Social networks and blogging for business day 2
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Social networks and blogging for business day 2

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Business Blogging class taught at Bergen Community College in NJ. How to use blogging to expand the reach and impact of your business online.

Business Blogging class taught at Bergen Community College in NJ. How to use blogging to expand the reach and impact of your business online.
Updated for Fall 2011

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Social networks and blogging for business day 2 Social networks and blogging for business day 2 Presentation Transcript

  • * By Chris Kieff @ckieff
  • ** Blogging Best Practices, Platforms and Technology* Blogging Techniques* Blogging Add-Ons* Don’t do anything till we’ve talked about it.
  • ** Techniques * Email me your Wordpress.com blog’s URL- CKIEFF@GMAIL.COM * Create 4 different posts- no writing * Links * Images * Link to other blogs * Comment on other blogs * Moderate Comments
  • ** No Writing * Find 3 or 4 articles somewhere (www.1goodreason.com) * Copy the article and post it.
  • ** Upload Images from your computer* Link to images on the web * www.CreativeCommons.org* Create images in different places * Left * Center * Right * Big and little images
  • ** Link to at least 5 other students blogs * Extra credit link to Posterous blogs too* Link to all other student blogs in your blog roll* Link to blogs in the copy of the blog post* Observe how the links show up in your dashboard
  • ** Understand the comment process * Comment on other blogs * Signed into Wordpress, and not* Moderate comments- SPAM * ONLY Mark MY comments spam * We don’t want to damage any students blog reputations in case they want to use this later* Reply to a comment- examine the display
  • ** Think like a publisher* Focus on keywords (not your brand)* Ask your readers what they want* Engage from the start* Be casual- go off topic* Say what you think* Link to other blogs often, no more often* Read other blogs and comment* Be current* It doesn’t have to be perfect* Use guest bloggers/authors & be one
  • ** This whole class is a lab today! * Extra Credit lab work: * Create a login for another student to be a guest blogger on your blog. * Examine how different levels of permission control their actions and access to the blog.