Your SlideShare is downloading. ×
Implementing social media in business 2
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Implementing social media in business 2


Published on

Facebook Pages for Business

Facebook Pages for Business

Published in: Education, Technology, Business

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. * By Chris Kieff @ckieff
  • 2. ** Mar 1 Day 1 Management Tools* Mar 3 Day 2 Facebook Pages* Mar 8 Day 3 Twitter Accounts* Mar 10 Day 4 YouTube Channels* Mar 15 Day 5 LinkedIn for Business* Mar 17 Day 6 Blogging for Business
  • 3. ** Overview* Setting up a page* Capabilities & Limitations* Analytics (Insights)* Best Practices
  • 4. ** Posting with 3rd party Apps. * Pros & Cons social-media-marketing/facebook- penalizes-third-party-apps/* Page Planning Considerations: * Purpose of your Facebook Page? * Tone of the voice on the page? * Trusting the Admins * Multi Media Extravaganza * Moderation Duties & Responsibilities * Connections to other pages
  • 5. * Left Column * * Logo * Photos * Navigation * Likes* Center Column * Like Button * Photos * Wall* Right Column * Admins * Friends * Ads
  • 6. * Select “Ads and Pages” * * Or click on Advertising if you don’t have a page.* Usually select Local Business so that your org will be associated with the local area.* Select Cause for charities* Brand or Product is for one single type of item- iPod, Mustang* Company is best for Corp HQ, etc.
  • 7. *
  • 8. *
  • 9. *
  • 10. ** Find blogs or other sources for recommendations* Use Twitter and FB for ideas* Ask people* Look at pages, and ask them
  • 11. ** No Hierarchy * Any admin can delete others * Any admin can delete a page* Pages can now be renamed (Edit Info)* Add or remove Tabs (menu Items)* Add or remove Applications* Edit all content
  • 12. ** Edit Page * Manage Admin * Enter their Facebook Account Email if you’re not FB Friends * Enter their name if you are FB Friends * If the picture shows it worked
  • 13. ** Post 6 photos* Select permissions* Set Wall to Everyone (you and visitors comments)* Set proper age and country restrictions* Users should be able to write and add photos & videos* Add as much info as possible* Always post a good picture- either the business or logo or iconic image* “Like” other businesses* Featured Page owners promotes your people as celebrities* Tell your Fans allows email list import to connect via Facebook Messages* Add a “Like Box” to your site (with photos)
  • 14. ** Limited, inflexible* Dates are adjustable- but don’t stay from screen to screen* Determine what you want to track and follow it with an excel spreadsheet.* You can add Google Analytics but only to FBML pages. Search on it for directions
  • 15. ** FBML now allows iFrames so you can host a page or function (widget) on your website which displays on FB.* Backup only via external service (may be others)* Wall posts are displayed in a different order for each user (by relevance)- NOT CHRONOLOGICAL ORDER!* Page only posts (your name) does display in chronological order
  • 16. ** ears-in-10-minutes/* Follow Chris Brogan’s guide to setting up an RSS Reader monitoring plan for your business * What you’ll need: * List of keyword terms * Companies, benchmarks, subjects, topics, issues, competitors* Bonus activity- Create Google Alerts