Social Media What's it Good For? 1 Good Reason Presented by Chris Kieff Twitter: www.Twitter.com/ckieff Facebook: www.Facebook.com/ckieff LinkedIn: www.linkedin.com/in/chriskieff Email: [email_address] Voice: 201-519-0391

What is Social Media? Any online technology or practice that people use to share Content Opinions Reviews Insights Experiences Perspectives Media Image: The Conversation Prism by Brian Solis

Any online technology or practice that people use to share

Content

Opinions

Reviews

Insights

Experiences

Perspectives

Media

Image: The Conversation Prism by Brian Solis

Why Do You Care about SM? Eyeballs Access Results Gary Shenk @garyrshenk (Corbis) Matt Blumberg @mattblumberg (Return Path) Gaël SOLIGNAC ERLONG @SOLIGNAC_ERLONG (fullsix) 24%

Eyeballs

Access

Results

How do you do SM Effectively? Get in it for the long run. Build relationships over time. Put it in the bank for when you need it. Put a human face on it. Spend time where you find the ROI. 90% - 9% - 1%

Get in it for the long run.

Build relationships over time.

Put it in the bank for when you need it.

Put a human face on it.

Spend time where you find the ROI.

90% - 9% - 1%

Which Social Networks? Facebook 200mm Good for your old friends and friends of friends. MySpace 110mm For celebrities, artists and personalities LinkedIn 35mm Excellent for business connections research on companies and Q&A Twitter 20mm For the people you don't know yet and for staying on top of what influencers are saying.

Facebook 200mm

Good for your old friends and friends of friends.

MySpace 110mm

For celebrities, artists and personalities

LinkedIn 35mm

Excellent for business connections research on companies and Q&A

Twitter 20mm

For the people you don't know yet and for staying on top of what influencers are saying.

Reaching out to Influencers via SM Identify influencers – Google, Technorati, AllTop A Listers get ideas from B Listers. Stalk them: Follow on Twitter, friend on Facebook & MySpace, link to on LinkedIn- Go where they are. Not all at once, over a week or two Look for pitching instructions! Don't follow them Suck up to them: Read their blogs/articles and post comments Recommend their articles publicly (Twitter, LinkedIn...) Repeat their messages on Services (RT) Schmooze them: Pitch your story with references to their earlier work

Identify influencers – Google, Technorati, AllTop

A Listers get ideas from B Listers.

Stalk them:

Follow on Twitter, friend on Facebook & MySpace, link to on LinkedIn- Go where they are.

Not all at once, over a week or two

Look for pitching instructions! Don't follow them

Suck up to them:

Read their blogs/articles and post comments

Recommend their articles publicly (Twitter, LinkedIn...)

Repeat their messages on Services (RT)

Schmooze them:

Pitch your story with references to their earlier work

Buzz Word Bingo Transparency Authenticity AstroTurf Flogging Engagement

Transparency

Authenticity

AstroTurf

Flogging

Engagement

Two Stories Horizon Realty, Chicago Ford Ranger Fan Club

Horizon Realty, Chicago

Ford Ranger Fan Club

Conclusion SM is good for listening to the general mood of your target audience SM is good for engaging with targeted influencers in your vertical. SM is good for staying in touch: Chris Kieff Twitter: www.Twitter.com/ckieff Facebook: www.Facebook.com/ckieff LinkedIn: www.linkedin.com/in/chriskieff Email: [email_address] Voice: 201-519-0391

SM is good for listening to the general mood of your target audience

SM is good for engaging with targeted influencers in your vertical.

SM is good for staying in touch:

Chris Kieff

Twitter: www.Twitter.com/ckieff

Facebook: www.Facebook.com/ckieff

LinkedIn: www.linkedin.com/in/chriskieff

Email: [email_address]

Voice: 201-519-0391