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CkD&M Pres.1 20 10
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CkD&M Pres.1 20 10
CkD&M Pres.1 20 10
CkD&M Pres.1 20 10
CkD&M Pres.1 20 10
CkD&M Pres.1 20 10
CkD&M Pres.1 20 10
CkD&M Pres.1 20 10
CkD&M Pres.1 20 10
CkD&M Pres.1 20 10
CkD&M Pres.1 20 10
CkD&M Pres.1 20 10
CkD&M Pres.1 20 10
CkD&M Pres.1 20 10
CkD&M Pres.1 20 10
CkD&M Pres.1 20 10
CkD&M Pres.1 20 10
CkD&M Pres.1 20 10
CkD&M Pres.1 20 10
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CkD&M Pres.1 20 10
CkD&M Pres.1 20 10
CkD&M Pres.1 20 10
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CkD&M Pres.1 20 10

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Brand Development Presentation

Brand Development Presentation

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  • 1. Integrated Marketing & Creative Services Capabilities Overview Cindy Krouse [email_address] 207 829-5005
  • 2. <ul><li>Marketing Initiative Planning / Budgeting </li></ul><ul><li>Brand Identity / Brand Development </li></ul><ul><li>Trade Show Management / Event Logistics </li></ul><ul><li>Event Marketing / Lead Generation Programs </li></ul><ul><li>Creative Services / Graphic Communications </li></ul><ul><li>Advertising / Media Planning - Print, On-line, Radio, TV </li></ul><ul><li>Marketing Promotions / Sales Tools </li></ul><ul><li>Project Management / Print Production </li></ul>Services <ul><li>Digital Media / Web Site Development </li></ul><ul><li>Presentations / Multimedia / Video Production </li></ul><ul><li>Product Launch / Development Programs </li></ul><ul><li>Exhibit Displays / Interactive Kiosks / POP Displays </li></ul><ul><li>Product Literature / Samples / Product Models / Inquiry Fulfillment </li></ul><ul><li>Meeting / Event Planning </li></ul><ul><li>Customer Incentive / Award Programs / Customer Trips </li></ul><ul><li>Custom Apparel / Promotional Items </li></ul>
  • 3. Strategy <ul><li>Without a strategy, you won’t get the results to achieve your goals </li></ul><ul><li>Develop marketing programs that deliver solutions </li></ul><ul><li>Determine key events to attract desired target audience </li></ul><ul><li>Create tools necessary to connect with ideal prospects </li></ul><ul><li>Generate communications that build brand awareness </li></ul><ul><li>Statistics – National Industry Averages </li></ul><ul><li>Product Interest – 78% of show attendees have specific interest in your products or services </li></ul><ul><li>Audience Interest – 50% of attendees intend to visit your exhibit for product information </li></ul><ul><li>Strategy – Over 70% of exhibitors do not have a planned strategy before or during the show </li></ul><ul><li>Lead Generation – Over 80% of show and media leads are never acted upon </li></ul><ul><li>Advertising - 15% of buyers make a purchase as a result of responding to an advertisement </li></ul>
  • 4. <ul><li>Brand Identity Corporate and Brand Identity Logos </li></ul><ul><li>ECC </li></ul><ul><li>Congress Property </li></ul><ul><li>ILP </li></ul><ul><li>Fully Involved </li></ul><ul><li>VaporMaster </li></ul><ul><li>Burgess Holdings </li></ul><ul><li>Lady Ball Tea House </li></ul><ul><li>Karnak Kanopy </li></ul><ul><li>IBS </li></ul><ul><li>Sudzie Car Wash </li></ul>Project Profiles
  • 5. <ul><li>Brand Development Sudzie Car Wash </li></ul><ul><li>Brand Identity </li></ul><ul><li>Web Site Graphics </li></ul><ul><li>www.sudzie.com </li></ul>Project Profiles
  • 6. <ul><li>Brand Identity Sudzie Car Wash </li></ul><ul><li>Letterhead, Envelope, Business Cards </li></ul><ul><li>Cash Cards </li></ul><ul><li>Brochures </li></ul>Project Profiles
  • 7. <ul><li>Annual Fundraising </li></ul><ul><li>Event Sponsorship Sudzie Car Wash </li></ul><ul><li>Advertising </li></ul>Project Profiles
  • 8. <ul><li>Annual Fundraising Campaign </li></ul><ul><li>Identity Johns Manville </li></ul><ul><li>Print, On-line </li></ul><ul><li>Campaigns </li></ul><ul><li>Promotions </li></ul>Project Profiles
  • 9. <ul><li>Brand Development </li></ul><ul><li>Product Introduction Johns Manville </li></ul><ul><li>Brand Development </li></ul><ul><li>Literature </li></ul><ul><li>Packaging </li></ul><ul><li>Product Models </li></ul><ul><li>Product Promotions </li></ul><ul><li>Product Trainings </li></ul>Project Profiles
  • 10. <ul><li>Brand Development </li></ul><ul><li>Johns Manville </li></ul><ul><li>20 x 80 Booth Display </li></ul><ul><li>Graphic Communications </li></ul><ul><li>Multi-media Videos </li></ul><ul><li>Product demonstrations </li></ul><ul><li>Lead Generation Programs </li></ul><ul><li>Trade Event Management </li></ul><ul><li>Sales Meeting Planning </li></ul><ul><li>Customer Hospitality Event Planning </li></ul>Project Profiles
  • 11. Project Profiles <ul><li>Contractor Award & Incentive Program Johns Manville </li></ul><ul><li>Program Brand Identity </li></ul><ul><li>National Ad Campaign </li></ul><ul><li>Incentives & Awards </li></ul><ul><li>Apparel & Premiums </li></ul><ul><li>Customer Award Trips </li></ul><ul><li>Meeting and Event Planning </li></ul>
  • 12. <ul><li>Brand Development Line 2 by Soprema Soprema Canada </li></ul><ul><li>Advertising - Print, On-line </li></ul><ul><li>Brand Identity </li></ul><ul><li>Product Introductions </li></ul><ul><li>Media Planning </li></ul>Project Profiles
  • 13. Project Profiles <ul><li>Brand Development </li></ul><ul><li>Soprema Canada </li></ul><ul><li>Custom Booth Displays </li></ul><ul><li>Graphic Communications </li></ul><ul><li>MM Videos </li></ul><ul><li>Product Models </li></ul><ul><li>Product Demonstrations </li></ul><ul><li>Lead Generation Programs </li></ul><ul><li>Trade Event Management </li></ul><ul><li>Meeting / Event Planning </li></ul>
  • 14. Project Profiles <ul><li>Brand Development </li></ul><ul><li>Soprema US Group </li></ul><ul><li>Trade Event Management </li></ul><ul><li>20 x 60 Booth Display </li></ul><ul><li>Product demonstrations </li></ul><ul><li>Graphic Communications </li></ul><ul><li>Multi-media Presentations </li></ul><ul><li>Lead Generation Programs </li></ul><ul><li>Customer Hospitality Event Planning </li></ul>
  • 15. Project Profiles <ul><li>Brand Development </li></ul><ul><li>Soprema US Group </li></ul><ul><li>Web Site Development </li></ul><ul><li>Product Database </li></ul><ul><li>3D Visualization </li></ul><ul><li>Multimedia Video </li></ul><ul><li>http://www.soprema.us/videos.aspx </li></ul>
  • 16. <ul><li>Multimedia </li></ul><ul><li>Presentation </li></ul><ul><li>Soprema US Group </li></ul><ul><li>Product Capabilities </li></ul><ul><li>System Installation </li></ul><ul><li>Product Features </li></ul><ul><li>Right Click to View Video (Here) </li></ul>Project Profiles
  • 17. Project Profiles <ul><li>Brand Development Engineered Coated Products </li></ul><ul><li>Advertising Media Planning - Print, On-line </li></ul><ul><li>Product Buyer Guide Listings </li></ul><ul><li>Lead Inquiry Fulfillment </li></ul><ul><li>Digital Banner Advertising </li></ul>
  • 18. <ul><li>Brand Development </li></ul><ul><li>Distributor Program Engineered Coated Products </li></ul><ul><li>Brand Identity </li></ul><ul><li>Product POP Displays </li></ul><ul><li>Product Kits </li></ul><ul><li>Product Samples </li></ul><ul><li>Literature Fulfillment </li></ul>Project Profiles
  • 19. Brand Identity Product Packaging Flexia Corporation Project Profiles
  • 20. Project Profiles <ul><li>Brand Development </li></ul><ul><li>Karnak </li></ul><ul><li>Advertising - Print, On-line </li></ul><ul><li>Brand Identity </li></ul><ul><li>Product Packaging </li></ul><ul><li>Trade Event Promotional Mailings </li></ul>
  • 21. Project Profiles <ul><li>Brand Development </li></ul><ul><li>Karnak </li></ul><ul><li>Exhibit Displays </li></ul><ul><li>Graphic Communications </li></ul><ul><li>3D Visualization </li></ul><ul><li>Multimedia Videos </li></ul><ul><li>Lead Generation </li></ul><ul><li>Programs </li></ul>
  • 22. <ul><li>Brand Development Fully Involved </li></ul><ul><li>Corporate Identity </li></ul><ul><li>Brand Identity </li></ul><ul><li>Marketing Brochures </li></ul><ul><li>Web site Graphics </li></ul>Project Profiles
  • 23. <ul><li>Corporate Identity PHD Specialties </li></ul><ul><li>Business Cards </li></ul><ul><li>Letterhead </li></ul>Project Profiles
  • 24. <ul><li>Brand Development Allied Home Maintenance </li></ul><ul><li>Corporate Identity </li></ul><ul><li>Marketing Brochures </li></ul><ul><li>Media Planning, Advertising </li></ul>Project Profiles
  • 25. <ul><li>Corporate Identity ECC Environmental Construction Collaborative </li></ul><ul><li>Capabilities Literature </li></ul><ul><li>Press Release </li></ul><ul><li>Media Planning </li></ul><ul><li>Web Site Graphics www.gotoecc.org </li></ul><ul><li>Lead Generation Programs </li></ul>Project Profiles
  • 26. <ul><li>Brand Development </li></ul><ul><li>ECC Environmental Construction Collaborative </li></ul><ul><li>Web Site Graphics </li></ul>Project Profiles
  • 27. Industry Facts <ul><li>Historical Perspective of Marketing Expenditures During a Recession </li></ul><ul><li>1974-1975 recession years - &quot;Companies which did not cut marketing expenditures experienced higher sales and net income during those two years and the two years following than those companies which cut in either or both recession years.&quot; - American Business Press, Inc., ABP/Meldrum & Fewsmith study, 1979 </li></ul><ul><li>1981-1982 recession years - &quot;Business-to-business firms that maintained or increased their marketing expenditures during the 1981-1982 recession averaged significantly higher sales growth both during the recession and for the following three years than those which eliminated or decreased marketing.&quot; - McGraw-Hill Research. Laboratory of Advertising Performance Report 5262 New York: McGraw-Hill, 1986 </li></ul><ul><li>1990-1991 recession years - &quot;Firms that increased their budgets and took on new people were twice as likely to pick up market share.&quot; - Greenburg, Eric Rolfe. &quot;Fortune Follows the Brave,&quot; Management Review, January 1993 </li></ul>

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