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PRAGAMATIC MARKETING FOR HIGH-TECH COMPANIESAccelerate your business
Build an effective marketing strategyGenerate Leadswww.product-managers.com 2ConvinceCreate awarenessBuild foundations
Which tool for which purpose?2013 www.product-managers.com 3
Different stages where you need marketing2013 www.product-managers.com 4Early stageProduct launchStage 2Business growth $...
Different stages where you need marketing2013 www.product-managers.com 5Early stageProduct launchStage 2Business growth $...
Different stages where you need marketing2013 www.product-managers.com 6Early stageProduct launchStage 2Business growth $...
Different stages where you need marketing2013 www.product-managers.com 7Early stageProduct launchStage 2Business growth $...
Different stages where you need marketing2013 www.product-managers.com 8Early stageProduct launchStage 2Business growth $...
Different stages where you need marketing2013 www.product-managers.com 9Early stage1st Product launchStage 2Business growt...
PRAGAMATIC MARKETING FOR HIGH-TECH COMPANIESProjects we were involved in
11Telecom manufacturerWireless technology• Positioning & value proposition• Marketing Foundamentals– Web site– Brochures, ...
12
13Consumer Electronic ManufacturerMobile Telephony – France & China• Support 1st project of the JV French&Chinese– Product...
14Software editor• Product positioning– Competitive benchmark (functional & pricing)– Addressable Market estimate– Distrib...
Expert- member of Scientipole Initiative & ScientipoleCroissanceThe aim of Scientipole Initiative is to closely associatec...
PRAGAMATIC MARKETING FOR HIGH-TECH COMPANIESContact usinfo@product-managers.com
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Product Managers Consulting presentation

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Product Managers Consulting corporate presentation.
We specialize in pragmatic marketing for high tech companies.

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Transcript of "Product Managers Consulting presentation"

  1. 1. PRAGAMATIC MARKETING FOR HIGH-TECH COMPANIESAccelerate your business
  2. 2. Build an effective marketing strategyGenerate Leadswww.product-managers.com 2ConvinceCreate awarenessBuild foundations
  3. 3. Which tool for which purpose?2013 www.product-managers.com 3
  4. 4. Different stages where you need marketing2013 www.product-managers.com 4Early stageProduct launchStage 2Business growth $1MStage 3Global operations $10MStage 4Automation $50M
  5. 5. Different stages where you need marketing2013 www.product-managers.com 5Early stageProduct launchStage 2Business growth $1MStage 3Global operations $10MStage 4Automation $50MBuild foundationsCreate 1st referencesMeasure
  6. 6. Different stages where you need marketing2013 www.product-managers.com 6Early stageProduct launchStage 2Business growth $1MStage 3Global operations $10MStage 4Automation $50MStart creating awarenessConvince!Set up Lead Gen &nurturingMeasure
  7. 7. Different stages where you need marketing2013 www.product-managers.com 7Early stageProduct launchStage 2Business growth $1MStage 3Global operations $10MStage 4Automation $50MIntensify Lead Gen & nurturingStart intensive Press & AnalystsrelationshipsEvaluate AdvertisingMeasure
  8. 8. Different stages where you need marketing2013 www.product-managers.com 8Early stageProduct launchStage 2Business growth $1MStage 3Global operations $10MStage 4Automation $50MThink big!!!
  9. 9. Different stages where you need marketing2013 www.product-managers.com 9Early stage1st Product launchStage 2Business growth $1MStage 3Global operations $10MStage 4Automation $50M
  10. 10. PRAGAMATIC MARKETING FOR HIGH-TECH COMPANIESProjects we were involved in
  11. 11. 11Telecom manufacturerWireless technology• Positioning & value proposition• Marketing Foundamentals– Web site– Brochures, white paper, use cases• Marketing monitoringPerformances of mareting tools (transformation rates)Influence on business• Partner programExtranetAnimation: content, events• Lead generation & lead nurturing– Process & Information system (Salesforce)– Telemarketing animation– Marketing automation (mailings-newsletter, social networks)
  12. 12. 12
  13. 13. 13Consumer Electronic ManufacturerMobile Telephony – France & China• Support 1st project of the JV French&Chinese– Product definition Paris – Shanghai- Shenzhen– Development Shenzhen• Low cost product line– Opportunity analysis: consumer targets, telcos strategy, positioning & value proposition– Addressable market estimation– Product line definition: design brief, marketing & funciotnal requirements, BOM/BOS – P&L– Project coordination R&D, Purchasing, Controlling, Marketing & Comm Result : 14 millions units sold– profitable business• Telcos strategy (team: 6 persons)– Understand telcos strategy in US and Europe– Manage requests for tender strategy– Initialize and animate trelationships with telcos
  14. 14. 14Software editor• Product positioning– Competitive benchmark (functional & pricing)– Addressable Market estimate– Distribution strategy (direct/distributors)• Marketing tools– Market evangelization  video, brochures, web site content…
  15. 15. Expert- member of Scientipole Initiative & ScientipoleCroissanceThe aim of Scientipole Initiative is to closely associatecorporate and technological resources to contributeto the emergence of innovative enterprises andsupport the development of such projects.Scientipole Initiative audits the potential projects andsupport the future entrepreneurs from both ascientific and managerial standpoint.Scientipole Croissance is a French association built ona genuine model. It combines public & privatefunding and involves experts who bring highly-dedicated expertise.Scientipole Croissance’s aim is to speed up start-updevelopment. It accompanies projects financed byScientipôle Initiative with a panel of services createdto finance, structure and develop their activities.2013 www.product-managers.com 15
  16. 16. PRAGAMATIC MARKETING FOR HIGH-TECH COMPANIESContact usinfo@product-managers.com

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