Intro To Social Media for Business Day 3
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Intro To Social Media for Business Day 3

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Social media for business class day 3. Explores Twitter, LinkedIn and YouTube in depth. New and updated for September 2011

Social media for business class day 3. Explores Twitter, LinkedIn and YouTube in depth. New and updated for September 2011

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Intro To Social Media for Business Day 3 Intro To Social Media for Business Day 3 Presentation Transcript

  • By Chris Kieff
    @ckieff
    Intro to Social Media Day 3
  • Agenda
    In depth social media platform review:
    Twitter
    YouTube
    LinkedIn
    Blogging
    2
  • Twitter in Depth
    Terminology
    Best Practices
    Accounts
    Lists
    HashTags
    Link Shorteners
    Tools
  • Twitter Terminology
    @ckieff
    Following/Follower= asynchronous
    Tweet = post
    @UserName (Handle) = account
    DM or Direct Message = private message
    RT or ReTweet = like
    #HashTag = search term
    Trending Topics = ET tonight
    Tweetup = meetup arranged on Twitter
    Bit.ly/aii8sdf = shortened URL
    Get a Bit.ly account they’re free and provide stats
  • Twitter Best Practices
    7-10 Tweets per day
    50% promotional/ 50% informational
    Follow back (real accounts not spammers)
    Show your personality
    Dialog- not monologue
    Retweet often
    Give Credit
    Support Other Brands
    Run Contests and Promotions
    You don’t have to always be on topic
  • Twitter Accounts
    Create special purpose accounts as needed
    Create accounts for promotions (broadcast only)
    Create placeholder accounts for any names you may use in the future
    Create accounts for major customer facing departments
    2000 Following limit, 90% rule above that
    Most Follow 30-50 with similar Followers
  • Twitter Lists
    Public or Private
    Track friends, competitors, industry, influencers, with private lists
    Recommend great tweeters, good sources, funny, insightful, helpful or interesting accounts with public lists
    Good indicator of influence- more lists=better
    Follow people without them knowing you’re following them
    Create automatic lists- www.Listorious.com
  • Twitter #HashTags
    #HashTags mark keywords or topics in a tweet so others can easily find it via searching.
    Twitter will automatically search on a #hashtag if clicked.
    Often used for conferences and gatherings
    #Hashtags make TweetChats happen
  • Link Shorteners
    Because of Twitters 140 character limit long URL’s need to be shortened.
    Bit.ly (TweetDeck)
    Goo.gl (Feedburner)
    Ow.ly (HootSuite)
    Bit.ly offers free account with tracking
    Hootsuite requires paid account ($6/mo.) for tracking over 30 days.
  • Twitter Tools
    www.onefourty.com
    http://oneforty.com/pages/twitterverse
    TweetDeck.com (twitter)
    HootSuite.com
    Twellow.com
    TweetChat.com
    WhatTheHashtag.com
  • Twitter Review
    Influencers, press, media, competitors
    You don’t have approve Followers
    You don’t have to Follow Back
    Requires more updates and activity
    Big potential for reaching influencers
    Some tricks, vernacular, but friendly
  • LinkedIn In Depth
    Capabilities
    Searches
    Groups
    Best Practices
  • LinkedIn Capabilities
    Download email list (unique)
    Search for former employees
    Determine how many employees
    Locate many employees
    Limited communications (Paid is unlimited)
    Can be updated from Hootsuite/TweetDeck, etc.
    500 Connections is the magic number
  • LinkedInSearches
    Companies
    People
    Positions/Titles
    Schools
    New hires
    Promotions
  • LinkedIn Groups
    Groups are where all of the action is
    Formal associations – trade, industry, professional
    Informative – similar products, publications, blogs, news sites
    Post your articles, blogs and links in groups
    Be active, ask and answer questions
    No tools for posting to groups (except multiclippers like M8 Free Clipboard)
    Limited to 50 groups per account
  • LinkedInBest Practices
    Create a business listing for your company
    Link your blogs and sites
    Look at other profiles for leads on how to improve yours
    C-Level executives should have profiles
    Stay active in groups, start one if none exists
    Answer questions
    Inmaps.linkedinlabs.com
    1 Good Reason 2011 LinkedIn Guide for Business
    http://www.1goodreason.com/blog/wp-content/uploads/2010/12/1-Good-Reasons-LinkedIn-Guide-20111.pdf
  • LinkedIn Maps
    Clickable zoomable network map from LinkedIn
    http://inmaps.linkedinlabs.com
  • LinkedIn Review
    Most powerful for white collar business, especially B2B
    Great research tool to find leads
    Become active in groups, participate, respond, engage
    Build out your profile &your company’s profile
  • YouTube In Depth
    Channels
    Videos
    Best Practices
  • YouTube Channels
    Collections of your videos
    Encourages additional viewing by visitors
    Vanity URL’s available www.YouTube.com/1GoodReason/
    Logos, colors- major customers can get more customization
    Invite subscribers- and track them
    Respond to comments
    Add to your Facebook page
    Track Insights
  • YouTube Videos
    Short is best 2-3 minutes
    People not things- do interviews
    Use a mic whenever possible
    Add titles and credits (with keywords), brand name, and URL
    Always post a description with keywords
    Promote your video on other social sites
    Always post your videos to many places (TubeMogul.com)
    You have 27 characters before …
    Fill in the Tags
    Use a URL first and it’s clickable
  • Video Best Practices
    Use a posting service like TubeMogul.com to post to many different sites, Google, Vimeo, Viddler, Yahoo, etc…
    Release the video to Creative Commons so others can post it too, don’t restrict it
    Don’t be insulted if they use it wrong, it’s still exposure
    Use a Tripod and a Mic (Kodak Zi-8) whenever possible
    YouTube has a keyword suggestion tool
    Complete the location info too
    Encourage people to rate the video, higher ratings mean more viewers
  • Lab Time
    Looking at Twitter, LinkedIn, YouTube
    Sharing your finds on the Facebook Group