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Social Media Whats It Good For?
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Social Media Whats It Good For?

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A very brief social media 101 overview I use with PR Agencies for a Lunch & Learn format. This presentation typically takes about 1 hour with questions from the audience. …

A very brief social media 101 overview I use with PR Agencies for a Lunch & Learn format. This presentation typically takes about 1 hour with questions from the audience.
Please contact me if you are interested in scheduling a Lunch & Learn for your group.

Published in: Business

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  • 1. Social Media What's it Good For? 1 Good Reason Presented by Chris Kieff Twitter: www.Twitter.com/ckieff Facebook: www.Facebook.com/ckieff LinkedIn: www.linkedin.com/in/chriskieff Email: [email_address] Voice: 201-519-0391
  • 2. What is Social Media?
    • Any online technology or practice that people use to share
    • Content
    • Opinions
    • Reviews
    • Insights
    • Experiences
    • Perspectives
    • Media
    • Image: The Conversation Prism by Brian Solis
  • 3. Why Do You Care about SM?
    • Eyeballs
    • Access
    • Results
    Gary Shenk @garyrshenk (Corbis) Matt Blumberg @mattblumberg (Return Path) Gaël SOLIGNAC ERLONG @SOLIGNAC_ERLONG (fullsix) 24%
  • 4. How do you do SM Effectively?
    • Get in it for the long run.
    • Build relationships over time.
    • Put it in the bank for when you need it.
    • Put a human face on it.
    • Spend time where you find the ROI.
    • 90% - 9% - 1%
  • 5. Which Social Networks?
    • Facebook 200mm
      • Good for your old friends and friends of friends.
    • MySpace 110mm
      • For celebrities, artists and personalities
    • LinkedIn 35mm
      • Excellent for business connections research on companies and Q&A
    • Twitter 20mm
      • For the people you don't know yet and for staying on top of what influencers are saying.
  • 6. Reaching out to Influencers via SM
    • Identify influencers – Google, Technorati, AllTop
      • A Listers get ideas from B Listers.
    • Stalk them:
      • Follow on Twitter, friend on Facebook & MySpace, link to on LinkedIn- Go where they are.
        • Not all at once, over a week or two
      • Look for pitching instructions! Don't follow them
    • Suck up to them:
      • Read their blogs/articles and post comments
      • Recommend their articles publicly (Twitter, LinkedIn...)
      • Repeat their messages on Services (RT)
    • Schmooze them:
      • Pitch your story with references to their earlier work
  • 7. Buzz Word Bingo
    • Transparency
    • Authenticity
    • AstroTurf
    • Flogging
    • Engagement
  • 8. Two Stories
    • Horizon Realty, Chicago
    • Ford Ranger Fan Club
  • 9. Conclusion
    • SM is good for listening to the general mood of your target audience
    • SM is good for engaging with targeted influencers in your vertical.
    • SM is good for staying in touch:
      • Chris Kieff
        • Twitter: www.Twitter.com/ckieff
        • Facebook: www.Facebook.com/ckieff
        • LinkedIn: www.linkedin.com/in/chriskieff
        • Email: [email_address]
        • Voice: 201-519-0391