic - 2012
  3. 3. Visual Communication Purpose? Marketing, Instruction and Engagement Who’s watching? - 80% of the US online population watches online video at least once a month - Age varies: “ The age diversity of online video viewers is reflected in a July 2008 Nielsen study that showed a fairly even distribution by age among the US audience. Although a combined 39% of US viewers were under age 35, the single largest cluster of users was in the 45-to-54-year-old cohort. Older users were also well-represented, with a combined 22% ages 55 and older.” http://www.emarketer.com/Article.aspx?R=1006774
  4. 4. UK Internet traffic to video websites increased by 40.7% over the last 12 months http://news.cnet.com/8301-13846_3-10145480-62.html Video and Internet Traffic - 2012
  5. 5. <ul><li>YouTube the 3 rd most visited website </li></ul><ul><li>Average time on YouTube is 23.4 minutes (very sticky) </li></ul><ul><li>Demographics suggest most users 18-34 and educated </li></ul>Video and YouTube – Alexa.com http://www.alexa.com/siteinfo/youtube.com
  6. 6. Garden.org– Demographic Divergence <ul><li>Consumers of gardening video—inverse characteristics of YouTube </li></ul>
  7. 7. <ul><li>Relevance of medium -- the upcoming generations often “see” and “experience” the world through video </li></ul><ul><li>Cost is forcing businesses and universities to virtualize efforts and rely on crowdsourcing </li></ul><ul><li>Video production and hosting is accessible to everyone regardless of skill and comfort level. Obtaining highly production quality is still challenging. </li></ul><ul><li>Video is flooding virtual communities (Facebook, Ning, etc.) </li></ul><ul><li>Location-based applications will become more ubiquitous and will incorporate more and more video. Key concepts: image tagging, geolocation (geotagging), photostream, RSS Feed, mobile device push, codecs, file format, embedding maps and photostreams in web pages. </li></ul>Relevance of Video?
  8. 8. <ul><li>Lake Noona http://www.learnlakenona.com / </li></ul><ul><li>Butchart Gardens http:// www.butchartgardens.com/the-gardens/virtual-tour/virtual-tour.html </li></ul><ul><li>eWashtenaw Gardens </li></ul><ul><li>https:// www.ewashtenaw.org/government/drain_commissioner/dc_webWaterQuality/rain_gardens/tour/raingarden1tour.html </li></ul><ul><li>United States Botanic Garden http :// www.usbg.gov/virtual-tour/index.cfm </li></ul><ul><li>Flickr </li></ul><ul><li>http://www.flickr.com/photos/34425849@N07 / </li></ul>Some Examples (Photos and Web-based Apps)
  9. 9. <ul><li>Photosynth (+RSS Feed) </li></ul><ul><li>http://photosynth.net/UserProfilePage.aspx?user=chrislabelle&content=Synths </li></ul><ul><li>Ning Community (Organic Gardening Certification Program) </li></ul><ul><li>http://ogcp2009.ning.com/ </li></ul><ul><li>Vimeo (Some OSU gardening videos) </li></ul><ul><li>http://www.vimeo.com/user1930683/videos Rain Garden: http://www.vimeo.com/7329501 Water Conservation: http://www.vimeo.com/5829874 </li></ul><ul><li>YouTube OSU Extension (gardening videos) http:// www.youtube.com/oregonstateextension </li></ul>Relevance of Video for Green Industry?
  10. 10. <ul><li>Google Maps and Panoramio http://www.panoramio.com/map/#lt=45.023311&ln=- 122.783203&z=4&k=2&a=1&tab=1 Crowdsourced photos laminated on top of Google maps. Be a part of defining your brand and identity via online visual assets or have others define it for you! </li></ul>Relevance of Video?
  11. 11. <ul><li>OSU Social Media Primer http:// extension.oregonstate.edu/eesc/documents/Social_Media_primer.pdf </li></ul><ul><li>Pachyderm (Grapevine Nutrition) </li></ul><ul><li>http://eesc-pachyderm.oregonstate.edu/pachyderm/presentations/00-128-638596003164-88700133859044910-631010 / </li></ul><ul><li>My Favorite iPhone App – Nikon Learn and Explore http:// www.nikonusa.com/Learn-And-Explore/Learn-And-Explore-for-the-iPhone/index.page </li></ul><ul><li>Other iPhone Apps for Photography http:// www.popphoto.com/Features/10-Useful-iPhone-Apps-For-Photographers </li></ul><ul><li>http://www.jmg-galleries.com/blog/2009/07/03/11-must-have-photography-iphone-applications / </li></ul>Helpful Resources
  12. 12. <ul><li>Location-based smart device apps </li></ul><ul><li>http://blogs.oregonstate.edu/instructionaldesign/2009/10/26/augmented-reality-and-the-coming-tsunami-of-location-learning-apps / </li></ul><ul><li>Panoramic, Virtual Tours </li></ul><ul><li>Photosynth, Tourweaver ( http://www.easypano.com / ), Smart Device Apps like Pano, built-in panorama logic in cameras </li></ul><ul><li>Branched-scenario video </li></ul><ul><li>Augmented Reality Esquire ( http:// www.youtube.com/watch?v=LGwHQwgBzSI_ ) </li></ul><ul><li>Popular Science ( http:// www.youtube.com/watch?v=broaO24jkJg ) </li></ul><ul><li>More creative ways of organizing RSS feeds of images and videos, Flash apps, Panoramio, geotagging, etc. </li></ul>The Future