Driving Content to a Mobile Device. Are we Killing the Internet?

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Dave King and Chris LaBelle from Oregon State University Outreach and Engagement discuss current user preferences in relation to the use of mobile device apps and how developing resources for proprietary mobile platforms has advantages and disadvantages. HTML5, jQuery, and CSS are offered as alternatives to current production approaches.

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Driving Content to a Mobile Device. Are we Killing the Internet?

  1. 1. Driving Content to a MobilePlatform <br />Are We Killing The Internet In The Process?<br />Dave King<br />Chris Labelle<br />Oregon State University<br />
  2. 2. Tell ’em<br />App impact on long-term Net viability<br />Production issues in developing apps versus browser-based learning modules<br />Options for learners and developers to consider. <br />
  3. 3. Driving Content to a MobilePlatform<br />From Horizon Report to just looking in your pocket, it is clear we need to move our courses and learning modules to mobile access to remain competitive and available to our learner audiences. <br />
  4. 4. Driving Content to a MobilePlatform<br />What is the impact of the attraction of proprietary applications…?<br /> …such as iPhone or Droid apps…<br />
  5. 5. Driving Content to a MobilePlatform<br />Learners expect easy access, but don’t recognize “free” applications vs. Web browser-based access. <br />Nor do they difference between the Web as an access tool and the Internet as a transport.<br />
  6. 6. Driving Content to a MobilePlatform<br />Those of us producing learning apps should take into account the impact of choosing Apps vs. Open Net access. <br />
  7. 7. Driving Content to a MobilePlatform<br />The controversy rages about the true impact of proprietary apps compared to all the other functions for which the Internet provides transport.<br />
  8. 8. Driving Content to a MobilePlatform<br />Will these new and proprietary learning applications out-compete browser-based applications?<br />Will the impact on Internet access long-term be positive or negative? <br />
  9. 9. Driving Content to a MobilePlatform<br />Digital world is moving from wide-open Web to platforms or apps that use the Internet for transport<br />These platforms just work better or fit in our lives…and we’re willing to pay<br />
  10. 10. Driving Content to a MobilePlatform<br />Are we driving to a post-HTML environment?<br />
  11. 11. Driving Content to a MobilePlatform<br />Web 2.0 is just Web 1.0 that works. <br />
  12. 12. Driving Content to a MobilePlatform<br />Constant Power Struggle<br />Netscape tried to own the homepage<br />Amazon tries to dominate retail<br />Yahoo tries to provide basic Web navigation<br />
  13. 13. Driving Content to a MobilePlatform<br />But Google—working in the open environment—dominates<br />Why?<br />
  14. 14. Driving Content to a MobilePlatform<br />Because they give us what we want!<br />What else does that? <br />Proprietary Apps … Tens of millions of consumers are voting with their wallets<br />
  15. 15. Driving Content to a MobilePlatform<br />Horizon Report--Morgan Stanley<br />In less than five years…much less some will say…people accessing the Internet from mobile devices will far out surpass those accessing from desktops.<br />
  16. 16. Driving Content to a MobilePlatform<br />Smartphones are hard to see and use…but fast beats flexible. <br />If we have to pay for what we want…increasingly that seems okay.<br />
  17. 17. Driving Content to a MobilePlatform<br />Our consumers…even in education…who “want what they want when they want it” will require us to compete. <br />
  18. 18. Driving Content to a MobilePlatform<br />With Google and Apple dominating, what specifically does it take to compete?<br />Let’s take a look at our efforts to develop an Apple-acceptable app.<br /> Chris LaBelle and his team developed <br /> the first Oregon State University mobile <br /> app available on iTunes. <br />
  19. 19. Driving Content to a MobilePlatform<br />2010 – The mobile landscape<br />Native iPhone Tree tour application<br />Objective C, SQL, Xcode<br />Lots of work on understanding interpreting place using mobile device <br />Form factor, user behavior, navigation<br />Software development with high entry barriers<br />
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  23. 23. Definitions<br />Web as the content accessible via our browser over port 80 (data grid)<br />Definition of “app” has broken down<br />Written in Objective C or Java (native)?<br />Do apps use “push” technology (web data pushed to device)?<br />Is app “walled” off from others? <br />Are apps focused on specific tasks or domains? <br />
  24. 24. Mobile Landscape 2011 <br />HTML5, Javascript/jQuery, CSS and APIs<br />Write once, use many times<br />Powerful media queries for form factor<br />Web app: Client-side data storage, offline activity, bookmarking<br />Native via PhoneGaP /Titanium (geolocation, accelerometer, sound, vibration)<br />So, what’s the big deal?<br />
  25. 25. Mobile Landscape<br />Corporate versus Individual Control (Rushkoff, SheryTurkle)<br />i.e. H.264 versus WebM, iTunes versus Webapp<br />What is the implication of corporate control of more web infrastructure for education? <br />
  26. 26. Driving Content to a MobilePlatform<br />This is all part of the “good enough” syndrome.<br />
  27. 27. Driving Content to a MobilePlatform<br />Slow YouTube for Free beats the paying Comcast for QoS<br />Paying a small amount (or nothing) for proprietary access beats the fees to a net “owner.” <br />
  28. 28. Driving Content to a MobilePlatform<br />When it comes to apps that run on the Net, people are starting to choose QoS on an app by app decision<br />
  29. 29. Driving Content to a MobilePlatform<br />Can we still use the open Net for Education in this consumer-driven environment?<br />Can we deliver in the “what I want when I want it” world?<br />
  30. 30. Driving Content to a MobilePlatform<br />Even as the proprietary apps dominate, can we recapture the open Web for Education?<br />Will HTML5 provide app-like flexibility on the open Net?<br />
  31. 31. Driving Content to a MobilePlatform<br /> <br />http://extension.oregonstate.edu/eesc/tools/presentation-archive<br />dave.king@oregonstate.edu<br />chris.labelle@oregonstate.edu<br />

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