Implementing social media in business 5 blogging


Published on

Implementing Blogging class for BCC

Published in: Education, Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Implementing social media in business 5 blogging

  1. 1. By Chris Kieff<br />@ckieff<br />Implementing Social Media In BusinessDay 3 LinkedIn<br />
  2. 2. CourseAgenda<br />Mar 1 Management Tools<br />Mar 3 Facebook Pages<br />Mar 8 Twitter Accounts<br />Mar 10 YouTube Channels<br />Mar 15 LinkedIn for Business<br />Mar 17 Blogging for Business<br />
  3. 3. Class Agenda<br />Overview<br />Platforms<br />Tools<br />Best Practices<br />Strategies<br />Tactics<br />Lab<br />
  4. 4. Overview<br />Web log = blog<br />156MM Blogs (Feb 2011)<br />2009 - President Obama allowed 1st Question at 1St press conference to come from a blogger. Previously they were not recognized.<br />2010- Associated Press recognizes blogs as a “recognized source”<br />Types:<br />Personal<br />Business<br />Genre<br />Media type- Vlog, Podcast, linkblog, photoblog, sketchblog, tumbleblog, moblog<br />Blog Search Engines - Technorati, Bloglines, BlogScope<br />Communities – MyBlogLog, Blogster, BlogCatalog<br />60% of all blogs have not been updated in the last 3 months<br />
  5. 5. Most Popular Blogs<br />5.<br />4. <br />3. <br />2.<br />1.<br /><br />
  6. 6. Blogging SWOT<br />Strengths- <br />Great for SEO<br />Allows you to become a thought leader<br />Greater communications<br />Interactive<br />Multiple authors<br />Weaknesses- <br />Abandoned Blogs<br />Trolls and complaints <br />Provides competitors info<br />Exposes your advocates<br />Creates Celebrity<br />Opportunities- <br />Promotes company, products/services & people<br />Longer more frequent in depth communications<br />Detailed examination of topic<br />SEO, Social Media<br />Threats- <br />Spam<br />Content theft<br />Software changes<br />
  7. 7. Strategies<br />3-5 Posts per week (1 per week to start)<br />Track the ninjas (in your field)<br />Integrated with your website<br />Simple Design (reduce distractions)<br />EDITORIAL CALENDAR!!!!<br />Multiple authors<br />Multimedia (video, pictures, sound)<br />Post to Twitter, Facebook LinkedIn<br />
  8. 8. Tactics<br />Offer Email option<br />Write ahead and schedule<br />Guest bloggers<br />Link to other blogs (influencers)<br />Get controversial<br /> 50% of time on Headline<br />Comment on other blogs<br />Get links from everywhere<br />List on services, Technorati, MyBlogLog, etc.<br />
  9. 9. Platforms<br /><br />Best integrated blog platform<br />Most Plug-ins, apps and themes<br />Most support<br /><br />Hosted for non integrated<br /><br />Excellent for multimedia short form<br />Pictures, video, music<br /><br />Easy to use with email<br /> Google’s platform (hobbyist)<br />
  10. 10. Tools<br />Plug-ins for WordPress<br />All in one SEO Pack<br />fbLikeButton<br />Google Analytics for Wordpress<br />Share This (Links to services)<br />Wordpress Popular Posts<br />Wptouch- mobile version of blog<br />Yet Another Related Posts Plugin<br />
  11. 11. Best Practices<br />Write your blog<br />Write<br />Write<br />Write<br />Write<br />Write<br />Write<br />
  12. 12. Best Blogging Practices<br />Think like a publisher<br />Focus on keywords (not your brand)<br />Ask your readers what they want<br />Engage from the start<br />Be casual- go off topic<br />Say what you think<br />Link to other blogs often, no more often<br />Read other blogs and comment<br />Be current<br />It doesn’t have to be perfect<br />Use guest bloggers/authors & be one<br />
  13. 13. Blogging Lab<br />Create a Practice Blog<br /><br />Set up<br />Send in a post via email<br />Post a picture from Flickr (CC)<br />Link to YouTube Video<br />Embed the blog on Facebook<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.