Social networking strategy for business day 1
Upcoming SlideShare
Loading in...5
×
 

Social networking strategy for business day 1

on

  • 1,452 views

Social Media Policy planning - Updated for Fall 2011

Social Media Policy planning - Updated for Fall 2011
Covers creating a social media policy for your business.

Statistics

Views

Total Views
1,452
Views on SlideShare
1,444
Embed Views
8

Actions

Likes
1
Downloads
19
Comments
0

3 Embeds 8

http://www.linkedin.com 4
https://www.linkedin.com 3
http://static.slidesharecdn.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social networking strategy for business day 1 Social networking strategy for business day 1 Presentation Transcript

    • By Chris Kieff
      @ckieff
      Social Media Strategy Day 1
    • Social Media Strategy Course
      Course Agenda
      Day 1-Social Media Policy Overview
      Day 2-Lab Day Drafting Your Policy
      Day 3-Social Media Campaign Overview and Drafting
      Day 4-Peer review of Policy and Campaign
    • Social Media Strategy
      Agenda Day 1
      The elements of a social media policy
      General Best Practices
      Social Media Policy Overview
      Compare and contrastvarious social media policies
    • Special Instructions
      Create a real social media policy for your company or
      Create a company if you don’t have one
      Choose a target you’d like to work for
      Choose a client
      Make one up
      But stick with that company going forward.
    • Elements of a social media policy?
      FROM: Social Media Explorer by Jason Falls http://ow.ly/3M0pV
      Employee Code of Conduct for Online Communications
      Employee Code of Conduct for Company Representation in Online Communications
      Employee Blogging Disclosure Policy
      Employee Facebook Usage Policy
      Employee Personal Blog Policy
      Employee Personal Social Network Policy
      Employee Personal Twitter Policy
      Employee LinkedIn Policy
      Corporate Blogging Policy
      Corporate Blog Use Policy
      Corporate Blog Post Approval Process
      Corporate Blog Commenting Policy
      Corporate Facebook Brand Page Usage Policy
      Corporate Facebook Public Comment/Messaging Policy
      Corporate Twitter Account Policy
      Corporate YouTube Policy
      Corporate YouTube Public Comment Policy
      Company Password Policy
    • Elements of a social media policy
      FROM: Chris Kieff (From Jason Falls original)
      Employee Code of Conduct for Online Communications
      Employee Code of Conduct for Company Representation in Online Communications
      Employee Online Disclosure Policy
      Employee Personal Social Network Policy
      Employee Personal Blog Policy
      Corporate Blogging Policy
      Corporate Blog Use Policy
      Corporate Blog Post Approval Process
      Corporate Blog Commenting Policy
      Company Password Policy
    • IBM Social Computing Guidelines
      Know and follow IBM's Business Conduct Guidelines.
      IBMers are personally responsible for the content they publish on-line, whether in a blog, social computing site or any other form of user-generated media. Be mindful that what you publish will be public for a long time—protect your privacy and take care to understand a site's terms of service.
      Identify yourself—name and, when relevant, role at IBM—when you discuss IBM or IBM-related matters, such as IBM products or services. You must make it clear that you are speaking for yourself and not on behalf of IBM.
      If you publish content online relevant to IBM in your personal capacity use a disclaimer such as this: "The postings on this site are my own and don't necessarily represent IBM's positions, strategies or opinions."
      Respect copyright, fair use and financial disclosure laws.
      Don't provide IBM's or another's confidential or other proprietary information and never discuss IBM business performance or other sensitive matters publicly.
      Don't cite or reference clients, partners or suppliers without their approval. When you do make a reference, link back to the source. Don't publish anything that might allow inferences to be drawn which could embarrass or damage a client.
      Respect your audience. Don't use ethnic slurs, personal insults, obscenity, or engage in any conduct that would not be acceptable in IBM's workplace. You should also show proper consideration for others' privacy and for topics that may be considered objectionable or inflammatory—such as politics and religion.
      Be aware of your association with IBM in online social networks. If you identify yourself as an IBMer, ensure your profile and related content is consistent with how you wish to present yourself with colleagues and clients.
      Don't pick fights, be the first to correct your own mistakes.
      Try to add value. Provide worthwhile information and perspective. IBM's brand is best represented by its people and what you publish may reflect on IBM's brand.
      Don't use use IBM logos or trademarks unless approved to do so.
    • Employee Code of Conduct for Online Communications
      This needs to be company specific
      Directs what should and should not be disclosed online
      Protects customers privacy
      Protects company trade secrets
      Allows efficient communications
    • Employee Code of Conduct for Company Representation in Online Communications
      Reminds employees that they do represent the company online
      Google has a long memory
      Do not speak about competitors instead speak about what you offer
      Remember investors, understand if you’re representing a publically traded company
    • Employee Online Disclosure Policy
      Disclose your company affiliation
      Especially if it pertains to the discussion topic, even when you don’t work in that department
      Consider it from the other’s perspective
      Never hide or misrepresent your company affiliation
    • Employee Personal Social Network Policy
      NLRB Ruling – (being challenged in court)
      Employees discussing work conditions online is protected speech and cannot be forbidden
      Employees will discuss your business online
      Provide a place for them to do it- Facebook Group
      Keep them off of the Company pages with complaints about work
      They are allowed to have social networks just be smart
    • Employee Personal Blog Policy
      Recommend they not blog about business related issues, except for management.
      Find bloggers and promote them within the organization into places where they can contribute
      Recommend they have a disclaimer (…not the opinions of my employer…)
      Use it for the betterment of the business rather trying to fight it
    • Corporate Blogging Policy
      Who can write the corporate blogs?
      Which departments will have blogs?
      Ensure they are kept up- it worse to have abandoned blogs than it is to have none at all
      Can employees comment?
      Yes with questions that clarify or add to the discussion of the blog post
    • Corporate Blog Post Approval Process
      Streamlined and minimal
      Avoid Legal Department approvals if possible
      Blogs can be changed if they are not perfect
      You don’t always have to be on message
    • Corporate Blog Commenting Policy
      Typically subject matter experts should be tasked with commenting on other blogs
      Target people to become the company’s thought leaders in topics- frequent commenters
      Be very wary of commenting on competitors blogs- better to write a post on your blog
    • Social Media Policy Review
      http://socialmediagovernance.com/policies.php
      http://www.bby.com/2010/01/20/best-buy-social-media-guidelines/
      http://www.intel.com/sites/sitewide/en_US/social-media.htm
      http://socialmediagovernance.com/MSFT_Social_Media_Policy.pdf
      http://blog.ogilvypr.com/2010/02/empowering-communicators-via-a-social-media-policy/
    • Lab Time
      Looking at Corporate Social Media Policies posted online.
      Sharing finds on the Facebook Group