Creating an Online Marketing Strategy for Real Estate

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Presentation from Internet and Technology Coach Brad Carroll of CKG International

Presentation from Internet and Technology Coach Brad Carroll of CKG International

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Transcript

  • 1. Y Online our Marketing Strategy
  • 2. It Used to Be So Simple...
  • 3. 555-1234
  • 4. Today, it’s not about a website. It’s about having a total online marketing strategy.
  • 5. A step by step action plan for a successful and profitable online marketing strategy
  • 6. what makes a successful online marketing strategy?
  • 7. Your Online Marketing Hub
  • 8. Google Street in Canada! View
  • 9. Blogging the easy way Photoblogging photos.lindacraft.com photos.townsouthrealty.com photos.portlandhometeam.com photos.connareahomes.com
  • 10. Primary Supporting Sites
  • 11. The Second Internet
  • 12. The Facebook Strategy.
  • 13. Segment Your Friends
  • 14. Segment Your Friends
  • 15. Know When To Engage Social Triggers.
  • 16. Home Renovations Area Info Business Changes Change of Family Dynamics Financial Concerns Divorce New Baby Job Opportunities
  • 17. Tagging people in status updates helps you gain exposure!
  • 18. Be a trusted advisor. Give more than you take.
  • 19. Custom Pages
  • 20. Custom Pages
  • 21. Facebook Ads. 10,000 ? people in Ottawa
  • 22. Facebook Ads. 10,000 ? people in Ottawa $2.30USD
  • 23. Facebook Ads. Gatineau, QC 229,060
  • 24. Ads. Facebook $52U SD Gatineau, QC 229,060
  • 25. Facebook Ads. 420 people on Facebook who live in the Ottawa area said they were interested in real estate investing.
  • 26. Flip Video RE/MAX videos photos as videos animoto
  • 27. Have your videos appear in Google
  • 28. Rename your file! leslieville-real-estate.avi not movie1.avi
  • 29. Title & Description Tags
  • 30. Comment On Your Video
  • 31. Create a channel page
  • 32. User Profile •Full Information •Link! Channel Page •Guru Channel Type •Customize for Your Brand
  • 33. “anyone” “anyone know” “looking for”
  • 34. Email Marketing. Educate. Don’t spam.
  • 35. Don’t wasteyour email. content on
  • 36. Automateyour content distribution
  • 37. Thanks!