Mobile market trends.august2011
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Mobile market trends.august2011

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Information collected on the current Mobile Market and Social Media.

Information collected on the current Mobile Market and Social Media.

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Mobile market trends.august2011 Mobile market trends.august2011 Presentation Transcript

  • Mobile & Social Trends
    Colleen K. Hendry
    August 2011
  • U.S. Wireless Quick Facts
    Source: www.ctia.org
  • App Store Market Penetration & Performance
    3
    App Stores Stats
  • Mobile OEM Market Share
    Source: www.comScore.com
  • Platform Market Share
    Source: www.comScore.com
  • Mobile Content Usage
    Source: www.comScore.com
  • Mobile World Congress 2011 Highlights
    Handset Fragmentation
    Wholesale Application Community
    Tablets
    Apps are the Future
    4G
  • Apple WWDC 2011 iOS Highlights
    iOS 5 Beta Released
    1,500+ New APIs
    200+ New Features
    200 million iOS devices
    44% of the Market Share
    Sold 25 million iPads in first 14 months
    App Store
    425,000+ Apps (now more than 450,000)
    90,000+ for iPad
    14 billion downloads in less than 3 years
    225 million accounts with credit cards
  • Facebook
    750 million active users
    Average Friends = 130
    Average time spent = 700 billion minutes a month
    190 countries
    70+ translations
    2.5+ million websites integrated
    Mobile Devices are twice as active as non-mobile users
    Source: www.facebook.com
  • Twitter
    450,000 new twitter accounts created daily
    200,000,000 registered users
    1 billion new tweets weekly
    180,000,000 new tweets daily
    50% of users access on devices (i.e. mobile, iPad)
    1,000,000 apps that work with twitter
    A new app is added every 1.5 seconds
    70% of accounts outside the U.S.
    30% of twitter users have a household income of $100,000
    Twitter is valued at more than $8 billion
    Source: www.thedigitalbandit.com
  • Google Plus
    25+ million users
    Users still signing up but visiting less
    42nd most visited social website
    Grown by 821% since introduction on July 2, 2011
  • Googorola
    Google on the path to becoming more like Apple
    Sustaining relationships with competitive hardware vendors is unlikely
    Acquisition beefs up Google’s Patent Portfolio
    Adds 17,500 patents to Google’s meager 2,000 patents
    Source: www.bloggersnetwork.net
  • U.S. Patent Reform
    The U.S. owns 30% of the world’s patents
    The U.S. Patent system should encourage innovation and not litigation
    Patents in fields such as mobile, where innovation moves fast, should have shorter terms
    The standards for obtaining a patent in areas such as software, should be much higher