Creating an Online Marketing Strategy for Real Estate

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Presentation from Internet and Technology Coach Brad Carroll of CKG International

Published in: Real Estate, Business, Technology
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Creating an Online Marketing Strategy for Real Estate

  1. 1. Y Online our Marketing Strategy
  2. 2. It Used to Be So Simple...
  3. 3. 555-1234
  4. 4. Today, it’s not about a website. It’s about having a total online marketing strategy.
  5. 5. A step by step action plan for a successful and profitable online marketing strategy
  6. 6. what makes a successful online marketing strategy?
  7. 7. Your Online Marketing Hub
  8. 8. Google Street in Canada! View
  9. 9. Blogging the easy way Photoblogging photos.lindacraft.com photos.townsouthrealty.com photos.portlandhometeam.com photos.connareahomes.com
  10. 10. Primary Supporting Sites
  11. 11. The Second Internet
  12. 12. The Facebook Strategy.
  13. 13. Segment Your Friends
  14. 14. Segment Your Friends
  15. 15. Know When To Engage Social Triggers.
  16. 16. Home Renovations Area Info Business Changes Change of Family Dynamics Financial Concerns Divorce New Baby Job Opportunities
  17. 17. Tagging people in status updates helps you gain exposure!
  18. 18. Be a trusted advisor. Give more than you take.
  19. 19. Custom Pages
  20. 20. Custom Pages
  21. 21. Facebook Ads. 10,000 ? people in Ottawa
  22. 22. Facebook Ads. 10,000 ? people in Ottawa $2.30USD
  23. 23. Facebook Ads. Gatineau, QC 229,060
  24. 24. Ads. Facebook $52U SD Gatineau, QC 229,060
  25. 25. Facebook Ads. 420 people on Facebook who live in the Ottawa area said they were interested in real estate investing.
  26. 26. Flip Video RE/MAX videos photos as videos animoto
  27. 27. Have your videos appear in Google
  28. 28. Rename your file! leslieville-real-estate.avi not movie1.avi
  29. 29. Title & Description Tags
  30. 30. Comment On Your Video
  31. 31. Create a channel page
  32. 32. User Profile •Full Information •Link! Channel Page •Guru Channel Type •Customize for Your Brand
  33. 33. “anyone” “anyone know” “looking for”
  34. 34. Email Marketing. Educate. Don’t spam.
  35. 35. Don’t wasteyour email. content on
  36. 36. Automateyour content distribution
  37. 37. Thanks!

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