Implementing social media in business 3 twitter
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Implementing social media in business 3 twitter



Hands on getting started in Twitter course for Bergen Community College

Hands on getting started in Twitter course for Bergen Community College



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Implementing social media in business 3 twitter Implementing social media in business 3 twitter Presentation Transcript

  • By Chris Kieff
    Implementing Social Media In BusinessDay 3
  • CourseAgenda
    Mar 1 Management Tools
    Mar 3 Facebook Pages
    Mar 8 Twitter Accounts
    Mar 10 YouTube Channels
    Mar 15 LinkedIn for Business
    Mar 17 Blogging for Business
  • TwitterTwourseTweginda
    TwiningTwup Two Twitter
    View slide
  • View slide
  • Twitter History
    Ranked as the 10th Site worldwide for traffic
    29% of Twitter’s traffic is from USA
    Ranked #7 in the USA
  • What Can You Do With Twitter?
    Social Networking with Influencers
    Customer Relations
    Promotions and Sales
    Event Promotion & Activation
    Issue Advocacy
    Reputation Management
    Competitive Analysis
  • Twitter Business Strategy
    1. Include brand name. The name of the company should be included in at least your bio, and ideally your handle as well.
    2. Tweet transparently. Disclose whether the handle will be maintained by one individual or a team of people within the company.
    3. Use a real photo. Use a real photo as your followers will want to see that you’re a real person. Enlist a designer to jazz it up.
    4. Protect against brand jacking. Consider registering variations of your brand (i.e. Nike,Nikeshoes, etc) in an effort to protect against brand jacking.
    5. Create a Twitter schedule. Define the roles and responsibilities internally among your team members.
    6. Don’t protect updates. Unless you have a real business reason, a tendency to be insulting, or something to hide.
    7. Upload a custom background. Give your profile personality by uploading a custom background image (minimum: 1280×1024 pixels).
    From: Ogilvy PR Twitter 4 Business
  • Twitter Best Practices
    Build your following, reputation, and customer's trust with these simple practices:
    Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!
    Regularly monitor the comments about your company, brand, and products.
    Ask questions of your followers to glean valuable insights and show that you are listening.
    Respond to compliments and feedback in real time
    Tweet updates about special offers, discounts and time-sensitive deals.
    Demonstrate wider leadership and know-how.
    Reference articles and links about the bigger picture as it relates to your business.
    Champion your stakeholders.
    Retweet and reply publicly to great tweets posted by your followers and customers.
    Establish the right voice.
    Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community?
  • Best Practices (Cont.)
    For Content:
    Engaging, funny, entertaining, intelligent, informative, WIIFM, ROI
    Introduce your content (never share a naked link)
    Write to be shared (100-120 character max)
    Watch trending topics for terms you can use to increase exposure
    Engagement = Listening + Responding
    Thank RT’s and positive mentions of your brand
    ReTweet Posts from your followers and influencers
    From: Spur Interactive’s Blog
  • Twitter Tools
    Tweetdeck, Hootsuite, CoTweet
    Tweet Chats –
  • Getting Started
    Killer Gmail Trick:
  • Lab: Setting up a Twitter Account
    Sign up for Twitter
    Create Lists
    Setup up Hootsuite or Tweetdeck
    Send your first couple of tweets
    Follow 150 accounts