http://youtu.be/PHHlg1fD8AU The likely audience for this text is young teenage girls, who like mainstream music. They may also listen to artists such as Rihannah and Lady Gaga. I chose this text as I think it is an example of a stereotypically post-modern text in many ways, such as the huge amount of intertexuality, the bricolage and the fact that surface appearance was obviously more important than content.
The video was created after the song featured in the film ‘The Pink Panther’, which the singer had a role in. This rusults in direct clips from the film and a very pink theme in general. There is no coherent story line or message behind the text, only clips of the star with no meaning behind them, just entertainment or marketing depending on your views.
Bricolage; this is evident in the way that features from the genres of cartoon programme, film and music videos are mixed.Film- pseudo introduction title sequence ‘Outroduction’60’s/70’s Cartoon Programme- Bold and blocked colouringMusic Video Short takes, and lots of cuts Lots of different sets and mise en scene Focus on the star
Intertextuality: this music video has this in much more obvious ways than some. the direct clips from a film Incorporation of the original cartoon other musicians in the music video it is stated that a very well known music video producer made this text Jameson would include that this is an example of how nothing postmodern is original and how it is this way due to capitalist culture. He would assume that the cartoon has been reworked as a way to make money.
This is used a lot with no meaning or intention behind it. Purely for entertainment. The Pink Panther as Beyonce Actors is clips from the film Beyonce as a lot of different characters
The outfits worn are very extreme, lots of pink, quite revealing and things that ‘normal’ people would be judged for wearing. This creates a desirable impression on the young audience, none of which are ‘real’, the star would not wear these outfits day-to-day, it is like extreme dress up. Also this audience will be more concerned with the appearance of the text than trying to read into it.
Revealing Outfits... Lyotard would not oppose these ‘costume’ choices it is simply a good example of how in postmodern texts there is no longer expected to be a unified set of values among the audience. As not long ago it would have been seen as ‘wrong’ to show a woman in revealing clothes for no purpose other than to be a sex figure, at least the person doing this would not be seen a respectable role model, however today Beyonce is by a lot of people.
The star of the video looks directly into the camera,reminding viewers that she is aware that she is beingfilmed. Also, the baurdering that Hype Williams (the well known music video producer) is renound for including in his work brings attention to the fact that the scenes are created. The clips from the film do not fit with the rest of the text and make the bricolage effect more noticeable. Also the inclusion of a cartoon at all removes any realism.
This is the most obvious of the postmodern features there is no message – the subject of the song is letting men watch you dance! Though there are many different locations and styles of shot, the only thing that happens in these shots is dancing, the occasional clip of the film is for marketing purposes and the mise en scene is based around the colour of the cartoon character featured. . . No Depth.
Mostdefinitely. There is almost no referent to the modernist era.