Implementing social media in business 5 blogging
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Implementing social media in business 5 blogging

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Implementing Blogging class for BCC

Implementing Blogging class for BCC

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    Implementing social media in business 5 blogging Implementing social media in business 5 blogging Presentation Transcript

    • By Chris Kieff
      @ckieff
      Implementing Social Media In BusinessDay 3 LinkedIn
    • CourseAgenda
      Mar 1 Management Tools
      Mar 3 Facebook Pages
      Mar 8 Twitter Accounts
      Mar 10 YouTube Channels
      Mar 15 LinkedIn for Business
      Mar 17 Blogging for Business
    • Class Agenda
      Overview
      Platforms
      Tools
      Best Practices
      Strategies
      Tactics
      Lab
    • Overview
      Web log = blog
      156MM Blogs (Feb 2011)
      2009 - President Obama allowed 1st Question at 1St press conference to come from a blogger. Previously they were not recognized.
      2010- Associated Press recognizes blogs as a “recognized source”
      Types:
      Personal
      Business
      Genre
      Media type- Vlog, Podcast, linkblog, photoblog, sketchblog, tumbleblog, moblog
      Blog Search Engines - Technorati, Bloglines, BlogScope
      Communities – MyBlogLog, Blogster, BlogCatalog
      60% of all blogs have not been updated in the last 3 months
    • Most Popular Blogs
      5. TodayLink.ir
      4. TechCrunch.com
      3. BoingBoing.net
      2. Gizmodo.com
      1. Engadget.com
      http://2010.bloggi.es/
    • Blogging SWOT
      Strengths-
      Great for SEO
      Allows you to become a thought leader
      Greater communications
      Interactive
      Multiple authors
      Weaknesses-
      Abandoned Blogs
      Trolls and complaints
      Provides competitors info
      Exposes your advocates
      Creates Celebrity
      Opportunities-
      Promotes company, products/services & people
      Longer more frequent in depth communications
      Detailed examination of topic
      SEO, Social Media
      Threats-
      Spam
      Content theft
      Software changes
    • Strategies
      3-5 Posts per week (1 per week to start)
      Track the ninjas (in your field)
      Integrated with your website
      Simple Design (reduce distractions)
      EDITORIAL CALENDAR!!!!
      Multiple authors
      Multimedia (video, pictures, sound)
      Post to Twitter, Facebook LinkedIn
    • Tactics
      Offer Email option
      Write ahead and schedule
      Guest bloggers
      Link to other blogs (influencers)
      Get controversial
      50% of time on Headline
      Comment on other blogs
      Get links from everywhere
      List on services, Technorati, MyBlogLog, etc.
    • Platforms
      www.Wordpress.com
      Best integrated blog platform
      Most Plug-ins, apps and themes
      Most support
      www.Wordpress.org
      Hosted for non integrated
      www.Tumblr.com
      Excellent for multimedia short form
      Pictures, video, music
      www.Posterous.com
      Easy to use with email
      www.Blogger.com Google’s platform (hobbyist)
    • Tools
      Plug-ins for WordPress
      All in one SEO Pack
      fbLikeButton
      Google Analytics for Wordpress
      Share This (Links to services)
      Wordpress Popular Posts
      Wptouch- mobile version of blog
      Yet Another Related Posts Plugin
    • Best Practices
      Write your blog
      Write
      Write
      Write
      Write
      Write
      Write
    • Best Blogging Practices
      Think like a publisher
      Focus on keywords (not your brand)
      Ask your readers what they want
      Engage from the start
      Be casual- go off topic
      Say what you think
      Link to other blogs often, no more often
      Read other blogs and comment
      Be current
      It doesn’t have to be perfect
      Use guest bloggers/authors & be one
    • Blogging Lab
      Create a Practice Blog
      www.Posterous.com
      Set up
      Send in a post via email
      Post a picture from Flickr (CC)
      Link to YouTube Video
      Embed the blog on Facebook