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Information Architecture Career Trends 2011
 

Information Architecture Career Trends 2011

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This presentation trends the IA career for 2011 and compiles career advice for budding professionals or novices.

This presentation trends the IA career for 2011 and compiles career advice for budding professionals or novices.

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    Information Architecture Career Trends 2011 Information Architecture Career Trends 2011 Presentation Transcript

    • Information Architecture
      Career Trends & Perspectives
    • Chris Kiess, MLS
      Associate Director of Information Architecture
      National Alzheimer’s Association
      The Summer of 2005 & the journey
      to here
    • The Slippery Problem of Definitions
      What is IA?
      Taxonomies/Controlled Vocabularies
      Findability
      Web Development & Programming
      Prototyping
      Usability/HCI
      Is it any, some or all of these?
    • Adding to the Confusion with Job Titles
      Information Architect
      User Experience (UX) Designer
      Interaction (IA) Designer
      Content Strategist
      Content Manager
      Taxonomist
      Usability Analyst
      And the list will probably continue to grow
    • Primary Areas of IA
      Findability
      Prototyping
      Content Management
      Web Programming
      Usability & HCI
    • Findability Involves
      SEO
      Search Engine Ranking
      Site Optimization
      Metatags
      Pathways – Where they Arrive From
      Search Log Analysis
      Site Analytics
      This only gets them to your site!
    • Findability Within the Site
      Search Engine
      Sound Structure and Navigation
      Taxonomies/Metadata/Controlled Vocabularies
      Advanced Algorithms
      Suggestions
      “If you like this, you might try…”
      Social Networking
    • Taxonomy & Content Tools
      Excel
      MultiTes
      Factiva Synaptica
      Lexico
      Web Choir
      Term Tree
      Data Harmony
      *If you have interest in Taxonomies, take my summer S503 course online.
    • Prototyping
      Wireframes
      Mock-ups
      Low Fidelity Prototypes
      Paper prototypes
      PPT, Visio, Balsamiq Mockups
      High Fidelity Prototypes
      Axure
      HTML/CSS/Jquery
      Serena
    • Site Maps
      Wireframes
      Prototypes/
      Mockups
    • Other Prototyping/Wireframe Tools
      Photoshop, Fireworks
      Omnigraffle
      MindmappingTools
      Gliffy
      Creately
      Ipad Apps – UI Sketcher, Omnisketch, Adobe Ideas, iMockup, Interface HD, Blueprint
      Big trend in the field towards agile development moving away from concentration on
      these deliverables.
    • Content Management
      What is the content?
      Is it any good?
      Awareness of content lifecycle?
      Include the content in the software development lifecycle!
    • Usability Analysis & HCI
      How will you test the design?
      Agile development models are trending
      Steve Krug
      Nielsen’s Heuristics & Heuristic Evaluation
      Gerhardt-Powals’ Cognitive Engineering Principles
      High Level User Testing – Techsmith’sMorae
    • The IA Job Role
      With such broad coverage, how in the world would you ever prepare for this career?
      Is an MLS enough?
      What area do you concentrate on?
      Where to begin?
    • IA Trends
      Content is still King
      Agile Development
      Know at least one scripting/programming language
      Less emphasis on deliverables and more emphasis on moving the initial design forward
      Human cognition as it relates to web development
    • How Do I Get a Job in IA?
      Join the IAI!!!
      IA Mentoring
      Local events: http://uxbookclub.org/
      Look at job titles, descriptions and qualifications
      IAI job boards
      Start thinking of and calling yourself an IA
      Second Degree
    • How Do I Get a Job in IA? Cont.
      • Build a Portfolio through side projects, internships, personal work
      • Put the Portfolio online!
      • Make sure your portfolio follows the rules of IA
    • Do Your Homework
      Read the right books
      Know the field
      Make contacts
      Know the language
      Know the pros and big thinkers as well as their theories
      Know best practices and trends
    • Recommended Reading:
      http://www.amazon.com/Usability-Web-Designing-Interactive-Technologies/dp/1558606580
       
      http://www.jjg.net/elements/
       
      "A Practical Guide to Information Architecture" - Donna Spencer
       
      “Information Architecture: Blueprints for the Web” (2nd edition), Wodtke and Govella.
       
      "Don't Make Me Think" by Steve Krug
       
      The IA Bible
       
      Mental Models and Prototyping
       
      A Project Guide to UX Design for User Experience Designs in the Field and in the Making : Russ Unger and Carolyn Chandler
    • Recommended Reading:
      http://theixdlibrary.com/
       
      http://undercoverux.com/
       
      - Emergence by Stephen Johnson 

      - Universal Principles of Design by William Lidwell etc. 

      - Beautiful Data by Toby Segaran and Jeff Hammerbacher
       
      - Morville's Ambient Findability, 

      -Stephen Few's Information Dashboard Design, 

      -Luke Wroblewski's Web Form Design, 

      -Edward Tufte's Envisioning Information, The Visual Display of Quantitative Information
       
      http://www.boxesandarrows.com/view/our_favorite_books_recommendations_from_the_staff_of_boxes_and_arrows
       
      The Visual Display of Quantitative Information - Edward Tufte
    • Question & Answer