Ways that enable a person to expressive themselves with a group or individual. Facebook is only 1 way to do this
Explore concepts from psychology that encourage behaviors. Here are s ome of the most commonly used
An inferred value in something that is limited in availability (i.e. quantity or time) or promoted as being scarce. The more rare something is the greater the value it has.
Knob creek ran a full page ad in the New York Times highlighting the fact they were running out of whiskey. True or not this was an ingenious way to spin their problem. Prompting readers of the ad who do not drink Knob Creek may see this ad and wonder if everyone is buying up knob Creek, why haven’t I? Maybe I should try Knob Creek
The closer a collection is to being complete, the more people desire to continue collecting all the pieces. How can we create items to collect? Then, how can these be organized into small sets that can be easier to complete? Creating achievable goals will motivate people to continue a task (or series of tasks) to complete the larger set. The closer people get to completion the stronger their urge to complete.
The driver of Reciprocity is that all people are psychologically driven to repay debts of all kinds. If someone does something for you, you feel obligated to repay, almost always on instinct. Example: A client and you are having lunch and as the check arrives the client grabs it and says, “Lunch is on me. You get it next time.” Then a few days later the client calls and asks you to do something extra outside the scope of work on the project, and you automatically say Yes. How could you refuse after such a nice lunch the client paid for?
Basing a decision on an emotional reaction rather than a calculation of risks and benefits Design ‘affective’ products and systems to evoke emotional response as a way of engaging users and influencing attitudes and behaviors http://architectures.danlockton.co.uk/2009/04/06/lens-cognitive/ http://en.wikipedia.org/wiki/Affect_heuristic
A simple smiling face can influence how a person responds Using smiling (or frowning) faces on customers’ electricity bills can increase the emotional response associated with the bill, and lead to reductions in electricity use. By comparing customers’ use to their neighbors, this strategy also made use of social proof
Any thoughts, data or studies that you are willing to share to either prove or disprove my theory are welcomed.
UNDERSTANDING UNDERSTANDING SOCIAL SOCIAL Craig Kistler Twitter @ SmallFarmDesign
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