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Social Media Whats It Good For?
 

Social Media Whats It Good For?

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A very brief social media 101 overview I use with PR Agencies for a Lunch & Learn format. This presentation typically takes about 1 hour with questions from the audience....

A very brief social media 101 overview I use with PR Agencies for a Lunch & Learn format. This presentation typically takes about 1 hour with questions from the audience.
Please contact me if you are interested in scheduling a Lunch & Learn for your group.

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    Social Media Whats It Good For? Social Media Whats It Good For? Presentation Transcript

    • Social Media What's it Good For? 1 Good Reason Presented by Chris Kieff Twitter: www.Twitter.com/ckieff Facebook: www.Facebook.com/ckieff LinkedIn: www.linkedin.com/in/chriskieff Email: [email_address] Voice: 201-519-0391
    • What is Social Media?
      • Any online technology or practice that people use to share
      • Content
      • Opinions
      • Reviews
      • Insights
      • Experiences
      • Perspectives
      • Media
      • Image: The Conversation Prism by Brian Solis
    • Why Do You Care about SM?
      • Eyeballs
      • Access
      • Results
      Gary Shenk @garyrshenk (Corbis) Matt Blumberg @mattblumberg (Return Path) Gaël SOLIGNAC ERLONG @SOLIGNAC_ERLONG (fullsix) 24%
    • How do you do SM Effectively?
      • Get in it for the long run.
      • Build relationships over time.
      • Put it in the bank for when you need it.
      • Put a human face on it.
      • Spend time where you find the ROI.
      • 90% - 9% - 1%
    • Which Social Networks?
      • Facebook 200mm
        • Good for your old friends and friends of friends.
      • MySpace 110mm
        • For celebrities, artists and personalities
      • LinkedIn 35mm
        • Excellent for business connections research on companies and Q&A
      • Twitter 20mm
        • For the people you don't know yet and for staying on top of what influencers are saying.
    • Reaching out to Influencers via SM
      • Identify influencers – Google, Technorati, AllTop
        • A Listers get ideas from B Listers.
      • Stalk them:
        • Follow on Twitter, friend on Facebook & MySpace, link to on LinkedIn- Go where they are.
          • Not all at once, over a week or two
        • Look for pitching instructions! Don't follow them
      • Suck up to them:
        • Read their blogs/articles and post comments
        • Recommend their articles publicly (Twitter, LinkedIn...)
        • Repeat their messages on Services (RT)
      • Schmooze them:
        • Pitch your story with references to their earlier work
    • Buzz Word Bingo
      • Transparency
      • Authenticity
      • AstroTurf
      • Flogging
      • Engagement
    • Two Stories
      • Horizon Realty, Chicago
      • Ford Ranger Fan Club
    • Conclusion
      • SM is good for listening to the general mood of your target audience
      • SM is good for engaging with targeted influencers in your vertical.
      • SM is good for staying in touch:
        • Chris Kieff
          • Twitter: www.Twitter.com/ckieff
          • Facebook: www.Facebook.com/ckieff
          • LinkedIn: www.linkedin.com/in/chriskieff
          • Email: [email_address]
          • Voice: 201-519-0391