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Social networks and blogging for business day 1

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Business Blogging class taught at Bergen Community College in NJ. How to use blogging to expand the reach and impact of your business online.

Business Blogging class taught at Bergen Community College in NJ. How to use blogging to expand the reach and impact of your business online.
Updated for Fall 2011

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Social networks and blogging for business day 1 Social networks and blogging for business day 1 Presentation Transcript

  • * By Chris Kieff @ckieff
  • ** Blogging Best Practices, Platforms and Technology* Blogging Techniques* Blogging Add-Ons
  • ** Overview* Best Practices* Platforms* Technology
  • ** www.Evernote.com* Put it on your phone and your PC (or Mac)* Blog Ideas* Good Blogs* Topics* To Dos* Get my shared notebook BCC Work
  • ** Web log = blog* 156MM Blogs (Feb 2011)* 2009 - President Obama allowed 1st Question at 1St press conference to come from a blogger. Previously they were not recognized.* 2010- Associated Press recognizes blogs as a “recognized source”* Types: * Business * Genre – Subject, topic or specialty * Personal * Media type- Vlog, Podcast, linkblog, photoblog, sketchblog, tumbleblog, moblog* Blog Search Engines - Technorati, Bloglines, BlogScope* Communities – MyBlogLog, Blogster, BlogCatalog* 60% of all blogs have not been updated in the last 3 months
  • ** Strengths- * Opportunities- * Great for SEO * Promotes company, * Allows you to become a products/services & thought leader people * Greater communications * Longer more frequent in depth communications * Interactive * Detailed examination of * Multiple authors topic* Weaknesses- * SEO, Social Media * Abandoned Blogs * Trolls and complaints * Threats- * Provides competitors info * Spam * Exposes your advocates * Content theft * Creates Celebrity * Software changes
  • ** 1. Familiarize yourself with blogging and UGC.* 2. Determine whether a blog is right for your company. * Are you transparent, public, and free with info?* 3. Develop a content strategy.* 4. Identify the best people to write your blog. * Consider an aggregation curated blog.* 5. Choose an appropriate publishing platform.* 6. Optimize your blog content for search engines.* 7. Create an open & honest conversation with your audience.* 8. Monitor the blogosphere for relevant news and ideas.* 9. Write often, stay focused, and include relevant links to increase readership.* 10. Set a blogging policy and blogging guidelines.
  • ** Know the purpose of your blog* Make sure the blog fulfills its purpose* Know the needs of your audience* Meet audience needs while fulfilling your blog’s purpose* Review, Measure and Adjust * Liz Strauss- Author: Successful and Outstanding Bloggers (SOBs) http://www.successful-blog.com
  • * * 1. Build thought leadership * http://edelmandigital.com/ * 2. Corporate Culture * http://blogs.zappos.com/blogs/inside-zappos * 3. Connecting with leaders * http://www.blogs.marriott.com/ * 4. Branding * http://www.openforum.com/
  • ** ProBlogger Blog Tips* Copyblogger* Bloggers Blog: Blogging the Blogsphere* ConverStations* HubSpots Inbound Internet Marketing Blog* Chris Brogan* http://blogging.alltop.com/
  • ** 3-5 Posts per week (1 per week to start)* Track the ninjas (in your field)* Integrated with your website* Simple Design (reduce distractions)* EDITORIAL CALENDAR!!!!* Multiple authors* Multimedia (video, pictures, sound)* Post to Twitter, Facebook LinkedIn
  • ** Offer Email subscription option* Write ahead and schedule* Guest bloggers* Link to other blogs (influencers)* Get controversial* 50% of time on Headline* Comment on other blogs* Get links from everywhere* List on services, Technorati, MyBlogLog, etc.
  • ** www.Wordpress.com * Best integrated blog platform (on your site) * Most Plug-ins, apps and themes * Most support* www.Wordpress.org * Hosted for non integrated (not on your site)* www.Tumblr.com * Excellent for multimedia & short form * Pictures, video, music* www.Posterous.com * Easy to use with email* www.Blogger.com Google’s platform (hobbyist)
  • ** Plug-ins for WordPress * All in one SEO Pack * fbLikeButton * Google Analytics for Wordpress * Share This (Links to services) * Wordpress Popular Posts * Wptouch- mobile version of blog * Yet Another Related Posts Plugin
  • ** Think like a publisher* Focus on keywords (not your brand)* Ask your readers what they want* Engage from the start* Be casual- go off topic* Say what you think* Link to other blogs often, no more often* Read other blogs and comment* Be current* It doesn’t have to be perfect* Use guest bloggers/authors & be one
  • ** Create a Blog * www.Wordpress.org * www.1goodtest.wordpress.com * Set up * Post a picture from Flickr (CC) * Link to YouTube Video * Embed the blog on Facebook * Work on your Editorial Calendar!!! * Email your Blog Address to CKIEFF@GMAIL.COM