Social networking strategy for business day 3

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Creating a social media campaign. New and improved for Fall 2011

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Social networking strategy for business day 3

  1. 1. By Chris Kieff<br />@ckieff<br />Social Media Strategy Day 3<br />
  2. 2. Day3 Agenda<br />Lab Day: Draft your Social Media Policy<br />Company Outline<br />Identify Internal stakeholders<br />Special Considerations<br />Policy Outline<br />Homework<br />Complete your Social Media Policy<br />
  3. 3. Policy Considerations<br />Which sections does your company need? <br />Which can you safely ignore?<br />Which won’t work with your business.<br />Be prepared to defend your decisions in your presentation.<br />

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