Putting together an effective social media policy

Putting Together an Effective Social Media Policy
2010 CoSIDA Convention
Chris Syme, Montana State

Do you have a social media strategic plan?
4 Questions You Need to Ask First
What resources can you dedicate?
Is your administration on board?
Who will manage it?

Get Started: Do your research
What are other schools your size doing?
What are schools in your conference doing?
What is your university doing?

General Guidelines/Definitions
Three Key Elements: Purpose
Why are we doing this?
Who is responsible?
What are the metrics?
Who do we answer to (higher powers)?

General Principles
Three Key Elements: Guidelines
Rules of Engagement-Specific
This is your longest and most “custom” section

This section has to do with “how to”/implementation and not with guidelines.
Three Key Elements: Procedures
Make sure this section includes disciplinary procedures.

Is policy really necessary in a one-man shop?
Questions
What if we’re already there? Do we really need a policy?

Who should be involved in the process?
Questions
Is training really necessary?
Why do I need all logins and passwords?

csyme@msubobcats.com
Twitter: cksyme
Blog: http://www.newadventuresofanoldsid.blogspot.com/
www.msubobcats.com
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Putting together an effective social media policy

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