Mobile & Social Trends<br />Colleen K. Hendry<br />August 2011<br />
U.S. Wireless Quick Facts<br />Source: www.ctia.org<br />
App Store Market Penetration & Performance <br />3<br />App Stores Stats<br />
Mobile OEM Market Share<br />Source: www.comScore.com<br />
Platform Market Share<br />Source: www.comScore.com<br />
Mobile Content Usage<br />Source: www.comScore.com<br />
Mobile World Congress 2011 Highlights<br />Handset Fragmentation<br />Wholesale Application Community<br />Tablets<br />Ap...
Apple WWDC 2011 iOS Highlights<br />iOS 5 Beta Released<br />1,500+ New APIs<br />200+ New Features<br />200 million iOS d...
Facebook<br />750 million active users<br />Average Friends = 130<br />Average time spent = 700 billion minutes a month<br...
Twitter<br />450,000 new twitter accounts created daily<br />200,000,000 registered users<br />1 billion new tweets weekly...
Google Plus<br />25+ million users<br />Users still signing up but visiting less<br />42nd most visited social website<br ...
Googorola<br />Google on the path to becoming more like Apple<br />Sustaining relationships with competitive hardware vend...
U.S. Patent Reform<br />The U.S. owns 30% of the world’s patents<br />The U.S. Patent system should encourage innovation a...
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Mobile market trends.august2011

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Information collected on the current Mobile Market and Social Media.

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Mobile market trends.august2011

  1. 1. Mobile & Social Trends<br />Colleen K. Hendry<br />August 2011<br />
  2. 2. U.S. Wireless Quick Facts<br />Source: www.ctia.org<br />
  3. 3. App Store Market Penetration & Performance <br />3<br />App Stores Stats<br />
  4. 4. Mobile OEM Market Share<br />Source: www.comScore.com<br />
  5. 5. Platform Market Share<br />Source: www.comScore.com<br />
  6. 6. Mobile Content Usage<br />Source: www.comScore.com<br />
  7. 7. Mobile World Congress 2011 Highlights<br />Handset Fragmentation<br />Wholesale Application Community<br />Tablets<br />Apps are the Future<br />4G<br />
  8. 8. Apple WWDC 2011 iOS Highlights<br />iOS 5 Beta Released<br />1,500+ New APIs<br />200+ New Features<br />200 million iOS devices<br />44% of the Market Share<br />Sold 25 million iPads in first 14 months<br />App Store<br />425,000+ Apps (now more than 450,000)<br />90,000+ for iPad<br />14 billion downloads in less than 3 years<br />225 million accounts with credit cards<br />
  9. 9. Facebook<br />750 million active users<br />Average Friends = 130<br />Average time spent = 700 billion minutes a month<br />190 countries <br />70+ translations<br />2.5+ million websites integrated <br />Mobile Devices are twice as active as non-mobile users<br />Source: www.facebook.com<br />
  10. 10. Twitter<br />450,000 new twitter accounts created daily<br />200,000,000 registered users<br />1 billion new tweets weekly<br />180,000,000 new tweets daily<br />50% of users access on devices (i.e. mobile, iPad)<br />1,000,000 apps that work with twitter<br />A new app is added every 1.5 seconds<br />70% of accounts outside the U.S.<br />30% of twitter users have a household income of $100,000<br />Twitter is valued at more than $8 billion<br />Source: www.thedigitalbandit.com<br />
  11. 11. Google Plus<br />25+ million users<br />Users still signing up but visiting less<br />42nd most visited social website<br />Grown by 821% since introduction on July 2, 2011<br />
  12. 12. Googorola<br />Google on the path to becoming more like Apple<br />Sustaining relationships with competitive hardware vendors is unlikely<br />Acquisition beefs up Google’s Patent Portfolio<br />Adds 17,500 patents to Google’s meager 2,000 patents<br />Source: www.bloggersnetwork.net<br />
  13. 13. U.S. Patent Reform<br />The U.S. owns 30% of the world’s patents<br />The U.S. Patent system should encourage innovation and not litigation<br />Patents in fields such as mobile, where innovation moves fast, should have shorter terms<br />The standards for obtaining a patent in areas such as software, should be much higher <br />
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