Information Architecture Career Trends 2011
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Information Architecture Career Trends 2011

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This presentation trends the IA career for 2011 and compiles career advice for budding professionals or novices.

This presentation trends the IA career for 2011 and compiles career advice for budding professionals or novices.

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Information Architecture Career Trends 2011 Information Architecture Career Trends 2011 Presentation Transcript

  • Information Architecture
    Career Trends & Perspectives
  • Chris Kiess, MLS
    Associate Director of Information Architecture
    National Alzheimer’s Association
    The Summer of 2005 & the journey
    to here
  • The Slippery Problem of Definitions
    What is IA?
    Taxonomies/Controlled Vocabularies
    Findability
    Web Development & Programming
    Prototyping
    Usability/HCI
    Is it any, some or all of these?
  • Adding to the Confusion with Job Titles
    Information Architect
    User Experience (UX) Designer
    Interaction (IA) Designer
    Content Strategist
    Content Manager
    Taxonomist
    Usability Analyst
    And the list will probably continue to grow
  • Primary Areas of IA
    Findability
    Prototyping
    Content Management
    Web Programming
    Usability & HCI
  • Findability Involves
    SEO
    Search Engine Ranking
    Site Optimization
    Metatags
    Pathways – Where they Arrive From
    Search Log Analysis
    Site Analytics
    This only gets them to your site!
  • Findability Within the Site
    Search Engine
    Sound Structure and Navigation
    Taxonomies/Metadata/Controlled Vocabularies
    Advanced Algorithms
    Suggestions
    “If you like this, you might try…”
    Social Networking
  • Taxonomy & Content Tools
    Excel
    MultiTes
    Factiva Synaptica
    Lexico
    Web Choir
    Term Tree
    Data Harmony
    *If you have interest in Taxonomies, take my summer S503 course online.
  • Prototyping
    Wireframes
    Mock-ups
    Low Fidelity Prototypes
    Paper prototypes
    PPT, Visio, Balsamiq Mockups
    High Fidelity Prototypes
    Axure
    HTML/CSS/Jquery
    Serena
  • Site Maps
    Wireframes
    Prototypes/
    Mockups
  • Other Prototyping/Wireframe Tools
    Photoshop, Fireworks
    Omnigraffle
    MindmappingTools
    Gliffy
    Creately
    Ipad Apps – UI Sketcher, Omnisketch, Adobe Ideas, iMockup, Interface HD, Blueprint
    Big trend in the field towards agile development moving away from concentration on
    these deliverables.
  • Content Management
    What is the content?
    Is it any good?
    Awareness of content lifecycle?
    Include the content in the software development lifecycle!
  • Usability Analysis & HCI
    How will you test the design?
    Agile development models are trending
    Steve Krug
    Nielsen’s Heuristics & Heuristic Evaluation
    Gerhardt-Powals’ Cognitive Engineering Principles
    High Level User Testing – Techsmith’sMorae
  • The IA Job Role
    With such broad coverage, how in the world would you ever prepare for this career?
    Is an MLS enough?
    What area do you concentrate on?
    Where to begin?
  • IA Trends
    Content is still King
    Agile Development
    Know at least one scripting/programming language
    Less emphasis on deliverables and more emphasis on moving the initial design forward
    Human cognition as it relates to web development
  • How Do I Get a Job in IA?
    Join the IAI!!!
    IA Mentoring
    Local events: http://uxbookclub.org/
    Look at job titles, descriptions and qualifications
    IAI job boards
    Start thinking of and calling yourself an IA
    Second Degree
  • How Do I Get a Job in IA? Cont.
    • Build a Portfolio through side projects, internships, personal work
    • Put the Portfolio online!
    • Make sure your portfolio follows the rules of IA
  • Do Your Homework
    Read the right books
    Know the field
    Make contacts
    Know the language
    Know the pros and big thinkers as well as their theories
    Know best practices and trends
  • Recommended Reading:
    http://www.amazon.com/Usability-Web-Designing-Interactive-Technologies/dp/1558606580
     
    http://www.jjg.net/elements/
     
    "A Practical Guide to Information Architecture" - Donna Spencer
     
    “Information Architecture: Blueprints for the Web” (2nd edition), Wodtke and Govella.
     
    "Don't Make Me Think" by Steve Krug
     
    The IA Bible
     
    Mental Models and Prototyping
     
    A Project Guide to UX Design for User Experience Designs in the Field and in the Making : Russ Unger and Carolyn Chandler
  • Recommended Reading:
    http://theixdlibrary.com/
     
    http://undercoverux.com/
     
    - Emergence by Stephen Johnson 

    - Universal Principles of Design by William Lidwell etc. 

    - Beautiful Data by Toby Segaran and Jeff Hammerbacher
     
    - Morville's Ambient Findability, 

    -Stephen Few's Information Dashboard Design, 

    -Luke Wroblewski's Web Form Design, 

    -Edward Tufte's Envisioning Information, The Visual Display of Quantitative Information
     
    http://www.boxesandarrows.com/view/our_favorite_books_recommendations_from_the_staff_of_boxes_and_arrows
     
    The Visual Display of Quantitative Information - Edward Tufte
  • Question & Answer