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Y Online
    our
Marketing Strategy
It Used to Be
 So Simple...
555-1234
Today, it’s not about a
website. It’s about
 having a total online
marketing strategy.
A step by step
action plan for a
successful and
profitable
online
marketing strategy
what makes a
  successful
online marketing strategy?
Your Online Marketing
           Hub
Google
Street in Canada!
       View
Blogging
      the easy way
Photoblogging
photos.lindacraft.com
photos.townsouthrealty.com
photos.portlandhometeam.com
pho...
Primary Supporting Sites
The   Second Internet
The   Facebook
       Strategy.
Segment Your Friends
Segment Your Friends
Know When To Engage


    Social Triggers.
Home Renovations Area Info
Business Changes Change of
  Family Dynamics
Financial Concerns Divorce New Baby
     Job Oppor...
Tagging people in
status updates
helps you gain exposure!
Be a trusted
  advisor.
Give more than
  you take.
Custom Pages
Custom Pages
Facebook   Ads.
10,000        ?
people in Ottawa
Facebook   Ads.
   10,000        ?
   people in Ottawa
$2.30USD
Facebook   Ads.

Gatineau, QC
229,060
Ads.
      Facebook
         $52U
             SD
Gatineau, QC
229,060
Facebook    Ads.

420 people on Facebook who live in the
Ottawa area said they were interested in
real estate investing.
Flip Video
     RE/MAX videos
photos as videos
animoto
Have your videos appear
in Google
Rename your file!
 leslieville-real-estate.avi
    not movie1.avi
Title
    &
        Description
          Tags
Comment
On Your Video
Create a
     channel
    page
User Profile
•Full Information
•Link!
Channel Page
•Guru Channel Type
•Customize for Your Brand
“anyone” “anyone know”
     “looking for”
Email Marketing.




Educate. Don’t spam.
Don’t wasteyour
        email.
content on
Automateyour
 content distribution
Thanks!
Creating an Online Marketing Strategy for Real Estate
Creating an Online Marketing Strategy for Real Estate
Creating an Online Marketing Strategy for Real Estate
Creating an Online Marketing Strategy for Real Estate
Creating an Online Marketing Strategy for Real Estate
Creating an Online Marketing Strategy for Real Estate
Creating an Online Marketing Strategy for Real Estate
Creating an Online Marketing Strategy for Real Estate
Creating an Online Marketing Strategy for Real Estate
Creating an Online Marketing Strategy for Real Estate
Creating an Online Marketing Strategy for Real Estate
Creating an Online Marketing Strategy for Real Estate
Creating an Online Marketing Strategy for Real Estate
Creating an Online Marketing Strategy for Real Estate
Creating an Online Marketing Strategy for Real Estate
Creating an Online Marketing Strategy for Real Estate
Creating an Online Marketing Strategy for Real Estate
Creating an Online Marketing Strategy for Real Estate
Creating an Online Marketing Strategy for Real Estate
Creating an Online Marketing Strategy for Real Estate
Creating an Online Marketing Strategy for Real Estate
Creating an Online Marketing Strategy for Real Estate
Creating an Online Marketing Strategy for Real Estate
Creating an Online Marketing Strategy for Real Estate
Creating an Online Marketing Strategy for Real Estate
Creating an Online Marketing Strategy for Real Estate
Creating an Online Marketing Strategy for Real Estate
Creating an Online Marketing Strategy for Real Estate
Creating an Online Marketing Strategy for Real Estate
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Creating an Online Marketing Strategy for Real Estate

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Presentation from Internet and Technology Coach Brad Carroll of CKG International

Published in: Real Estate, Business, Technology
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Transcript of "Creating an Online Marketing Strategy for Real Estate"

  1. 1. Y Online our Marketing Strategy
  2. 2. It Used to Be So Simple...
  3. 3. 555-1234
  4. 4. Today, it’s not about a website. It’s about having a total online marketing strategy.
  5. 5. A step by step action plan for a successful and profitable online marketing strategy
  6. 6. what makes a successful online marketing strategy?
  7. 7. Your Online Marketing Hub
  8. 8. Google Street in Canada! View
  9. 9. Blogging the easy way Photoblogging photos.lindacraft.com photos.townsouthrealty.com photos.portlandhometeam.com photos.connareahomes.com
  10. 10. Primary Supporting Sites
  11. 11. The Second Internet
  12. 12. The Facebook Strategy.
  13. 13. Segment Your Friends
  14. 14. Segment Your Friends
  15. 15. Know When To Engage Social Triggers.
  16. 16. Home Renovations Area Info Business Changes Change of Family Dynamics Financial Concerns Divorce New Baby Job Opportunities
  17. 17. Tagging people in status updates helps you gain exposure!
  18. 18. Be a trusted advisor. Give more than you take.
  19. 19. Custom Pages
  20. 20. Custom Pages
  21. 21. Facebook Ads. 10,000 ? people in Ottawa
  22. 22. Facebook Ads. 10,000 ? people in Ottawa $2.30USD
  23. 23. Facebook Ads. Gatineau, QC 229,060
  24. 24. Ads. Facebook $52U SD Gatineau, QC 229,060
  25. 25. Facebook Ads. 420 people on Facebook who live in the Ottawa area said they were interested in real estate investing.
  26. 26. Flip Video RE/MAX videos photos as videos animoto
  27. 27. Have your videos appear in Google
  28. 28. Rename your file! leslieville-real-estate.avi not movie1.avi
  29. 29. Title & Description Tags
  30. 30. Comment On Your Video
  31. 31. Create a channel page
  32. 32. User Profile •Full Information •Link! Channel Page •Guru Channel Type •Customize for Your Brand
  33. 33. “anyone” “anyone know” “looking for”
  34. 34. Email Marketing. Educate. Don’t spam.
  35. 35. Don’t wasteyour email. content on
  36. 36. Automateyour content distribution
  37. 37. Thanks!
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