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Social Media What's it Good For? 1 Good Reason Presented by Chris Kieff Twitter:  www.Twitter.com/ckieff   Facebook:  www....
What is Social Media? <ul><li>Any online technology or practice that people use to share  </li></ul><ul><li>Content </li><...
Why Do You Care about SM? <ul><li>Eyeballs   </li></ul><ul><li>Access </li></ul><ul><li>Results </li></ul>Gary Shenk @gary...
How do you do SM Effectively? <ul><li>Get in it for the long run. </li></ul><ul><li>Build relationships over time. </li></...
Which Social Networks? <ul><li>Facebook 200mm </li></ul><ul><ul><li>Good for your old friends and friends of friends. </li...
Reaching out to Influencers via SM <ul><li>Identify influencers – Google, Technorati, AllTop </li></ul><ul><ul><li>A Liste...
Buzz Word Bingo <ul><li>Transparency </li></ul><ul><li>Authenticity </li></ul><ul><li>AstroTurf </li></ul><ul><li>Flogging...
Two Stories <ul><li>Horizon Realty, Chicago </li></ul><ul><li>Ford Ranger Fan Club </li></ul>
Conclusion <ul><li>SM is good for listening to the general mood of your target audience </li></ul><ul><li>SM is good for e...
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Social Media Whats It Good For?

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A very brief social media 101 overview I use with PR Agencies for a Lunch & Learn format. This presentation typically takes about 1 hour with questions from the audience.
Please contact me if you are interested in scheduling a Lunch & Learn for your group.

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Transcript of "Social Media Whats It Good For?"

  1. 1. Social Media What's it Good For? 1 Good Reason Presented by Chris Kieff Twitter: www.Twitter.com/ckieff Facebook: www.Facebook.com/ckieff LinkedIn: www.linkedin.com/in/chriskieff Email: [email_address] Voice: 201-519-0391
  2. 2. What is Social Media? <ul><li>Any online technology or practice that people use to share </li></ul><ul><li>Content </li></ul><ul><li>Opinions </li></ul><ul><li>Reviews </li></ul><ul><li>Insights </li></ul><ul><li>Experiences </li></ul><ul><li>Perspectives </li></ul><ul><li>Media </li></ul><ul><li>Image: The Conversation Prism by Brian Solis </li></ul>
  3. 3. Why Do You Care about SM? <ul><li>Eyeballs </li></ul><ul><li>Access </li></ul><ul><li>Results </li></ul>Gary Shenk @garyrshenk (Corbis) Matt Blumberg @mattblumberg (Return Path) Gaël SOLIGNAC ERLONG @SOLIGNAC_ERLONG (fullsix) 24%
  4. 4. How do you do SM Effectively? <ul><li>Get in it for the long run. </li></ul><ul><li>Build relationships over time. </li></ul><ul><li>Put it in the bank for when you need it. </li></ul><ul><li>Put a human face on it. </li></ul><ul><li>Spend time where you find the ROI. </li></ul><ul><li>90% - 9% - 1% </li></ul>
  5. 5. Which Social Networks? <ul><li>Facebook 200mm </li></ul><ul><ul><li>Good for your old friends and friends of friends. </li></ul></ul><ul><li>MySpace 110mm </li></ul><ul><ul><li>For celebrities, artists and personalities </li></ul></ul><ul><li>LinkedIn 35mm </li></ul><ul><ul><li>Excellent for business connections research on companies and Q&A </li></ul></ul><ul><li>Twitter 20mm </li></ul><ul><ul><li>For the people you don't know yet and for staying on top of what influencers are saying. </li></ul></ul>
  6. 6. Reaching out to Influencers via SM <ul><li>Identify influencers – Google, Technorati, AllTop </li></ul><ul><ul><li>A Listers get ideas from B Listers. </li></ul></ul><ul><li>Stalk them: </li></ul><ul><ul><li>Follow on Twitter, friend on Facebook & MySpace, link to on LinkedIn- Go where they are. </li></ul></ul><ul><ul><ul><li>Not all at once, over a week or two </li></ul></ul></ul><ul><ul><li>Look for pitching instructions! Don't follow them </li></ul></ul><ul><li>Suck up to them: </li></ul><ul><ul><li>Read their blogs/articles and post comments </li></ul></ul><ul><ul><li>Recommend their articles publicly (Twitter, LinkedIn...) </li></ul></ul><ul><ul><li>Repeat their messages on Services (RT) </li></ul></ul><ul><li>Schmooze them: </li></ul><ul><ul><li>Pitch your story with references to their earlier work </li></ul></ul>
  7. 7. Buzz Word Bingo <ul><li>Transparency </li></ul><ul><li>Authenticity </li></ul><ul><li>AstroTurf </li></ul><ul><li>Flogging </li></ul><ul><li>Engagement </li></ul>
  8. 8. Two Stories <ul><li>Horizon Realty, Chicago </li></ul><ul><li>Ford Ranger Fan Club </li></ul>
  9. 9. Conclusion <ul><li>SM is good for listening to the general mood of your target audience </li></ul><ul><li>SM is good for engaging with targeted influencers in your vertical. </li></ul><ul><li>SM is good for staying in touch: </li></ul><ul><ul><li>Chris Kieff </li></ul></ul><ul><ul><ul><li>Twitter: www.Twitter.com/ckieff </li></ul></ul></ul><ul><ul><ul><li>Facebook: www.Facebook.com/ckieff </li></ul></ul></ul><ul><ul><ul><li>LinkedIn: www.linkedin.com/in/chriskieff </li></ul></ul></ul><ul><ul><ul><li>Email: [email_address] </li></ul></ul></ul><ul><ul><ul><li>Voice: 201-519-0391 </li></ul></ul></ul>
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