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Information Architecture Career Trends & Perspectives
Chris Kiess, MLS Associate Director of Information Architecture National Alzheimer’s Association The Summer of 2005 & the journey to here
The Slippery Problem of Definitions What is IA? Taxonomies/Controlled Vocabularies Findability Web Development & Programming Prototyping Usability/HCI Is it any, some or all of these?
Adding to the Confusion with Job Titles Information Architect User Experience (UX) Designer Interaction (IA) Designer Content Strategist Content Manager Taxonomist Usability Analyst And the list will probably continue to grow
Primary Areas of IA Findability Prototyping Content Management Web Programming Usability & HCI
Findability Involves SEO Search Engine Ranking Site Optimization Metatags Pathways – Where they Arrive From Search Log Analysis Site Analytics This only gets them to your site!
Findability Within the Site Search Engine Sound Structure and Navigation Taxonomies/Metadata/Controlled Vocabularies Advanced Algorithms Suggestions “If you like this, you might try…” Social Networking
Taxonomy & Content Tools Excel MultiTes Factiva Synaptica Lexico Web Choir Term Tree Data Harmony *If you have interest in Taxonomies, take my summer S503 course online.
Prototyping Wireframes Mock-ups Low Fidelity Prototypes Paper prototypes PPT, Visio, Balsamiq Mockups High Fidelity Prototypes Axure HTML/CSS/Jquery Serena
Other Prototyping/Wireframe Tools Photoshop, Fireworks Omnigraffle MindmappingTools Gliffy Creately Ipad Apps – UI Sketcher, Omnisketch, Adobe Ideas, iMockup, Interface HD, Blueprint Big trend in the field towards agile development moving away from concentration on these deliverables.
Content Management What is the content? Is it any good? Awareness of content lifecycle? Include the content in the software development lifecycle!
Usability Analysis & HCI How will you test the design? Agile development models are trending Steve Krug Nielsen’s Heuristics & Heuristic Evaluation Gerhardt-Powals’ Cognitive Engineering Principles High Level User Testing – Techsmith’sMorae
The IA Job Role With such broad coverage, how in the world would you ever prepare for this career? Is an MLS enough? What area do you concentrate on? Where to begin?
IA Trends Content is still King Agile Development Know at least one scripting/programming language Less emphasis on deliverables and more emphasis on moving the initial design forward Human cognition as it relates to web development
How Do I Get a Job in IA? Join the IAI!!! IA Mentoring Local events: http://uxbookclub.org/ Look at job titles, descriptions and qualifications IAI job boards Start thinking of and calling yourself an IA Second Degree
- Emergence by Stephen Johnson - Universal Principles of Design by William Lidwell etc. - Beautiful Data by Toby Segaran and Jeff Hammerbacher
- Morville's Ambient Findability, -Stephen Few's Information Dashboard Design, -Luke Wroblewski's Web Form Design, -Edward Tufte's Envisioning Information, The Visual Display of Quantitative Information