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Implementing social media in business 1
 

Implementing social media in business 1

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Monitoring social media for business. How to go about creating a monitoring plan to listen. How to monitor, Twitter, Facebook, YouTube, blogs and other social media.

Monitoring social media for business. How to go about creating a monitoring plan to listen. How to monitor, Twitter, Facebook, YouTube, blogs and other social media.

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    Implementing social media in business 1 Implementing social media in business 1 Presentation Transcript

    • * By Chris Kieff @ckieff
    • ** Mar 1 Day 1 Management Tools* Mar 3 Day 2 Facebook Pages* Mar 8 Day 3 Twitter Accounts* Mar 10 Day 4 YouTube Channels* Mar 15 Day 5 LinkedIn for Business* Mar 17 Day 6 Blogging for Business
    • * *Conversation Management *Listening (Monitoring) Management *Reporting Guidelines
    • ** TweetDeck* HootSuite* CoTweet* Seesmic* Radian 6 etc…
    • ** Wiki of SM Monitoring Tools: http://wiki.kenburbary.com* 25 SM Monitoring Tools worth checking out: http://www.mastersincommunication.org/top-25-social-monitoring- tools-worth-trying.html* Top 10 Monitoring Systems Compared: * http://social-media-monitoring-review.toptenreviews.com/* Free * Google Alerts www.google.com/alert * Social Mention http://socialmention.com/* Paid * Radian 6 (Salesforce.com) www.Radian6.com * Sysmos www.sysomos.com * Lithium www.litium.com * Crimson Hexagon www.crimsonhexagon.com
    • ** 1. Who: is your report going to? * Internal/External, Boss or Client* 2. What: information should be conveyed? * Paper, email, with links or synopsis and quotes* 3. Where: will it be distributed? * Will the info be pertinent and understood* 4. When: does it need to be delivered? * Daily, Weekly, Monthly* 5. Why: is the specific reporting beneficial? * Value and quality not just numbers- interpretation* 6. How: can the report be used to improve? * Make recommendations based on data * Based upon Radian 6 blog http://www.radian6.com/blog/2010/06/5-questions-you-need- to-ask-yourself-when-creating-a-social-media-report-template/
    • ** http://www.chrisbrogan.com/grow-bigger-ears-in- 10-minutes/* Follow Chris Brogan’s guide to setting up an RSS Reader monitoring plan for your business * What you’ll need: * List of keyword terms * Companies, benchmarks, subjects, topics, issues, competit ors * “does anyone know”+”social media” * “does anybody know”+”social media”* Bonus activity- Create Google Alerts