Intro To Social Media for Business Day 3
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Intro To Social Media for Business Day 3



Social media for business class day 3. Explores Twitter, LinkedIn and YouTube in depth. New and updated for September 2011

Social media for business class day 3. Explores Twitter, LinkedIn and YouTube in depth. New and updated for September 2011



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    Intro To Social Media for Business Day 3 Intro To Social Media for Business Day 3 Presentation Transcript

    • By Chris Kieff
      Intro to Social Media Day 3
    • Agenda
      In depth social media platform review:
    • Twitter in Depth
      Best Practices
      Link Shorteners
    • Twitter Terminology
      Following/Follower= asynchronous
      Tweet = post
      @UserName (Handle) = account
      DM or Direct Message = private message
      RT or ReTweet = like
      #HashTag = search term
      Trending Topics = ET tonight
      Tweetup = meetup arranged on Twitter = shortened URL
      Get a account they’re free and provide stats
    • Twitter Best Practices
      7-10 Tweets per day
      50% promotional/ 50% informational
      Follow back (real accounts not spammers)
      Show your personality
      Dialog- not monologue
      Retweet often
      Give Credit
      Support Other Brands
      Run Contests and Promotions
      You don’t have to always be on topic
    • Twitter Accounts
      Create special purpose accounts as needed
      Create accounts for promotions (broadcast only)
      Create placeholder accounts for any names you may use in the future
      Create accounts for major customer facing departments
      2000 Following limit, 90% rule above that
      Most Follow 30-50 with similar Followers
    • Twitter Lists
      Public or Private
      Track friends, competitors, industry, influencers, with private lists
      Recommend great tweeters, good sources, funny, insightful, helpful or interesting accounts with public lists
      Good indicator of influence- more lists=better
      Follow people without them knowing you’re following them
      Create automatic lists-
    • Twitter #HashTags
      #HashTags mark keywords or topics in a tweet so others can easily find it via searching.
      Twitter will automatically search on a #hashtag if clicked.
      Often used for conferences and gatherings
      #Hashtags make TweetChats happen
    • Link Shorteners
      Because of Twitters 140 character limit long URL’s need to be shortened. (TweetDeck) (Feedburner) (HootSuite) offers free account with tracking
      Hootsuite requires paid account ($6/mo.) for tracking over 30 days.
    • Twitter Tools (twitter)
    • Twitter Review
      Influencers, press, media, competitors
      You don’t have approve Followers
      You don’t have to Follow Back
      Requires more updates and activity
      Big potential for reaching influencers
      Some tricks, vernacular, but friendly
    • LinkedIn In Depth
      Best Practices
    • LinkedIn Capabilities
      Download email list (unique)
      Search for former employees
      Determine how many employees
      Locate many employees
      Limited communications (Paid is unlimited)
      Can be updated from Hootsuite/TweetDeck, etc.
      500 Connections is the magic number
    • LinkedInSearches
      New hires
    • LinkedIn Groups
      Groups are where all of the action is
      Formal associations – trade, industry, professional
      Informative – similar products, publications, blogs, news sites
      Post your articles, blogs and links in groups
      Be active, ask and answer questions
      No tools for posting to groups (except multiclippers like M8 Free Clipboard)
      Limited to 50 groups per account
    • LinkedInBest Practices
      Create a business listing for your company
      Link your blogs and sites
      Look at other profiles for leads on how to improve yours
      C-Level executives should have profiles
      Stay active in groups, start one if none exists
      Answer questions
      1 Good Reason 2011 LinkedIn Guide for Business
    • LinkedIn Maps
      Clickable zoomable network map from LinkedIn
    • LinkedIn Review
      Most powerful for white collar business, especially B2B
      Great research tool to find leads
      Become active in groups, participate, respond, engage
      Build out your profile &your company’s profile
    • YouTube In Depth
      Best Practices
    • YouTube Channels
      Collections of your videos
      Encourages additional viewing by visitors
      Vanity URL’s available
      Logos, colors- major customers can get more customization
      Invite subscribers- and track them
      Respond to comments
      Add to your Facebook page
      Track Insights
    • YouTube Videos
      Short is best 2-3 minutes
      People not things- do interviews
      Use a mic whenever possible
      Add titles and credits (with keywords), brand name, and URL
      Always post a description with keywords
      Promote your video on other social sites
      Always post your videos to many places (
      You have 27 characters before …
      Fill in the Tags
      Use a URL first and it’s clickable
    • Video Best Practices
      Use a posting service like to post to many different sites, Google, Vimeo, Viddler, Yahoo, etc…
      Release the video to Creative Commons so others can post it too, don’t restrict it
      Don’t be insulted if they use it wrong, it’s still exposure
      Use a Tripod and a Mic (Kodak Zi-8) whenever possible
      YouTube has a keyword suggestion tool
      Complete the location info too
      Encourage people to rate the video, higher ratings mean more viewers
    • Lab Time
      Looking at Twitter, LinkedIn, YouTube
      Sharing your finds on the Facebook Group