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Implementing social media for business class #4 LinkedIn for business

Implementing social media for business class #4 LinkedIn for business

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    Implementing social media in business 4 linked in Implementing social media in business 4 linked in Presentation Transcript

    • By Chris Kieff
      @ckieff
      Implementing Social Media In BusinessDay 3 LinkedIn
    • CourseAgenda
      Mar 1 Management Tools
      Mar 3 Facebook Pages
      Mar 8 Twitter Accounts
      Mar 10 YouTube Channels
      Mar 15 LinkedIn for Business
      Mar 17 Blogging for Business
    • LinkedIn Agenda
      Overview
      Profiles
      Company Listings
      Groups
      Questions
      Events
      Best Practices
      Setting Up Your Profile & Company Page
    • Overview
      90MM Users- 50% US (Up 50% from 60MM in 2010)
      200 Countries
      Robust growth- Filed for IPO w/$161MM revenue
      Revenue source= 41% Jobs, 32% Marketing, 27% Subscriptions
      Growth fueled by unemployment
      Strong job marketing features
    • LinkedIn SWOT
      Strengths-
      Largest Business Only Site
      Allows you to download a list of emails
      Robust company searches
      Recommendations
      Weaknesses-
      Low activity for many members
      Lots & lots of recruiters
      Poor C-suite connections
      Buggy
      Opportunities-
      Good active groups
      Q&A (weaker)
      Company pages
      Threats-
      Facebook’s Q&A
      Twitters reach
      Quora.com
      Google/Craig’s List
    • LinkedIn ProfilesBest Practices:
      Fill in your profile completely, education and employment history.
      Get a personal URL- Click Edit your profile and next to the URL click on the small “Edit” to change the URL.
      Ask for recommendations from others you have worked with. 5 Recommendations makes you much more attractive to anyone looking at your profile.
      Make recommendations for others, even when they are not looking for jobs, and without asking for recommendations in return.
      Add all of your URLs to your profile. You can add and name them anything you wish. Include your blog, your company, your Facebook Profile, Your Company Facebook Page, your Twitter page, and any other sites you wish.
      List all of the companies you’ve worked for, especially larger companies.
      Recommend one person every month.
    • ProfileBest Practices Cont’d
      Add applications to your Profile:
      Twitter- Do link to your Twitter profile. Do not duplicate your twitter feed in LinkedIn.
      Wordpress- Adds notices of your blog posts to your LinkedIn Feed.
      BlogLink- Shows blogs posted by your connections along with your own.
      Reading List by Amazon- You can indicate wish lists and currently reading books.
      Slideshare Presentations- You can post public presentations you’ve given.
      Events- You can list events you will be attending and create events for your business.
      My Travel- You can post where and when you will be traveling so your contacts can look for you when you are in their areas.
    • Improving your Profile
      Research the competition
      Search for your job title
      Look at who comes up on top
      Don’t log in (your results will not adjusted)
      Search job postings
      Look for duties and responsibilities that you cover to add to your profile
      Give and get recommendations (5)
      Add a button to your email signature
      Get active in groups and questions
    • LinkedIn Company Listings
      Understanding LinkedIn Business Listings:
      Everyone who lists the company as their employer will be tied to the company profile.
      All Former employees who list the company will be listed.
      All new hires and promotions will be listed.
      LinkedIn calculates median company: Age, Top Schools, Top Locations
      And companies where your employees worked before and after working with you.
      http://ow.ly/4dx3K
    • Company Listing Best Practices
      All executives should have a current account with a full listing (school & career positions)
      Careers Page: Keep Updated
      Products & Services- List your wares, searchable.
      Add Apps:
      Twitter- (Also employees can list Co’s Twitter too)
      Company Buzz- Tracks mentions of your company
      Slideshare- Allows presentations
      Blog Link- allows multiple employees to display the company blog via RSS
      Boxnet & Huddle Workspace allow collaboration
    • Joinup to 50 (coordinate to cover more)
      Look for active groups in your field
      Write a note when joining to ensure you get in quickly
      Connect with others via groups
      Raise your visibility
      Showcase your knowledge
      Ask & Answer Questions
      Join local groups that have meetings
      Startdiscussions so your icon is shown- make them worthwhile
      Don’t argue- this is a business environment not a social one
      Quit dead unproductive groups
      Get daily emails so you can respond quickly
      Start a Group
      LinkedIn Groups
    • Found under the “Answers Tab”
      Only way to get “Expertise”
      Power Tips:
      Create a blog post to answer the question
      Create a signature
      Write a blog post asking a question and post the question on LinkedIn
      Questions
    • Can be anything- F2F, Virtual, Open, Paid, VIP only…
      Become listed in your newsfeed to all your connections
      RSVPs expand viral spread
      Invite your network, or a portion that is applicable.
      Invite Groups
      Invite Influencers
      Send reminders to RSVPs
      Add lots of details
      Events
    • Best Practices
      Consider LinkedIn as a business social function and behave accordingly
      Post sparingly -1,2 times per day
      Never feed from FB/Twitter
      Use Hootsuite/Tweetdeck to post and follow updates
      Repeat, Like and Comment
    • Lab: Working LinkedIn
      Exercises:
      Find my boss (or a boss)
      Find someone who used to work at Ripple 6 and now works elsewhere
      Examine your competitors profiles
      Find company pages for your competitors
      What can you improve upon?
      Plan your company page