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IBM Redefining x86 - A new Era of Solutions

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March 6, 2012 Cebit tradeshow floor presentation …

March 6, 2012 Cebit tradeshow floor presentation
http://www-03.ibm.com/systems/x/news/20120306_announce/index.html
Redefining x86: A New Era of Solutions from Adalio Sanchez, General Manager and Bob Galush, Vice President, Marketing System x - IBM Systems and Technology Group Kick off discussion with some interesting dynamics taking place in our industry today… and then some exciting new announcements we are making today in System x and BladeCenter.

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  • Hello, my name is Adalio Sanchez and I am the general manager of IBM’s System x and BladeCenter business. I want to welcome everyone that is here with us in person, as well as those who are watching via the IDG Webcast. I also want to welcome our client Doctor Herbert Huber from LRZ, Martina Koederitz our General Manager of IBM Germany, and Massimo Donati, our VP of System x Sales in Europe. Thank you for joining us today as I kick off our discussion with some interesting dynamics taking place in our industry today… and then I will turn this over to my colleague Bob Galush who will discuss some exciting new announcements we are making today in System x and BladeCenter. I’d like to start by providing some background on how we arrived where we are today with computing…. to give our conversation with you today greater context. If we think about what is considered the first era of computing, we often think of it as simple computation…..and the second era is from the 1960s when programmable systems were introduced. Today’s era centers around systems -- like those in IBM Smarter Planet solutions – that are literally transforming every major industry segment. And the reason is simple…data is the next great natural resource businesses must take advantage of. How that data is effectively analyzed and managed will determine the business winners and losers in every industry from here on out in this next era of computing.
  • To understand this next era of computing we are in today we have to think of it in a larger business context and the challenges clients face as they work towards building a Smarter Planet….and these are challenges really created by the last era of computing. On a Smarter Planet, entire industry ecosystems are becoming instrumented and interconnected. Which creates an opportunity to develop entirely new operating models as intelligence is infused into products, processes, and systems. Thanks to an instrumented and interconnected planet, we're capturing data in unprecedented volumes. But, it’s not about how much data there is, it’s about how enterprises can leverage these innovations to create new business revenue streams and business models. Still, enterprises have to address the challenges created by the prior era of IT….An entirely new set of requirements are being placed on what are in many cases inefficient IT infrastructures. Meanwhile, IT budgets over the last 6+ years have increased only slightly. This is what we call the IT conundrum. The need to do dramatically more without additional resources. Enterprises have to address the IT conundrum by thinking differently about how computing can help them meet the exploding demand for service on a flat budget. This conundrum traps IT organizations in a vicious cycle in which a rigid infrastructure and lack of trusted data lead to reactive decision-making. In addition, attempts to overcome these challenges through additional IT investments often result in greater server sprawl and more costly infrastructure demands. Also, an infrastructure where clients have to guess with incomplete data is not trustworthy. What happens is big ideas are perceived as risky… and small decisions aren’t effectively carried out. At the same time, the IT itself is inflexible, rigid and in a reactive kind of mode that really limits integration and the ability to respond to clients demands. It is a vicious cycle….
  • It is a vicious cycle that clients are struggling with every day…. To better understand exactly how they are struggling with this IT conundrum we undertook the largest CIO study ever. And the things from this study that came through loud and clear….regardless of industry…was the fact that clients need to get closer their customers, they need to reduce costs and they need to make IT an essential part of the business.
  • In particular, three main themes came through from the CIOs we talked within the study. Number one…they want to simplify deployment and management, which means they want an easy way to deploy new servers and manage the complexity in their IT environment; which ultimately leads to a desire for cloud infrastructure. Number two…they need to improve visibility for better decision making. In order to achieve this, they need to access data in the most efficient way and deliver it faster so that users can make decisions more quickly Number three….they must increase business agility and flexibility. Systems need to be optimized for specific workloads with bottlenecks removed. Clients want to make the most of the infrastructure they have rather than being expected to rip and replace every time we need to do more. These are real world challenges that have to be solved…
  • As we listened to clients and their top business imperatives it’s clear they need a new way IT model to support their business. The good news is any enterprise can reverse the IT conundrum and address their top challenges by designing, tuning, and managing their IT infrastructure in this new era we call Smarter Computing. This new era is made possible by the integration of big data, analyzed through optimized systems that are managed as a cloud. The combination of these capabilities can enable any enterprise to drive innovation while doubling IT capacity for the delivery of service on a flat IT budget. This new era is realized by designing IT as a system that incorporates big data for better decision making…Optimized Systems for superior economics…. and Cloud to reinvent business processes and drive innovation. Any enterprise can enter this new era by architecting an IT infrastructure that is designed for data, tuned to the task, and managed as a cloud. Big data is designed to remove barriers by harnessing all available information and unlocking insights to make informed choices. Optimized Systems remove financial barriers by driving greater efficiency and performance for each workload. By managing through a cloud clients can remove barriers to rapid delivery of new services and realize IT without boundaries to reinvent business processes and drive innovation. IBM can help any enterprise proceed with a strategic, staged approach to smarter computing. Each step leads to an IT infrastructure that is integrated, automated and secured. To get real business advantage, do all three things together and design your IT as a holistic system. And, finally, x86 systems are now a part of this conversation in designing holistic IT solutions. It wasn’t so long ago that they were not. With innovation like IBM X-Architecture and eX5 we have literally taken the PC out of the PC server. Today’s x86 systems have matured to sophisticated enterprise-class solutions. As you will hear from others, today, we are announcing new IBM System x and BladeCenter solutions that take x86 computing to the next level and are a key component of any business that is working towards becoming a winner in the next era of computing. Now, I’d like to introduce Bob Galush, our WW Vice President of IBM System x to talk about our new offerings in more detail.
  • Thank you Adalio, I’m excited to speak with you today. I’d like to talk about innovation first. When clients are able to manage their IT infrastructure in a more cloud-like fashion, optimize systems for their workloads and can leverage all of the data in their enterprise, they can achieve dramatically improved economics and performance. IBM is continuing to drive innovation to enable smarter computing solutions in cloud, optimized systems, and analytics, and we’re going to talk in more detail about each of the areas today.
  • Let’s start with cloud. Cloud has become a big buzzword lately and with good reason. IBM has invested heavily in cloud technologies and we know that these types of deployments have several things in common. For cloud technologies you need several things: 1. You need to enable self service automation. That’s why we’ve introduced the IBM SmartCloud portfolio to provide on demand access to shared computing resources. 2. If you are working with cloud technologies, you are virtualizing. Clients have had tremendous success with IBM Virtual Fabric delivering dedicated bandwidth for virtual machines for faster networking, and today we are announcing that 10GbE Virtual Fabric is now available integrated across a number of our 2 socket systems that will reduce the cost of adopting this technology. 3. One of the things that has frustrated clients is the lack of an industry standard solution for how to manage networking at the virtualization layer. With the recently announced IBM Distributed Virtual Switch 5000V, clients can now use industry standard technology for advanced control and automation of virtual servers. 4. IBM has a number of exclusive tools for cloud environments notably VMControl and VMready, that can discover and manage physical and virtual resources and traffic to simplify management of the overall network. If you can deliver on all of these areas, then you have a very powerful, innovative set of cloud capabilities that will simplify your deployment and management. From BladeCenter Foundation for Cloud, to SmartCloud Entry on BladeCenter or System x, to advanced cloud we can deliver the solution you need depending on where your needs are.
  • Now I want to talk about a great, unique example of how one of our clients is enabling the cloud for remote users all across the globe. If you have ever used a Smartphone to watch a video or deal with any type of multimedia, chances are you have utilized Bytemobile technology without even realizing it. Bytemobile helps service providers improve the utilization and performance of their existing network capacity so that end clients get an optimized experience. And they are building it all on IBM BladeCenter. Using our brand new IBM BladeCenter HS23 server with enhancements to their software, Bytemobile has been able to achieve 2.5 times the performance boost over the previous generation. They did this through their own expertise and the help of IBM innovation, including double the 10GbE capacity on their blades, as well as our iFlow network load balancing software.  
  • Now, optimized systems. One of the things we hear over and over is that clients want to get up and running quickly. So we’ve developed IBM FastSetup to automate deployment tasks on IBM BladeCenter. From now on, clients will be able to use a wizard to deploy new systems and cut their deployment time dramatically . This feature will be available across a host of our Blade servers and clients that have tested it have really loved it. Networking is continuing to become a more critical piece of the IT infrastructure, so we’ve worked hard to ensure that IBM clients can deploy the right network infrastructure for their needs. 10Gb Ethernet is here today, so all of our new systems have the ability to ship with integrated 10GbE for the high bandwidth. By the same token , we know that many clients have invested a lot in their 1GbE infrastructure, and they are not going to rip that out immediately and go to 10GbE. So these new systems support 1GbE as well and in most cases with double the ports. Warm water cooling innovation with improved efficiency and performance at the same time, and we’ll talk about this more in a minute. Lastly, management tools are critical to optimized systems. We’ve invested a lot in continuing our leadership in this area with things like IMM2 and UEFI to enable easier and better tools for clients to manage their systems optimally.
  • We are very proud to have with us representatives from LRZ at Cebit. We’ve been working with LRZ in Germany to design their new SuperMUC supercomputer on our iDataPlex platform. The SuperMUC is going to have a really unique warm water cooling innovation deployment. Using warm water enables the SuperMUC to do a number of things: Increase performance by direct cooling of the processor Improve energy efficiency by eliminating the need to cool the datacenter or the water. improve energy efficiency further by using the water to warm the facility. A lot of people say why warm water and it's because the warm water allows you to keep processors and memory in their ideal temperature range which is not cold but is warm. This technology is up to 40% more energy-efficient than the air cooled versions and you can get about 90% heat recovery, which then can be used in other parts of the facility for heating and warm water usage.
  • We’ve seen an explosion of growth in the areas of analytics and we’ve responded to that with a number of IBM innovations. You may have heard about eXflash, our exclusive SSD technology that delivers incredible performance on eX5 systems. I am happy to tell you that this same technology is now available on our #1 selling x3650 M4 server which we are introducing today. The next thing we see is that analytics workloads can use all the memory available to them. Our new systems support up to 4 times the memory of previous generations. 768GB! The new Intel Xeon processors in these systems deliver up to 80% better performance than previous generations. Analytics workloads are all about analyzing data. When that data is stored remotely, clients need to get to it fast so the systems can do the work. Our new systems with IBM Virtual Fabric support FCoE and iSCSI for high speed connectivity to stored data.
  • Now I want to talk to you about another client, one that has had great success with IBM Smart analytics System running on IBM System x with IBM SW and Storage. GS Retail was able to achieve 30% lower TCO by improving the performance of their analytics workload. They did this by 2.5x faster batch processing, and 60% reduction in data by compressing it using the IBM Smart Analytics System
  • We’ve spent a lot of time talking about solutions and innovation; and you may have been wondering, “where are the servers?” Well, we have a number of new systems that are the foundation for our solutions going forward. These 5 systems provide a solid foundation for your smarter computing efforts with: Industry-leading performance Innovative technology Designed for flexibility and growth Integrated 10Gb Networking (Virtual Fabric) High-capacity, high-performance memory New system management firmware Feature on Demand
  • Let’s look at these systems in more detail, starting with the IBM BladeCenter HS23. This new system has been optimized for performance and highly scalable I/O . This system can deliver up to 62% great performance over our last system so you can run more VMs or more workloads. clients in need of 10GbE can deploy with up to 30% lower cost because we’ve integrated our 10GbE Virtual fabric into the system. Because HS23 has IBM Virtual Fabric built in, it can also run storage protocols FCoE and iSCSI with a feature on demand upgrade. One of the things we are proud of with the BladeCenter portfolio is the complete investment protection clients have had with 10 years of support for this infrastructure. You can put an HS23 in the same chassis you’ve been running for years. No one else can say that. Let's take a look at the new System x 3650 M4. The 3650 is IBM's number one selling server. This is a great system for business critical application workloads And it’s a performance leadership system with 3 #1 benchmarks right at launch, for TPC-E, SAP, and Spec Virt. As our #1 selling system, we’ve designed it with tremendous flexibility in terms of memory, storage and networking. It will support up to 768GB of memory with 24 slots so you can maximize or you can optimize with lower cost dimms in more slots. In addition to 2.5” and 3.5” drives, eXFlash is available in this system for the first time, and you can not get better internal storage performance anywhere than you can with exFlash. It also has 4 1GbE ports and available integrated 10G virtual fabric. Virtual fabric means not only high performance 10GbE, but also the ability for Feature on Demand upgrades to Fcoe or iSCSI storage protocols. Without the need to add additional adapter to the system.   Now let’s looks at the x3550. This system delivers all the performance of the x3650 but in a 1u form factor for dense environments. You get all the memory, support for 1G or 10G with Virtual Fabric, 2.5 or 3.5” drives, leadership reliability from IBM in a 1U system. Now ,the new System x iDataPlex DX360 M4. The DX360 M4 is part of the iDataPlex system and it just offers superb density and flexibility. Overall, iDataPlex is designed for data centers that require high-performance, yet are constrained on floor space, power and cooling infrastructure. However, I would like to note that the DX360 M4 is perfectly capable of fitting into any standard rack and with its shorter depth will offer a lot more cooling and space for components of the backside of the rack. So it's good for either environment or either situation. The iDataPlex DX360 M4 is often used in high-performance computing situations and intelligent clusters, and it offers a lot in these areas. It has optional integrated InfiniBand for HPC environments. LRZ is deploying warm water cooling technology, but this system is available with standard cooling as well. Additionally, the DX360 supports up to four graphic processing units per 2U chassis, which gives it a lot of computing power for high-performance workloads and environments. The new System x 3500 M4 is perfect for distributed branch offices or medium business. It has just a tremendous amount of expandability and room for growth. it can hold up to 32-2 .5” hard drives which give you plenty of room for growth before you have to go to external storage. The 3500 M4 also supports virtual fabric and it too has four integrated gigabit Ethernet ports. So it just has a lot of connectivity for that is so important to today’s workloads.  
  • We’ve talked a lot today about solutions and innovation. IBM has had and will continue to expand on the number of targeted solutions to help our clients deeply the right workloads for smarter computing. And last week we announced a new and exciting program that encourages our Business Partners to deliver these solutions to clients, for our Business Partners, more information on that can be found on IBM Partnerworld’s web site
  • We want to leave you with a few closing thoughts before our Panel discussion. Everyone likes to say that their products are the best. The question is who can back that up with things like: - being #1 in customer sat for the last 10 straight quarters, - having the most x86 systems in the top500 supercomputing list, - 23 leadership benchmarks in 2011 alone, to have 80% of Fortune 500 companies using your cloud technology and with a leadership networking portfolio? No one can. Except IBM. IBM is proud to be continuing our commitment to innovation and quality in this segment and we are confident these offerings will continue to lead the market in terms of performance, reliability and quality. Now, I’d like to introduce our special guests to share their insights with us.
  • Dr Herbert Huber is head of the Group Compute Server at LRZ that we spoke of earlier and (Scott will complete and confirm with Dr Huber) Lisa Graff is Vice President in the Intel Architecture Group and General Manager of the Platform Engineering Group in the Datacenter and Connected Systems Group. She is responsible for engineering for data center platform-level components, technologies, initiatives and standards as well as cross platform execution management, operations, and customer technical support.
  • One of the things we are really proud of is that we have a set of solutions here that can fit the needs of clients whatever the level of cloud infrastructure they want, and we’ve made it easy for clients to transition if and when they choose to do so. Some clients hear a lot about the benefits of cloud, but what they really want is a comprehensive virtualized infrastructure that they can easily deploy. For a simple virtualization deployment, we offer a comprehensive set of components that includes the systems, networking, storage, and integrated management that will allow clients to quickly and easily deploy. And, with BladeCenter Foundation for Cloud we’ve even made the ordering process simple. Clients that want a true private cloud environment can look to our SmartCloud software. Even here we have different levels based on how deeply clients want to deploy cloud. SmartCloud Entry, which is available on System x or BladeCenter servers, provides the basic cloud administration and is perfect for clients that want to take advantage of the benefits of cloud. For clients that want all the bells and whistles of advanced cloud stack with service orchestration and scheduling, we have that covered as well.
  • The first system we’re going to look at is the IBM BladeCenter HS23. This new system has been optimized for performance and highly scalable I/O . In fact, clients in need of 10GbE can deploy with up to 30% lower cost because we’ve integrated our 10GbE Virtual fabric into the system. This system can deliver up to 62% great performance over our last system so you can run more VMs or more workloads. One of the things we touched on earlier is the new Fast Setup tool which is going to make deployment times easier and faster. Because HS23 has IBM Virtual Fabric built in, it can also run storage protocols FCoE and iSCSI with a feature on demand upgrade One of the things we proud of with the BladeCenter portfolio is the complete investment protection clients have had with 10 years of support for this infrastructure. You can put an HS23 in the same chassis you’ve been running for years. No one else can say that.
  • Let's take a look at the new System x 3650 M4. The 3650 is IBM's number one selling server. This is a great system for business critical application workloads And it’s a performance leadership system with 3 #1 benchmarks right at launch, for TPC-E, SAP, and Spec Virt. As our #1 selling system, we’ve designed it with tremendous flexibility in terms of memory, storage and networking. It will support up to 768GB of memory with 24 slots so you can maximize or you can optimize with lower cost dimms in more slots. In addition to 2.5” and 3.5” drives, eXFlash is available in this system for the first time, and you can not get better internal storage performance anywhere than you can with eXflash. It also has 4 1GbE ports and available integrated 10G virtual fabric. Virtual fabric means not only high performance 10GbE, but also the ability for Feature on Demand upgrades to FCoE or iSCSI storage protocols. Without the need to add additional adapter to the system.  
  • Now let’s looks at the x3550. This system deliver all the performance of the x3650 but in a 1u form factor for dense environments. You get all the memory, support for 1G or 10G with Virtual Fabric, 2.5 or 3.5” drives, leadership reliability from IBM in a 1U system.
  • the new System x 3500 M4 is perfect for distributed branch offices or medium business. It has just a tremendous amount of expandability and room for growth. it can hold up to 32-2 .5” hard drives which give you plenty of room for growth before you have to go to external storage.   The 3500 M4 also supports virtual fabric and it too has four integrated gigabit Ethernet ports. So it just has a lot of connectivity for that is so impotent to today’s workloads.  
  • Now ,the new System x iDataPlex DX360 M4. The DX360 M4 is part of the iDataPlex system and it just offers superb density and flexibility. Overall, iDataPlex is designed for data centers that require high-performance, yet are constrained on floor space, power and cooling infrastructure. However, I would like to note that the DX360 M4 is perfectly capable of fitting into any standard rack and with its shorter depth will offer a lot more cooling and space for components of the backside of the rack. So it's good for either environment or either situation.   The iDataPlex DX360 M4 is often used in high-performance computing situations and intelligent clusters, and it offers a lot in these areas. It has optional integrated InfiniBand for HPC environments. This is the system LRZ is using. LRZ is deploying warm water cooling technology, but this system is available with standard cooling as well. Additionally, the DX360 supports up to four graphic processing units per 2U chassis, which gives it a lot of computing power for high-performance workloads and environments.
  • Transcript

    • 1. Redefining x86A New Era of SolutionsAdalio Sanchez, General ManagerBob Galush, Vice President, MarketingSystem xIBM Systems and Technology © 2012 IBM Corporation
    • 2. Challenges from the last era of computing Sprawling IT: More Cost Every IT investment leads to more sprawl which drives up infrastructure and management costs. Incomplete Data: Always Guessing Decisions are made on incomplete data, big ideas are seen as risky, and small decisions aren’t optimized. Inflexible IT: Reactive Inflexibility of infrastructure limits integration across silos and responsiveness to customer demands. …All while IT budgets are growing less than 1% per year © 2012 IBM Corporation
    • 3. Demands of today’s CIOs When we improve or create new processes, we get closer to the customer and generate new revenue sources.” Angelo Figaro, CIO, Renault do Bras “Reduce the cost of business as usual and redirect expenditure to high volume business improvement activities.” Cheryle Jenkinson, CIO, Ipswich City Council, Australia“Our function is moving from ITservices provider to an essentialpart of the main business.”Bulychev Stanislav Yurievich, CIO, Glavstroy © 2012 IBM Corporation
    • 4. Client needs •Ease of setupSimplify deployment •Manage complexityand management •Enable cloud infrastructure •Most efficient access to dataImprove visibility and •Quicker delivery of datadecision making •Faster time to decision •Optimize by workloadIncrease business •Eliminate bottlenecksagility and flexibility •Maximize current infrastructure © 2012 IBM Corporation
    • 5. Engaging with IBM to succeed in the new era of SmarterComputing Cloud technologies Reinvent IT - 60% of CIOs plan to use cloud technologies and 55% of business executives believe cloud enables business transformation Optimized systems Drive greater performance and improve IT economics - total cost per workload can be reduced up to 55% with optimized systems Analytics Harness all available information - 89% of CEOs want better insight via Business Intelligence and analytics 5 © 2012 IBM Corporation
    • 6. Innovation for smarter computing solutions Cloud technologies • Ease of deployment with IBM SmartCloud Entry • Integrated 10GbE Virtual Fabric • IBM Distributed Virtual Switch 5000V Cloud technologies Optimized Systems Smarter • Faster deployment with IBM FastSetup computing • Industry first warm water cooling Optimized • New management toolsAnalytics systems Analytics • High performance eXFlash storage • 4x greater memory capacity • 80% performance increase1 1 Source: Intel Corp. © 2012 IBM Corporation
    • 7. Innovation for cloud technologies Enable self service automation • IBM SmartCloud provides on demand access to shared computing resources Cloud technologies Optimize VM Traffic • Integrated 10GbE Virtual Fabric delivers dedicated Smarter bandwidth for VMs for faster networking computing Enterprise networking function for virtual serversAnalytics Optimized • IBM Distributed Virtual Switch 5000V provides systems advanced control and automation using industry standards Manage physical and virtual resources • VMControl and VMready tools discover and manage resources and traffic © 2012 IBM Corporation
    • 8. Bytemobile enables cloud for mobile usersBusiness challenges Client benefits• Reduce latency for mobile users • Double the 10GbE bandwidth• Enable seamless end user cloud • 2.5x application performance increase experience• Rapidly process large amounts of • Network load balancing with iFlow network dataSolution summaryBytemobile enables service providers toimprove the utilization and performanceof their existing network capacity as datatraffic grows, so that all of their subscriberscontinue to enjoy an optimal userexperience, regardless of networkconditions.“With the new performance capabilities of HS23 combined with our software, we are able to achieve 2.5x the performance over the previous generation.” – Chris Koopmans – COO, Bytemobile © 2012 IBM Corporation
    • 9. Innovation for optimized workloads Faster deployment time • IBM FastSetup automates deployment tasks Networking performance and flexibility Cloud • Integrated 1GbE or 10GbE with storage connectivity technologies supports all major Ethernet and storage protocols Smarter computing Better cooling for high performance computing • 40% more energy efficiency with available warmAnalytics Optimized water cooling versus air systems Tools for optimization • Better systems management with IMM2, UEFI and a host of management tools © 2012 IBM Corporation
    • 10. LRZ SuperMUC optimized by System x & iDataPlexBusiness challenges Client benefits• Deliver 3 petaflop performance • Massive scalability• Improve energy efficiency • Warm water cooling with advanced systems managementSolution summarySuperMUC will enable LRZ’s scientificcommunity to test theories, designexperiments and predict outcomesas never before. To make itsperformance available to a broad range ofusers with diverse applications, LRZ builtthe system based on IBM System x®and iDataPlex®“SuperMUC will provide previously unattainable energy efficiency along with peak performance.” Prof. Dr. Arndt Bode - LRZ © 2012 IBM Corporation
    • 11. Innovation for analytic workloads Rapid access to data • eXFlash storage exceeds performance of 800 spinning disks for database workloads2 Cloud technologies Faster in memory data handling • 4x greater memory capacity supports up to 768GB Smarter computing High performance • Up to 80% better processor performance for higher Optimized compute speedAnalytics systems High bandwidth converged networking • 10GbE Virtual Fabric supports FCoE and iSCSI for fast connectivity to external storage 2 800 HDDs * 300 IOPS = 240,000. 1 eXFlash pack with 8 200GB SSDs * 30,000 = 240,000. © 2012 IBM Corporation
    • 12. GS Retail - 30% lower TCO with Smart Analytics System Business challenges Client benefits • Sophisticated data analytics • Up to 2.5x faster batch processing (6 hours vs 9 to15 hours) • Growing data volumes • 60 percent data reduction due to data • Bottlenecks with large number of compression users accessing data • 30 percent reduction in TCO for data warehouse Solution summary • Sophisticated analytics functions such as The company implemented the IBM Smart cross data analytics Analytics System 5600 which brings together IBM hardware, software and storage to create a fast and easy to deploy, end to end business intelligence (BI) environment.We need sophisticated analytics to be able to offer customers more of the products and services they want. IBM Smart Analytics System gives us the insights we need to propel growth. - Han-Yeol Yoon, Deputy General Manager, Information Service Department, GS Retail Co., Ltd. © 2012 IBM Corporation
    • 13. New infrastructure for smarter computing IBM BladeCenter HS23 • High performance blade for simpler virtualization & cloud solutions IBM System x3650 M4 • Flexible, high performance 2U for business critical workloads IBM System x3550 M4 • Dense, high performance 1U for business critical workloads • Flexible storage and connectivity IBM System x3500 M4 for office and distributed locations IBM System x iDataPlex dx360 M4 • High performance for power and cooling constrained infrastructure © 2012 IBM Corporation13
    • 14. Impressive gains across platforms System System iDataPlex System HS23 x3500 M4 x3650 M4 x3550 M4 dx360 M4 High Performance Flexible 2S 2U Dense 2S 1U Dense 2S HPC Powerful, Flexible 2S Blade Rack Server Rack Server Server 2S Tower Server ce Up to 62% Up to 80% Up to 80% Up to 120% Up to 80% an rm improvement improvement improvement improvement improvement fo rPe ac r y ity ap o 1.3x 2.6x 2.6x 1.5x 4xC em M Two 1GbE ports Twice the 1GbE Twice the 1GbE Twice the 1GbE Twice the 1GbE ng plus Integrated ports and Slotless ports and Slotless ports and Slotless ports and Optional ki or 10GbE Virtual 10GbE with Virtual 10GbE with Virtual 10GbE with 10GbE Virtual w et Fabric Fabric Fabric InfiniBand FabricN Option of 2.5”, Option of 2.5”/3.5” e Option of 2.5”, Option of 2.5”, ag 2 Hot Swap 2.5” 3.5”, SSD and HDDs, 2.5”/1.8” or 3.5”, and SSDs 3.5”, and SSDs St eXFlash SSDs © 2012 IBM Corporation
    • 15. IBM solutions enable smarter computing IBM SmartCloud Foundation for Cloud Virtual Desktop Solutions Portfolio of IBM Smart Analytics System solutions to meet today’s demands IBM Business Warehouse Accelerator IBM Netezza Data Warehouse Appliance IBM Systems solution for SAP HANA SAP Discovery SQL Server Fast Track Data Warehouse vSphere Storage Appliance (VSA) New IBM Business Partner programs to deliver these solutions © 2012 IBM Corporation
    • 16. Commitment to delivering innovation #1 in customer satisfaction last 10 quarters #1 in entries on x86 TOP500 Supercomputing3 #1 in leadership benchmarks 23 times4 #1 in patents with more than 6,000 in 2011 alone Leadership VMreadyTM networking3 183 IBM x86 systems are ranked on the most recent Top500 list of the worlds most powerful supercomputers, approximately 82 percent ofall IBM systems on the list, and more than any other x86 computer vendor.4 IBM System x achieved 23 #1 x86 server computing benchmarks in 2011. © 2012 IBM Corporation
    • 17. Panel session Dr. Herbert Huber Head of Group Compute Server, Leibniz-Rechenzentrum Bob Galush WW Vice President, System x Lisa Graff Vice President, Intel Architecture Group General Manager, Platform Engineering Group © 2012 IBM Corporation
    • 18. Thank you © 2012 IBM Corporation
    • 19. Trademarks and disclaimers Intel, Intel logo, Intel Inside, Intel Inside logo, Intel Centrino, Intel Centrino logo, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries./ Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Microsoft, Windows, Windows NT, and the Windows logo are trademarks of Microsoft Corporation in the United States, other countries, or both. IT Infrastructure Library is a registered trademark of the Central Computer and Telecommunications Agency which is now part of the Office of Government Commerce. ITIL is a registered trademark, and a registered community trademark of the Office of Government Commerce, and is registered in the U.S. Patent and Trademark Office. UNIX is a registered trademark of The Open Group in the United States and other countries. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Oracle and/or its affiliates. Other company, product, or service names may be trademarks or service marks of others. Information is provided "AS IS" without warranty of any kind. The customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. Information concerning non-IBM products was obtained from a supplier of these products, published announcement material, or other publicly available sources and does not constitute an endorsement of such products by IBM. Sources for non-IBM list prices and performance numbers are taken from publicly available information, including vendor announcements and vendor worldwide homepages. IBM has not tested these products and cannot confirm the accuracy of performance, capability, or any other claims related to non-IBM products. Questions on the capability of non-IBM products should be addressed to the supplier of those products. All statements regarding IBM future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only. Some information addresses anticipated future capabilities. Such information is not intended as a definitive statement of a commitment to specific levels of performance, function or delivery schedules with respect to any future products. Such commitments are only made in IBM product announcements. The information is presented here to communicate IBMs current investment and development activities as a good faith effort to help with our customers future planning. Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon considerations such as the amount of multiprogramming in the users job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve throughput or performance improvements equivalent to the ratios stated here. Prices are suggested U.S. list prices and are subject to change without notice. Starting price may not include a hard drive, operating system or other features. Contact your IBM representative or Business Partner for the most current pricing in your geography. Photographs shown may be engineering prototypes. Changes may be incorporated in production models. © IBM Corporation 2011. All rights reserved. References in this document to IBM products or services do not imply that IBM intends to make them available in every country. Trademarks of International Business Machines Corporation in the United States, other countries, or both can be found on the World Wide Web at http://www.ibm.com/legal/copytrade.shtml. © 2012 IBM Corporation
    • 20. Cloud solutions to fit your needs Virtualization Entry cloud Advanced cloud Server, storage, network Cloud administration Service orchestration Infrastructure provisioning self service interface metering, billing usage monitoring/metering scheduling BladeCenter SmartCloud Entry Advanced Foundation for Cloud System x or BladeCenter Cloud Advanced Basic Cloud Cloud Software Software Integrated Integrated Integrated Management Management Management Storage Storage Storage Networking Networking Networking Virtualized Virtualized Virtualized Servers Servers Servers © 2012 IBM Corporation
    • 21. IBM leadership right from the start TPC-E Score for System x3650 M4 #1  Run more customer transactions than ever before with the leading OLTP platform from IBM System x  128% gain over M2 servers SAP Score for System x3650 M4 #1  Speed your enterprise processes on the leading SAP platform from IBM System x  54% gain over previous generation SPECvirt Score for System x3650 M4 #1  Power your IT virtualization with best in class performance  85% percent gain over previous generation © 2012 IBM Corporation
    • 22. IBM BladeCenter HS23 Do more now in the datacenter you own todayBenefits Key Features• Lower cost • Integrated 10GbE Virtual Fabric for high Up to 30% savings for the solution3 speed networking• Enhanced performance4 • Includes latest compute, network, and 62% more compute power, 20% more VMs storage technology• Simple setup • IBM FastSetup wizard tool for Accelerate time to value for deployment day 0 deployments• Breakthrough networking flexibility • Up to 18 networking ports of Ethernet, Built in support for multiple technologies FCoE, and iSCSI• Complete investment protection • Support for existing chassis Add capability to existing investments infrastructure3 Using integrated Virtual Fabric solution vs. separate components.4 Source: Intel Corp. © 2012 IBM Corporation
    • 23. IBM System x3650 M4 Expandable 2U for business critical workloadsBenefits Key Features• Performance Leadership in its class • Up to 80% more performance5 for customers’ critical applications and top scores for SAP, OLTP and virtualization• Business flexibility • 2.6x memory with up to 768 GB memory, Optimize for performance and cost full set of processors, 2.5” or 3.5” drives• Advanced networking • Twice the 1GbE ports and slotless Optimize for performance and connectivity 10GbE Virtual Fabric upgrade from multiple vendors and protocols• Reliable IT • #1 customer satisfaction from TBR6 due Highest level quality to safely run your to features like Predictive Failure Analysis business and Light Path Diagnostics5 Source: Intel Corp.6 IBM has been ranked #1 in x86 server satisfaction from Technology Business Research for 10 straight quarters. © 2012 IBM Corporation
    • 24. IBM System x3550 M4 Dense 1U for business critical workloadsBenefits Key Features• High Performance • Up to 80% more performance for Run more applications than ever before customers’ critical applications for up to 24:1 consolidation of 3 year old servers¹• Business flexibility • 2.6x memory with up to 768 GB memory, Optimize for performance and cost full set of processors, 2.5” or 3.5” drives• Advanced networking • Twice the 1GbE ports and slotless Optimize for performance and 10GbE Virtual Fabric upgrade from connectivity multiple vendors and protocols• Reliable IT • #1 customer satisfaction from TBR² due Leadership quality for distributed to features like Predictive Failure Analysis environments running critical workloads and Light Path Diagnostics © 2012 IBM Corporation7 Source: Intel Corp. and the IBM Systems Consolidation Evaluation Tool. http://ibm.com/systems/x/resources/tools/sconevalltool_intel/index.html
    • 25. IBM System x3500 M4 Ideal for office and distributed locationsBenefits Key Features• High Performance • Up to 80% more performance for Run more applications than ever before customers’ critical applications for up to 24:1 consolidation of 3 year old servers8• Business flexibility • 4x memory with up to 768 GB memory, Optimize for performance and cost full set of processors, 2.5” or 3.5” drives• Advanced networking • Twice the 1GbE ports and 10GbE Virtual Optimize for performance and connectivity Fabric upgrade from multiple vendors and protocols• Room to grow • Up to 32 2.5” hard drives with flexible Massive internal storage and I/O for RAID in a tower or 5U rack design distributed environments8 Source: Intel Corp. and the IBM Systems Consolidation Evaluation Tool. http://ibm.com/systems/x/resources/tools/sconevalltool_intel/index.html © 2012 IBM Corporation
    • 26. System x iDataPlex dx360 M4 High performance for power and cooling constrained environmentsBenefits Key Features• High Performance • Up to 120% more performance for HPC Run more applications than ever before applications¹• Designed for HPC • Up to 4 GPUs per chassis, 1.5x memory Outstanding performance for capacity, slotless InfiniBand networking computationally intensive workloads• High efficiency • Industry leading node level optional direct Up to 40% efficiency advantage over air warm water cooling technology cooled systems9• Business flexibility • Available slotless InfiniBand or 10Gb Outstanding flexibility and performance Ethernet upgrade with a variety of vendors for support of high performance solutions and protocols9 Compared with iDataPlex dx360 M4 systems without warm-water cooling.. © 2012 IBM Corporation10 Source: Intel Corp.
    • 27. Innovation for IBM Business Partner success IBM Solution Accelerator Incentive Systems and Software Reward • Base Incentive: “blue on blue” incentive program for selling eligible IBM hardware + software products together Business Solutions Reward • Incentive for selling pre-defined solutions Coming Soon • IBM Solution Accelerator Initiative for Distributors Client benefits • Solutions for targeted workloads • Partner expertise for time to value • Single source integration • Flexibility and ease of purchaseAccess eligible hardware (including System x , BladeCenter, Power and Storage), software, andsolutions:ibm.com/partnerworld/solutionaccelerator © 2012 IBM Corporation

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