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Bikes in India

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A study on Bike brands in India

A study on Bike brands in India

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  • Earlier the word ease was for crossing different tarrains which could not done otherwise due to lack of roads but now when we have road the ease it that we an bypass the traffic Jams and save time.
  • Fuel prices grew.
  • - Industry provide employment.
  • -Hero Honda touches 4.67 lakh units sales mark in January 2011Bajaj reports 18% increase in sales and has exported a million 2 wheelers in 2010-Yamaha registers growth of 27.6 per cent-Suzuki Motorcycle India reports 40 per cent sales growth
  • Transcript

    • 1. Bikes in India
      By:-
      HimanshuSaxena
      Chandan Kumar Singh
      Amritesh Singh
      Mahesh Dontul
      SashikanthYenika
      AnuragRana
      PiyushBhandari
      Yudhvir Singh
      NirvanRustagi
      GauravTripathi
    • 2. Contents
      Introduction
      Hero Honda
      Bajaj Auto
      TVS Motors
      Honda Motors
      Yamaha Motors
      Royal Enfield
      7/27/2011
      2
    • 3. Bikomania
    • 4. Origin of Bikes
      Gottleib Daimler-First gas engine motorcycle-1885
      7/27/2011
      4
    • 5. Origin of Bikes
      The first bike ever was inspired from a horse carriage and was called ‘Indian’ built by the Indian Motorcycle company in America.
      Birth of the motorcycle industry in India in 1955 for the Indian army.
      The first batch of 350cc Bullet - the super bike in India of all times, from the Royal Enfield Company of UK were received and assembled at Chennai.
      7/27/2011
      5
    • 6. Bikes And Its Needs
      7/27/2011
      6
    • 7. Bikes And Its Needs
      7/27/2011
      7
    • 8. Bikes And Its Needs
      7/27/2011
      8
    • 9. Bikes And Its Needs
      7/27/2011
      9
    • 10. Motorcycle Distribution Across Globe
      7/27/2011
      10
    • 11. Distribution Across Asia
      7/27/2011
      11
    • 12. Production : Top 10 Countries
      7/27/2011
      12
    • 13. Sales trends in India
      Second largest market in the world
      5 times the size of Indian passenger car market
      7/27/2011
      13
    • 14. Factor Influencing Indian Market
      Infrastructure development, especially in rural areas
      Increase in disposable income
      Innovation- development and introduction of new products, new technology, etc.
      Product characteristics like greater utility (in terms of road space, parking space, low cost of acquisition, etc.)
      Current low penetration rate (MC/1000 pop)
      7/27/2011
      14
    • 15. Major Players
      7/27/2011
      15
    • 16. Market share
      7/27/2011
      16
    • 17. Contents
      Introduction
      Hero Honda
      Bajaj Auto
      TVS
      Honda Motors
      Yamaha
      Royal Enfield
      7/27/2011
      17
    • 18. “Hero Honda – Deshkidhadkan”
      Hero Honda
      People
      BrijmohanMunjal – Chairman
      PawanMunjal – CEO @ MD
      Products
      Bikes
      7/27/2011
      18
    • 19. Hero Honda first to introduce Bikes in India
      Huge Population( 1billion in 1980’s)
      35% of the population were Improvised.
      Growth in per capita income in last decade.
      Growing infrastructure.
      “THE LISCENCE RAJ” customers in India for Bajaj Chetak were made to wait for 10 years
      Ideal environment for two wheeled scooters
      7/27/2011
      19
    • 20. Hero Honda
      Basic Details
      Head quarters in Dharuhera,Haryana
      Revenue $ 2.8 bln
      Website: www.herohonda.com.
      M.D. and CEO – PawanMunjal
      Chairperson BrijmohanMunjal
      7/27/2011
      20
    • 21. Milestone and Activities
      1983 Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan signed
      1984 Hero Honda Motor Ltd. Incorporated
      2000 Splendor declared 'World No. 1' - largest selling single two-wheeler model .
      HHML is known for its innovative & Aggressive Marketing. The advertising budget is of Rs.120 crores. All the mediums are used extensively, be it print or mass media like T.V & hoardings.
      HHML also promotes sports in the country. It is also the sponsor of the ICC world Cup 2003 and half of the Indian team represents Hero Honda.
      Also, advertising is done at a local level by dealers, in which HHML also contributes to help dealer promote the dealership in the local area.
      7/27/2011
      21
    • 22. Products time lines.
      1985 – CD 100 rolled out
      1989 – Sleek introduced
      1991 - CD 100SS introduced
      1994 – Splendor introduced
      1997 – street introduced
      1999 – CBZ introduced
      2001 – Passion and joy introduced
      2002 – Dawn and Ambition introduced
      2003 – CD Dawn, Splendor+, Passion plus, Karizma
      2004 – Ambition 135 and CBZ*
      2005 – Super Splendor, CD Deluxe, Glamour, Achiver.
      First scooter model Pleasure introduced.
      2007 - Hunk, CD Deluxe, Passion Plus, Splendor NXG
      2008 - Passion Pro, CBZ Xtreme, Glamour Fi , Glamour
      2009 - Karizma – ZMR
      2010 - splendor pro, Hunk.
      Fuel economic bikes
      CBZ(Power & Style)
      Wide mix of bikes
      7/27/2011
      22
    • 23. Bikes of Hero Honda
      7/27/2011
      23
    • 24. Splendor
      7/27/2011
      24
    • 25. Splendor “Fill it shut it forget it” Go
      Launched in 1994
      Variants:-
      Splendor
      Splendor+ ………………………”Generation nayibharosawahi”
      Super Splendor.
      Splendor NXG
      Splendor Pro
      Made to cater for the need of the customer for fuel efficiency.
      Target customers
      People who go for job and want fuel efficiency
      Comfortable driving experience
      People who want less maintenance
      Decent looks and styling during that Point of time
      7/27/2011
      25
    • 26. Hero Honda Passion
      7/27/2011
      26
    • 27. Hero Honda Passion “Born in a studio” Go
      Launched in 2001
      Operates in:-
      100 cc.
      Fuel economy( a bit more stylish than Splendor)
      It got introduced as a bridge model between CBZ and Splendor .
      Target customers
      Those who wanted a mix of Style and Fuel efficiency.
      7/27/2011
      27
    • 28. Hero Honda CBZ
      7/27/2011
      28
    • 29. CBZ “Fully loaded ” Go
      Launched in 1999
      Operates in:-
      160cc.
      CBZ Xtreme
      Made to cater for the need of the customer for Power & Style.
      An attempt to break Hero Honda’s image of only fuel economic bikes.
      Target customers
      Young guys who want to test the rush of their adrenaline.
      Liked by the segment who wanted to enjoy through Biking.
      7/27/2011
      29
    • 30. Karizma “Jet set go”
      7/27/2011
      30
    • 31. Karizma “Jet Set Go” Go
      Launched in 2003
      Operates in:-
      225cc.
      Design and Style Category
      Made to accelerate your heart beat, it is the racer its cool and it is always ahead.
      Target customers
      All those who want a stylish bike more of a status symbol rather than utility
      The bike is predominately associated with TV show Roadies and draws lots of its promotion from that.
      7/27/2011
      31
    • 32. Hero Honda Hunk
      7/27/2011
      32
    • 33. Hunk “Every body follows the Hunk” Go
      Launched in 2007
      Operates in:-
      150 cc
      Stylish category
      Made at par with CBZ but its features are loaded towards looks and style a.
      Target customers
      Young population
      All those who want a stylish bike.
      A bike that is different from others.
      7/27/2011
      33
    • 34. Hero Honda in news
      7/27/2011
      34
    • 35. Contents
      Introduction
      Hero Honda
      Bajaj Auto
      TVS
      Honda Motors
      Yamaha
      Royal Enfield
      7/27/2011
      35
    • 36. “BulandbharatkibulandtasveerHumara.. Bajaj”Go
      Bajaj
      People
      Founder Jamnalal Bajaj (1884-1942).
      Rahul Bajaj grandson of Jamnalal Bajaj Chairperson of Bajaj Auto and MP of RajayaSabha.
      Companies
      Bajaj Group
      Bajaj Tempo.
      Bajaj Auto
      Products
      Auto rickshaw
      Bikes, scooters
      Midget(Mid sized trucks)
      7/27/2011
      36
    • 37. Bajaj Auto
      Basic Details
      Head quarters in Pune
      Products Bikes, Auto rickshaw, scooter
      Revenue Rs 16,975 crs
      Net income Rs 3340 crs
      Employees 10,250
      Parent Bajaj Group
      Website: www. bajajauto.com .
      Managing Director Rajeev Bajaj.
      Chairperson Rahul Bajaj.
      7/27/2011
      37
    • 38. Products time lines.
      1971 - three-wheeler goods carrier
      1972 - Bajaj Chetak
      1976 - Bajaj Super
      1977 - Bajaj Priya
      1977 - Rear engine Autorickshaw
      1981 - Bajaj M-50
      1991 - Kawasaki Bajaj 4S Champion
      1993 - Bajaj Stride
      1994 - Bajaj Classic
      1995 - Bajaj Super Excel
      1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw
      1998 - Kawasaki Bajaj Caliber; Bajaj Legend, India's first four-stroke scooter, Bajaj Spirit
      2000 - Bajaj Saffire
      2001 - Eliminator, Bajaj Pulsar
      2003 - Caliber115, Bajaj Wind125, Bajaj Pulsar Bajaj Endura FX
      2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj Discover DTS-i
      2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover
      2006 - Bajaj Platina
      2007 - Bajaj Pulsar-200(Oil Cooled), Bajaj Kristal, Bajaj Pulsar 220 DTS-Fi (Fuel Injection), XCD 125 DTS-Si
      2008 - Bajaj Discover 135 DTS-i - sport (Upgrade of existing 135cc model)
      2009 - Bajaj Pulsar 135(December 9) (January) Bajaj XCD 135 cc , Bajaj Pulsar 150 DTS-i UG IV, Bajaj Pulsar 180 DTS-i UG IV, Bajaj Pulsar 220 DTS-I , Bajaj Discover 100 DTS-Si, Kawasaki Ninja 250R
      Advent of DTSI
      Scooter age
      Bike launched
      Bike age
      7/27/2011
      38
    • 39. Bikes of Bajaj
      7/27/2011
      39
    • 40. The DTSI technology
      Digital twin spark Ignition
      DTSI - digital twin spark ignition technology. We know that in petrol engine we require spark plugs to initiate ignition of A/F mixture. In DTSI instead of one sparkplug we have two plugs. More over when these sparkplugs should initiate the spark is determined by microcomputers. In India it was Bajaj who are having patents for their 150-220CC bikes.
      The major benefits of this technology were :-
      a) The fuel efficiency got drastically improved
      b) The power weight ratio improved
      7/27/2011
      40
    • 41. 135cc
      180cc
      Pulsar
      220 cc
      150cc
      7/27/2011
      41
    • 42. Pulsar “Definitely Male” Go
      Launched in 2001
      Operates in:-
      135 cc,150 cc,180 cc,220 cc.
      Pulsar is leader in 150 cc category with 43% market share.
      Made to cater for the need of the customer for power.
      It’s a boy
      Digital biking
      Inspiring confidence
      Distinctly ahead
      Fastest Indian
      Pulsar stunt mania promotion
      Target customers
      Youth who want to show stunts
      The campaigns discussed above are trying to create a want among youth to flaunt.
      7/27/2011
      42
    • 43. Discover
      150cc
      125cc
      100cc
      7/27/2011
      43
    • 44. Discover “100 km/litres bike ” Go
      Launched in 2004
      Operates in:-
      125cc,150 cc.
      Claims to give a mileage of 101 km/hour.
      Made to cater for the need of the customer for mileage.
      Bajaj Discover par 1 litre -100 km.
      Target customers
      People who go for job and want fuel efficiency
      People who want to travel and explore
      7/27/2011
      44
    • 45. Platina
      7/27/2011
      45
    • 46. Platina “JhalakDikhlaja ” Go
      Launched in 2006
      Operates in:-
      100 cc,125 cc.
      Made to cater to the masses who were using bi-cycles to switch over to Bikes.
      JhalakDikhlaja campaign to influence the masses.
      Lower prices below 32000.
      Target customers
      Lower middle class preferring mileage.
      Was hit in Villages and rural regions
      7/27/2011
      46
    • 47. Avenger
      7/27/2011
      47
    • 48. Avenger “Feels Like God ” Go
      Launched in 2007
      Operates in:-
      220 cc.
      Cruiser bikes category (priced 30,000 less than Kawasaki-Bajaj eliminator.
      Made to cater for the need of the customer for long distance driving & looking grand.
      I forgive them all …….it feels like God.
      Target customers
      Bike lovers ,long distance users.
      People with nicely built personality.
      7/27/2011
      48
    • 49. Bajaj in news
      The 'bigger and sportier' brands, Discover and Pulsar now account for ~66% of Bajaj Auto's two-wheeler volumes, with Pulsar recording average volumes of 75,000 per month and Discover averaging 135,000 units per month.
      The company plans to launch Boxer 150cc in the domestic market in August 2011, targeting the rural market. The product is likely to be priced at ~INR40,000.
      The success of Boxer 150cc would be critical for Bajaj Auto to penetrate rural markets and could be a key growth driver.
      Bajaj Auto is reportedly working on a plan to launch a new 250cc variant of their Pulsar brand later this year.
      7/27/2011
      49
    • 50. Bajaj in news
      7/27/2011
      50
    • 51. Contents
      Introduction
      Hero Honda
      Bajaj Auto
      TVS
      Honda Motors
      Yamaha
      Royal Enfield
      7/27/2011
      51
    • 52. 7/27/2011
      52
    • 53. TVS Group
      • Base in Chennai and Madurai .
      • 54. The largest and the most visible company is TVS Motors, one of the top 3 two-wheeler manufacturers in India.
      • 55. TV SundaramIyengar and Sons is the holding company of the group; the founder was T. V. SundaramIyengar.
      • 56. Management of almost all the companies is by family members. Most of the group companies maintain a low profile and follow a conservative management style
      Notable companies in the group are :-
      TVS Motors
      ZF Electronics TVS (India)
      Sundram Fasteners
      TVS Infotech (TVSi).
      SundaramFinance
      Wheels India
      Axles India
      Brake India
      7/27/2011
      53
    • 57. TVS Motors
      • TVS Motor Company is the third largest two-wheeler manufacturer in India and is among the world's top ten.
      • 58. It employ over 40,000 people with an estimated 15 million customers.
      • 59. Its revenue is Rs. 1392.96 crore.
      • 60. It manufactures motorcycles, scooters, mopeds and auto rickshaws.
      • 61. It was started by in 1978 by as a JV between Sundaram Clayton, a group company, and Suzuki Motors, Japan.
      • 62. Launch of 7 products on the same day seen as a first in automotive history.
      • 63. The Company now has 604 exclusive dealers and over 2,500 authorised sub dealers and service centres.
      Key People :-
      • VenuSrinivasan, Chairman
      • 64. K N Radhakrishnan, President & CEO
      7/27/2011
      54
    • 65. Products TVS
      7/27/2011
      55
    • 66. 7/27/2011
      56
    • 67. TVS APACHE
      “Its now or never”
      7/27/2011
      57
    • 68. Launched in 2006
      Variants
      Apache 150,Apache RTR 160&180 cc
      Design and styling.
      Bike is primarily designed with a racing approach , muscular design theme, Due to the elongated tank design and the lower height, the centre of gravity is closer to the ground.
      The target customers are again the young people
      Bike of the year award 2007
      APACHE(Racing DNA unleashed)Go
      7/27/2011
      58
    • 69. RTR Technology
      Racing Throttle Response :
      When the accelerator pedal pressed suddenly, how fast power output of engine increases implies the throttle response of that vehicle
      Overtaking
      After following a vehicle or going side by side, there is a need for sudden increase in power to execute a successful overtaking. This is why throttle response plays a crucial role in racing.
      Coming out of a corner
      While entering a corner, brake is applied or at least power is reduced. As soon as the corner is passed, the car should be accelerated quickly. Better throttle response gives a sudden surge in power.
      Driving pleasure
      Throttle response plays a major role in driving pleasure, as this gives the driver more control over the vehicle's acceleration.
      7/27/2011
      59
    • 70. TVS Star City
      DumdarShandar Superstar
      7/27/2011
      60
    • 71.
      • Launched in: 2004
      • 72. Variants: New 110cc Variant replaces old 100cc variant.
      • 73. Brand Elements
      • 74. Feather-like weight , power economy indicator ,Intelligent speedometer ,Electric start , CVTI , technology engine , Average of about 80 Kmpl.
      • 75. Facts :
      • 76. First motorcycle in the country to come up with a five year warranty . Has crossed the 3 million mark in cumulative sales. One of the most selling bikes of India.
      • 77. Promotion:
      • 78. Economy Class bike ,It embodies the ease and style of an executive segment motorbike and targets young working professionals.
      • 79. Tagline: DumdarShandar Superstar.
      • 80. Brand Ambassador :
      • 81. MS Dhoni, image of being strong, reliable and a symbol of achievement
      TVS Star city(DumdarShandar Super star)Go
      7/27/2011
      61
    • 82. TVS VICTOR
      More smiles per hour
      7/27/2011
      62
    • 83. TVS VICTOR
      • Launched in: 2001
      • 84. Variants
      • 85. Victor GX, Victor GLX , Victor Edge.
      • 86. USP :
      • 87. CVTI Engine , mileage of 85 km/hr, 125cc, blessed with temperature sensors in engine , mix of power and style.
      • 88. colours :
      • 89. Blue , Red , Black , Silver
      • 90. Competitors :
      • 91. Splendor , Passion , Discover
      • 92. Price : Rs.48,600
      • 93. Target Audience:
      • 94. Middle-class people who want a bike that is stylish and gives a good mileage, young working professionals.
      • 95. Tagline: More smiles per hour
      • 96. Brand Ambassador : Was endorsed by SachinTendulkar.
      7/27/2011
      63
    • 97. Contents
      Introduction
      Hero Honda
      Bajaj Auto
      TVS
      Honda Motors
      Yamaha
      Royal Enfield
      7/27/2011
      64
    • 98. Honda Motorcycles and Scooters India Ltd.
    • 99. Honda
      Founder - Soichiro Honda
      Headquarter – Tokyo, Japan
      In 1928, Honda opened his own repair shop. He started the Honda Motor Company at the age of 41 years in 1948.
      Principal - dedication to supplying products of the highest quality yet at a reasonable price for worldwide customer satisfaction.
      7/27/2011
      66
    • 100. HMSI
      Honda Motorcycle & Scooter India Pvt. Ltd (HMSI) is a fully owned subsidiary of Honda Motor Company Limited, Japan.
      Set up in 1999, it was the fourth Honda automotive venture in India, after Hero Honda, Kinetic Honda Motor Ltd and Honda Siel Cars India Limited.
      Headquarters of the company are located in Gurgaon in Haryana.
      7/27/2011
      67
    • 101. Product Line
      7/27/2011
      68
    • 102. CB Unicorn…Be a wing rider !
      TVC: Unicorn
      Engine Displacement: 150 cc
      Price: Rs. 67,787
      • Excellent Power
      • 103. Great Styling
      • 104. Good Mileage
      • 105. India’s first monoshock absorbers bike
      7/27/2011
      69
    • 106. CB Twister… Wake up to a dream
      TVC: Twister
      7/27/2011
      70
    • 111. CBF Stunner… Absolute sensation
      TVC:
      • Engine Displacement: 125 cc
      • 112. Price: 59,214
      • 113. Excellent graphics
      • 114. Sporty Looks
      • 115. Wider Tubeless tyres
      • 116. Powerful yet economical engine
      7/27/2011
      71
    • 117. CB Shine… Winner’s choice
      TVC: Shine
      • Engine Displacement: 125 cc
      • 118. Price: Rs. 57,143
      • 119. Balance of pickup and mileage
      • 120. Optimax engine
      • 121. Lightweight advanced diamond frame for excellent ride comfort & stability
      • 122. Puncture resistant tuff up tubes
      7/27/2011
      72
    • 123. HMSI in News
      HMSI has a market share of about 13-14 per cent in the country’s two-wheeler market.
      HMSI is set to cross two million two-wheeler sales this year, up from 1.6 million it logged last year in India.
      HMSI is in the process of increasing its manufacturing capacity to 4 million two-wheelers a year with a new plant in Karnataka, up from 2.8 million production capacity across two manufacturing bases in the country.
      7/27/2011
      73
    • 124. Contents
      Introduction
      Hero Honda
      Bajaj Auto
      TVS
      Honda Motors
      Yamaha
      Royal Enfield
      7/27/2011
      74
    • 125. Firstly established in the world in 1960
      Entered India in 1982
      First model was (RD 350)
      Launched another spectacular model RX 100 in 1985
      Was the first company to promote maximum segment bike (RD-350),(DOUBLE ENGINE) in India.
      Firstly manufactured 2-stroke motorcycles.
      Vision Statement
      We will establish YAMAHA as the "exclusive & trusted brand" of customers by "creating Kando" (touching their hearts) - the first time and every time with world class products & services delivered by people having "passion for customers".
      YAMAHA “Yes Yamaha”
      7/27/2011
      75
    • 126. INDIA YAMAHA MOTOR
      • Yamaha made its initial foray into India in 1982.
      • 127. Entered into a 50:50 joint-venture with the Escorts Group in 1996.
      • 128. In August 2001, Yamaha acquired its remaining stake becoming a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC).
      • 129. In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company "India Yamaha Motor Private Limited (IYM)".
      • 130. With a strong workforce of more than 2,000 employees, IYM is highly customer-driven and has a countrywide network of over 400 dealers.
      7/27/2011
      76
    • 131. PRODUCT LINEUP
      7/27/2011
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    • 132. YAMAHA RX100
      7/27/2011
      78
    • 133. 7/27/2011
      79
    • 134. Launched in 1985
      Was bread and butter model for M/s Escorts Ltd for 12 years 1985 to 1996.
      The RX100 was everything for every one
      A racy, noisy smelly 2-stroke for the power hungry.
      A reliable ride for the family man.
      A style statement (back then) for the youth.
      “A peppy little machine with great handling makes this bike an ideal commuter. The gear ratios and torque curve are so good that a well tuned bike can do as low as 10 km/h in 4th gear without engine knocking WITH a pillion rider.”
      Attracted young people because of its unique features.
      Its production was stopped in the year 1996 due to
      RX 100
      7/27/2011
      80
    • 135. YAMAHA RD350
      7/27/2011
      81
    • 136. First indian bike with twin exhaust
      The RD 350 was the very first super performance offering to the Indian Consumers and in competition with the Bullet 350, the Jawa (Yezdi) 250 2 stroke.
      Big bike for Bike lovers like the Bullet.
      Did not make a great impact because of high price and low mileage.-lethal bike-RD- “Rapid Death”.
      Indian market was considered underdeveloped to accept the technology (32 BHP).
      Still available in the second hand market with prices going up to Rs. 70,000.
      Yamaha RD350For the few who dared to Dream and be different
      7/27/2011
      82
    • 137. YAMAHA R15
      7/27/2011
      83
    • 138. Launched in 2008
      Sports bike
      Striking features
      Delta Box Frame.
      Linked Mono cross Suspension.
      Liquid cool engine
      Very powerful for 150 cc engine.
      Target customers
      Again the young people is being targeted.
      But since cost is on higher side high end customer segment is being targeted.
      YAMAHA YZF R15(RACING INSTINCT Go)
      7/27/2011
      84
    • 139. YAMAHA FZ (Lord Of the Streets)
      7/27/2011
      85
    • 140. Launched in 2008
      Variants
      FZ 16
      FZ-S
      Stylish sports bike with eye catching features.
      Trendy aerodynamic windshield for a smoother ride.
      Mono cross suspension adopted.
      Stunning ,new meter control with carbon patterns.
      Launched in competition against Hero Honda CBZ and Bajaj Pulsar 150.
      YAMAHA FZ (Lord of the streets) Go
      7/27/2011
      86
    • 141. YAMAHA FAZER 150 cc
      7/27/2011
      87
    • 142. Launched in 2009
      It came from the global Fazer series known for its sports touring and looks.
      New Features
      Coordinated aerodynamic cowling.
      India’s first 140/60-17 ‘’ radial tyre.
      Has triple macho design concept.
      A stylish touring bike
      YAMAHA FAZER(TOURING SPIRIT)Go
      7/27/2011
      88
    • 143. Sports Bikes Yamaha
      7/27/2011
      89
    • 144. What’s new
      7/27/2011
      90
    • 145. Contents
      Introduction
      Hero Honda
      Bajaj Auto
      TVS
      Honda Motors
      Yamaha
      Royal Enfield
      7/27/2011
      91
    • 146. Royal EnfieldBuilt like a gun goes like a bullet
      Royal Enfield motorcycles were made in England and sold in India from 1949.
      A suitable motorcycle for Army and Police for patrolling country’s border.
      In 1955, the Redditch company partnered with Madras Motors in India to form  'Enfield India' to assemble.
      In 1994, Eicher Group bought into Enfield India.
      In late 1995, the Enfield India firm acquired the rights to the name Royal Enfield.
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    • 147. Eicher GroupGo
      Eicher Motors Ltd.
      Eicher motors-Commercial vehicles
      Royal Enfeild –Motor cycles
      Eicher Engineering- Gears
      Its headquarters is Pithampur, Madhya Pradesh, India.
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    • 155. Royal Enfield bikes
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    • 156. Royal Enfield BikesGo
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      Bullet Electra
      Classic Chrome
      Thunder Bird
      Bullet 350
    • 157. Salient features of Royal Enfield
      Bikes are promoted as lifestyle bikes not for ordinary.
      Connects to “Pleasure of biking” philosophy.
      Do not concentrate on volume game.
      The equation
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    • 158. Customer of Royal Enfield
      Bike lovers.
      Muscle men.
      Those who want to be different from others.
      The company organizes annual events and rides such as the Himalayan Odyssey, The tour of the Rann of Kutch, The tour of NH 17 (Mumbai to Goa), the Tour of Rajasthan, the tour of the North East and the Southern Odyssey.
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    • 159. LML
      Lohia Machinery Ltd
      Incepted in 1978
      Majorly played in scooter sector after collabrating with Piaggio of Italy.
      Vespa,Freedom.
      LML freedom launched in 2002
      First bike to demonstrate that bikes can be with colors other than black & red.
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    • 160. LML
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    • 161. Conclusion
      Bike market in India is still concentrated on the smaller fuel efficient bikes.
      Quite recently with the increase in purchasing power the demand for powerful bikes among youth is increasing.
      Demand for bikes for enjoyment purpose is increasing (promotions like adventure sports and reality shows are working).
      Still rural market needs to be immersed and activated.
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    • 162. Customer Segmentation
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    • 163. Thanks for your time and Consideration
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