Blogging for Impact Sharon Johnson, Robert Emanuel, Mark Anderson-Wilk, Jeff Hino, Chris LaBelle
Different Blogs Represented Mastery of Aging Well (Sharon Johnson) Tips and resources about how to age gracefully and with...
<ul><li>What are your main objectives?  Examples: build brand awareness, educate key users,  </li></ul>
<ul><li>Numbers of visitors : If nobody visits your blog, then it has failed has a dissemination channel. If it has lots o...
<ul><li>Trebuchet 18 Point. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudanti...
Mastery of Aging Well Blog <ul><li>Key resources </li></ul><ul><li>Subscription link </li></ul><ul><li>Tie in to the Maste...
<ul><li>“ I am very or somewhat worried about…” </li></ul><ul><li>Memory  60% </li></ul><ul><li>Suffering pain  49% </li><...
<ul><li>Memory? </li></ul><ul><li>Mood Management? </li></ul><ul><li>Medication Jeopardy? </li></ul><ul><li>Improved eatin...
<ul><li>http://outreach.oregonstate.edu/aging-well  </li></ul>Mastery of Aging Blog and Online Course
Electronic Papyrus Objectives Engage and interact with a wide audience around instructional and innovative usage of new me...
Electronic Papyrus Audience Primary: new media practitioners and academics Secondary: outreach educators interesting in us...
Electronic Papyrus Approach Collaborative Roughly 1 post per month per contributor Often 500-800 words, substantive conten...
Electronic Papyrus Style Writing: authentic voice, informed but not too academic Interactive: calls for input, discussion,...
Electronic Papyrus Stats #1 in visitors and pageviews of more than 200 blogs on campus over last 12 months >127,000 visits...
Forum to Learn and Develop New Ideas Social learning Microlearning Learnsourcing E-teaching personality
Scholarly Engagement Valuable to read and comment on other blogs On average, each post cites 3 scholarly sources, receives...
Quick Tip: Enumeration
Choosing Topics Write what I know about Being real Writing style “ Kinds” of blogs
Choosing Topics <ul><li>Kinds” of blogs I’ve written: </li></ul><ul><ul><li>“ How-To’s” </li></ul></ul><ul><ul><li>Persona...
Inspiration Professional experiences Life’s Journeys Other bloggers http://www.idratherbewriting.com/
Blogging ROI Professional feedback Critical thinking about my profession Exposure to other blogs A slight celebrity effect!
 
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Blogging For Impact

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The different presenters use their own blogs (Electronic Papyrus, H20NCoast, and Mastery of Aging Well) as a springboard to highlight lessons learned and best practice. Suggestions for blogging more systematically and collaboratively.

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  • GAIL: (Possible comment below…) The Great Recession has gutted retirement accounts, which have lost 26 percent of their peak value. As a direct result, nearly four in 10 Americans older than 62 say they have delayed retirement, according to a new Pew Research survey. But again and again—worries about memory top the list of older adult concerns in most surveys In every instance, older adults report experiencing fewer issue/problems than younger adults report expecting to encounter them when they grow old. At the same time, however, older adults report experiencing fewer of the benefits of aging that younger adults expect to enjoy when they grow old, such as spending more time with their family, traveling more for pleasure, having more time for hobbies, doing volunteer work or starting a second career.
  • SHARON: Okay—time for your informed choice Explain what we will do--re-state the ways the modules are available including the DVDs; re-affirm the video book club(Mastery Circles) idea and say that this is going to be a mini version of that. Sort of like ‘speed dating’ with Mastery of Aging Well
  • Play modules of their choice
  • 11:05-11:20 (Jeff) Electronic Papyrus – Other information 1) Basic overview of your blog, i.e. audience, topic, time commitment, purpose How I choose topics Write what I know about Being real Writing style 2) How has blogging changed how you do your job? Gets me to stop and think critically about what is going on in my profession. Has me following my nose to other blogs 3) How has blogging enlarged your audience and enhanced your outreach? There is a slight celebrity effect. Every post has increased my Twitter following by several. 4) Your favorite blog post and an example of its impact (formal or anecdotal) CaringBridge piece - Confronting the myth tht � you can’t build relationships with social media. �
  • 11:05-11:20 (Jeff) Electronic Papyrus – Other information 1) Basic overview of your blog, i.e. audience, topic, time commitment, purpose How I choose topics Write what I know about Being real Writing style 2) How has blogging changed how you do your job? Gets me to stop and think critically about what is going on in my profession. Has me following my nose to other blogs 3) How has blogging enlarged your audience and enhanced your outreach? There is a slight celebrity effect. Every post has increased my Twitter following by several. 4) Your favorite blog post and an example of its impact (formal or anecdotal) CaringBridge piece - Confronting the myth tht � you can’t build relationships with social media. �
  • 11:05-11:20 (Jeff) Electronic Papyrus – Other information 1) Basic overview of your blog, i.e. audience, topic, time commitment, purpose How I choose topics Write what I know about Being real Writing style 2) How has blogging changed how you do your job? Gets me to stop and think critically about what is going on in my profession. Has me following my nose to other blogs 3) How has blogging enlarged your audience and enhanced your outreach? There is a slight celebrity effect. Every post has increased my Twitter following by several. 4) Your favorite blog post and an example of its impact (formal or anecdotal) CaringBridge piece - Confronting the myth tht � you can’t build relationships with social media. �
  • 11:05-11:20 (Jeff) Electronic Papyrus – Other information 1) Basic overview of your blog, i.e. audience, topic, time commitment, purpose How I choose topics Write what I know about Being real Writing style 2) How has blogging changed how you do your job? Gets me to stop and think critically about what is going on in my profession. Has me following my nose to other blogs 3) How has blogging enlarged your audience and enhanced your outreach? There is a slight celebrity effect. Every post has increased my Twitter following by several. 4) Your favorite blog post and an example of its impact (formal or anecdotal) CaringBridge piece - Confronting the myth tht � you can’t build relationships with social media. �
  • Blogging For Impact

    1. 1. Blogging for Impact Sharon Johnson, Robert Emanuel, Mark Anderson-Wilk, Jeff Hino, Chris LaBelle
    2. 2. Different Blogs Represented Mastery of Aging Well (Sharon Johnson) Tips and resources about how to age gracefully and with intention are provided. http://blogs.oregonstate.edu/agingwell/ H2ONCoast W ater- and watershed-related education, training, and technical assistance. http://blogs.oregonstate.edu/h2onc/ Electronic Papyrus New media trends, instructional technology content. http://blogs.oregonstate.edu/instructionaldesign/
    3. 3. <ul><li>What are your main objectives? Examples: build brand awareness, educate key users, </li></ul>
    4. 4. <ul><li>Numbers of visitors : If nobody visits your blog, then it has failed has a dissemination channel. If it has lots of visitors, then it may be working effectively. As with conventional Web usage statistics, this metric isn’t without flaws, but it will have a role to play. </li></ul><ul><li>Numbers of posts : If a blog is meant to provide a dissemination function, then the number of posts will provide a measure of this (although clearly this metric is open be abuse!) </li></ul><ul><li>Numbers of comments : If a blog is meant to provide a means of engaging with the user community, receiving feedback, etc. then the number of comments can provide an indication of the effectiveness of this aspects of the blog’s role. </li></ul><ul><li>Numbers of inward links : As with conventional Web sites, the number of links to the blog can provide an indication of the quality of the content. (It should be noted that this is one of the main features of the rating scheme used by Technorati). </li></ul><ul><li>Geographical distribution of users : If a blog is meant to have an impact at a national or international level, then the geographical distribution of the readers will be an indicator to be recorded. </li></ul><ul><li>Numbers of feed readers : Unlike conventional Web sites, blogs normally allow their content to be syndicated using RSS or Atom. Since users of RSS readers will not normally be included in the blog site usage statistics, then will be a need to record the numbers of access to the blog’s feed. </li></ul><ul><li>Numbers of aggregators : Since a blog’s feed may be harvested once and cached, with subsequent reads accessing the cached content, such usage statistics will not be available to the provider of the original blog. In such circumstances, an analysis of the aggregator services may provide an indication of secondary accesses to the blog. </li></ul>Trebuchet Bold 32 Point
    5. 5. <ul><li>Trebuchet 18 Point. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritati </li></ul>Trebuchet Bold 28 Point Indeed I recently came across the International Museum Blog Survey 2007 in which the responses to the question “ How do you measure the success of your blog? ” were: Number of visitors (33 out of 54) Geographical spread of blog visitors (15 out of 54) Numbers of comments posted to blog per day/week/month (20 out of 54) Quality/relevance of comments (27 out of 54) Number of links to blog from other sites (25 out of 54) Number of media mentions (10 out of 54) Q: Is there a standard ROI for blogs? A: Nope – sorry, it isn’t that easy! Just as there isn’t a standard ROI for a Web site, there’s no standard for a blog. It depends on what the goal of the blog is and also how much investment the company (and the blogger) puts into it. Q: What’s the best way to measure the effectiveness of a blog? A: Again, it starts with the goal of the blog. I strongly suggest that companies start with the goal, develop metrics that measure the attainment of that goal, and find ways to assign value to those metrics. LOOK AT the evaluation sent out by university advancement –what is her name again??
    6. 6. Mastery of Aging Well Blog <ul><li>Key resources </li></ul><ul><li>Subscription link </li></ul><ul><li>Tie in to the Mastery of Aging Well online learning modules </li></ul>
    7. 7. <ul><li>“ I am very or somewhat worried about…” </li></ul><ul><li>Memory 60% </li></ul><ul><li>Suffering pain 49% </li></ul><ul><li>Long term care costs 45% </li></ul><ul><li>Not being productive 41% </li></ul><ul><li>Outliving money 30% </li></ul><ul><li>Source: NCOA;PEW Research Center </li></ul>
    8. 8. <ul><li>Memory? </li></ul><ul><li>Mood Management? </li></ul><ul><li>Medication Jeopardy? </li></ul><ul><li>Improved eating behaviors? </li></ul><ul><li>Physical activity/exercise? </li></ul>Main Topics
    9. 9. <ul><li>http://outreach.oregonstate.edu/aging-well </li></ul>Mastery of Aging Blog and Online Course
    10. 10. Electronic Papyrus Objectives Engage and interact with a wide audience around instructional and innovative usage of new media Model successful application of information technologies to inform colleagues of their potential and encourage adoption
    11. 11. Electronic Papyrus Audience Primary: new media practitioners and academics Secondary: outreach educators interesting in using new media From local to global
    12. 12. Electronic Papyrus Approach Collaborative Roughly 1 post per month per contributor Often 500-800 words, substantive content Internal review process
    13. 13. Electronic Papyrus Style Writing: authentic voice, informed but not too academic Interactive: calls for input, discussion, polls Visual: images, videos
    14. 14. Electronic Papyrus Stats #1 in visitors and pageviews of more than 200 blogs on campus over last 12 months >127,000 visits and >186,000 pageviews (since March 2009 launch) More than 100 different countries
    15. 15. Forum to Learn and Develop New Ideas Social learning Microlearning Learnsourcing E-teaching personality
    16. 16. Scholarly Engagement Valuable to read and comment on other blogs On average, each post cites 3 scholarly sources, receives 3 comments, and is cited by other sources half the time
    17. 17. Quick Tip: Enumeration
    18. 18. Choosing Topics Write what I know about Being real Writing style “ Kinds” of blogs
    19. 19. Choosing Topics <ul><li>Kinds” of blogs I’ve written: </li></ul><ul><ul><li>“ How-To’s” </li></ul></ul><ul><ul><li>Personal observations </li></ul></ul><ul><ul><li>Opinion </li></ul></ul><ul><ul><li>Tech overviews </li></ul></ul>
    20. 20. Inspiration Professional experiences Life’s Journeys Other bloggers http://www.idratherbewriting.com/
    21. 21. Blogging ROI Professional feedback Critical thinking about my profession Exposure to other blogs A slight celebrity effect!

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