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By Chris Kieff @ckieff Implementing Social Media In BusinessDay 3 LinkedIn
CourseAgenda Mar 1 Management Tools Mar 3 Facebook Pages Mar 8 Twitter Accounts Mar 10 YouTube Channels Mar 15 LinkedIn for Business Mar 17 Blogging for Business
Class Agenda Overview Platforms Tools Best Practices Strategies Tactics Lab
Overview Web log = blog 156MM Blogs (Feb 2011) 2009 - President Obama allowed 1st Question at 1St press conference to come from a blogger. Previously they were not recognized. 2010- Associated Press recognizes blogs as a “recognized source” Types: Personal Business Genre Media type- Vlog, Podcast, linkblog, photoblog, sketchblog, tumbleblog, moblog Blog Search Engines - Technorati, Bloglines, BlogScope Communities – MyBlogLog, Blogster, BlogCatalog 60% of all blogs have not been updated in the last 3 months
Most Popular Blogs 5. TodayLink.ir 4. TechCrunch.com 3. BoingBoing.net 2. Gizmodo.com 1. Engadget.com http://2010.bloggi.es/
Blogging SWOT Strengths- Great for SEO Allows you to become a thought leader Greater communications Interactive Multiple authors Weaknesses- Abandoned Blogs Trolls and complaints Provides competitors info Exposes your advocates Creates Celebrity Opportunities- Promotes company, products/services & people Longer more frequent in depth communications Detailed examination of topic SEO, Social Media Threats- Spam Content theft Software changes
Strategies 3-5 Posts per week (1 per week to start) Track the ninjas (in your field) Integrated with your website Simple Design (reduce distractions) EDITORIAL CALENDAR!!!! Multiple authors Multimedia (video, pictures, sound) Post to Twitter, Facebook LinkedIn
Tactics Offer Email option Write ahead and schedule Guest bloggers Link to other blogs (influencers) Get controversial 50% of time on Headline Comment on other blogs Get links from everywhere List on services, Technorati, MyBlogLog, etc.
Platforms www.Wordpress.com Best integrated blog platform Most Plug-ins, apps and themes Most support www.Wordpress.org Hosted for non integrated www.Tumblr.com Excellent for multimedia short form Pictures, video, music www.Posterous.com Easy to use with email www.Blogger.com Google’s platform (hobbyist)
Tools Plug-ins for WordPress All in one SEO Pack fbLikeButton Google Analytics for Wordpress Share This (Links to services) Wordpress Popular Posts Wptouch- mobile version of blog Yet Another Related Posts Plugin
Best Practices Write your blog Write Write Write Write Write Write
Best Blogging Practices Think like a publisher Focus on keywords (not your brand) Ask your readers what they want Engage from the start Be casual- go off topic Say what you think Link to other blogs often, no more often Read other blogs and comment Be current It doesn’t have to be perfect Use guest bloggers/authors & be one
Blogging Lab Create a Practice Blog www.Posterous.com Set up Send in a post via email Post a picture from Flickr (CC) Link to YouTube Video Embed the blog on Facebook