Twitter History<br />Ranked as the 10th Site worldwide for traffic<br />29% of Twitter’s traffic is from USA<br />Ranked #7 in the USA<br />http://ow.ly/48Qmt<br />
What Can You Do With Twitter?<br />Social Networking with Influencers<br />Customer Relations<br />Promotions and Sales<br />Event Promotion & Activation<br />Issue Advocacy <br />Reputation Management<br />Competitive Analysis<br />Listening<br />
Twitter Business Strategy<br />1. Include brand name. The name of the company should be included in at least your bio, and ideally your handle as well.<br />2. Tweet transparently. Disclose whether the handle will be maintained by one individual or a team of people within the company.<br />3. Use a real photo. Use a real photo as your followers will want to see that you’re a real person. Enlist a designer to jazz it up.<br />4. Protect against brand jacking. Consider registering variations of your brand (i.e. Nike,Nikeshoes, etc) in an effort to protect against brand jacking.<br />5. Create a Twitter schedule. Define the roles and responsibilities internally among your team members.<br />6. Don’t protect updates. Unless you have a real business reason, a tendency to be insulting, or something to hide.<br />7. Upload a custom background. Give your profile personality by uploading a custom background image (minimum: 1280×1024 pixels).<br />From: Ogilvy PR Twitter 4 Business <br />
Twitter Best Practices<br />Build your following, reputation, and customer's trust with these simple practices:<br />Share.<br />Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!<br />Listen.<br />Regularly monitor the comments about your company, brand, and products.<br />Ask.<br />Ask questions of your followers to glean valuable insights and show that you are listening.<br />Respond.<br />Respond to compliments and feedback in real time<br />Reward.<br />Tweet updates about special offers, discounts and time-sensitive deals.<br />Demonstrate wider leadership and know-how.<br />Reference articles and links about the bigger picture as it relates to your business.<br />Champion your stakeholders.<br />Retweet and reply publicly to great tweets posted by your followers and customers.<br />Establish the right voice.<br />Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community?<br />From: business.twitter.com/basics/best-practices<br />
Best Practices (Cont.)<br />For Content:<br />Engaging, funny, entertaining, intelligent, informative, WIIFM, ROI<br />Introduce your content (never share a naked link)<br />Write to be shared (100-120 character max)<br />Watch trending topics for terms you can use to increase exposure<br />Engagement = Listening + Responding<br />Thank RT’s and positive mentions of your brand<br />ReTweet Posts from your followers and influencers<br />From: Spur Interactive’s Blog http://ow.ly/48QSg<br />
Lab: Setting up a Twitter Account<br />Sign up for Twitter<br />Create Lists<br />Setup up Hootsuite or Tweetdeck<br />Send your first couple of tweets<br />Follow 150 accounts<br />www.Listorious.com<br />www.Twellow.com<br />
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