Implementing social media in business 5 blogging

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Implementing Blogging class for BCC

Implementing Blogging class for BCC

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  • 1. By Chris Kieff
    @ckieff
    Implementing Social Media In BusinessDay 3 LinkedIn
  • 2. CourseAgenda
    Mar 1 Management Tools
    Mar 3 Facebook Pages
    Mar 8 Twitter Accounts
    Mar 10 YouTube Channels
    Mar 15 LinkedIn for Business
    Mar 17 Blogging for Business
  • 3. Class Agenda
    Overview
    Platforms
    Tools
    Best Practices
    Strategies
    Tactics
    Lab
  • 4. Overview
    Web log = blog
    156MM Blogs (Feb 2011)
    2009 - President Obama allowed 1st Question at 1St press conference to come from a blogger. Previously they were not recognized.
    2010- Associated Press recognizes blogs as a “recognized source”
    Types:
    Personal
    Business
    Genre
    Media type- Vlog, Podcast, linkblog, photoblog, sketchblog, tumbleblog, moblog
    Blog Search Engines - Technorati, Bloglines, BlogScope
    Communities – MyBlogLog, Blogster, BlogCatalog
    60% of all blogs have not been updated in the last 3 months
  • 5. Most Popular Blogs
    5. TodayLink.ir
    4. TechCrunch.com
    3. BoingBoing.net
    2. Gizmodo.com
    1. Engadget.com
    http://2010.bloggi.es/
  • 6. Blogging SWOT
    Strengths-
    Great for SEO
    Allows you to become a thought leader
    Greater communications
    Interactive
    Multiple authors
    Weaknesses-
    Abandoned Blogs
    Trolls and complaints
    Provides competitors info
    Exposes your advocates
    Creates Celebrity
    Opportunities-
    Promotes company, products/services & people
    Longer more frequent in depth communications
    Detailed examination of topic
    SEO, Social Media
    Threats-
    Spam
    Content theft
    Software changes
  • 7. Strategies
    3-5 Posts per week (1 per week to start)
    Track the ninjas (in your field)
    Integrated with your website
    Simple Design (reduce distractions)
    EDITORIAL CALENDAR!!!!
    Multiple authors
    Multimedia (video, pictures, sound)
    Post to Twitter, Facebook LinkedIn
  • 8. Tactics
    Offer Email option
    Write ahead and schedule
    Guest bloggers
    Link to other blogs (influencers)
    Get controversial
    50% of time on Headline
    Comment on other blogs
    Get links from everywhere
    List on services, Technorati, MyBlogLog, etc.
  • 9. Platforms
    www.Wordpress.com
    Best integrated blog platform
    Most Plug-ins, apps and themes
    Most support
    www.Wordpress.org
    Hosted for non integrated
    www.Tumblr.com
    Excellent for multimedia short form
    Pictures, video, music
    www.Posterous.com
    Easy to use with email
    www.Blogger.com Google’s platform (hobbyist)
  • 10. Tools
    Plug-ins for WordPress
    All in one SEO Pack
    fbLikeButton
    Google Analytics for Wordpress
    Share This (Links to services)
    Wordpress Popular Posts
    Wptouch- mobile version of blog
    Yet Another Related Posts Plugin
  • 11. Best Practices
    Write your blog
    Write
    Write
    Write
    Write
    Write
    Write
  • 12. Best Blogging Practices
    Think like a publisher
    Focus on keywords (not your brand)
    Ask your readers what they want
    Engage from the start
    Be casual- go off topic
    Say what you think
    Link to other blogs often, no more often
    Read other blogs and comment
    Be current
    It doesn’t have to be perfect
    Use guest bloggers/authors & be one
  • 13. Blogging Lab
    Create a Practice Blog
    www.Posterous.com
    Set up
    Send in a post via email
    Post a picture from Flickr (CC)
    Link to YouTube Video
    Embed the blog on Facebook