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Linked In Nhbf
 

Linked In Nhbf

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    Linked In Nhbf Linked In Nhbf Presentation Transcript

    • 9/4/2009
      Carol A. Kelly
      LinkedIn FUNDEMENTALSFOR SMALL BUSINESS
    • 9/4/2009
      Carol A. Kelly
      • Why Social Media
      • Network Theory
      • How LinkedIn works
      • Using LinkedIn for your Business
      9/4/2009
      Carol A. Kelly
      2
      Introduction
    • 9/4/2009
      Carol A. Kelly
      • Build a Profile
      • Promoting your Profile
      • Optimizing Settings
      • Connections
      • Advanced Search
      • Groups, Q&A
      • Recommendations
      • Additional Tools
      9/4/2009
      Carol A. Kelly
      3
      Introduction
    • 9/4/2009
      Carol A. Kelly
      4
    • 9/4/2009
      Carol A. Kelly
      • Lots of social networks today.
      • It is the future of just about everything.
      • Different goals and styles for each, and different groups using them.
      • Many have similar tools and borrow the best ideas from the others.
      9/4/2009
      Carol A. Kelly
      5
      The Power of Social Media
    • 9/4/2009
      Carol A. Kelly
      9/4/2009
      Carol A. Kelly
      6
    • 9/4/2009
      Carol A. Kelly
      • Social networks are the relationships that tie us together. Think about what happens when you meet someone new. You ask where they work, where they grew up, where they went to school. Eventually, you realize that your friend went to the same school that your other friend did. Even though you've never met before, you're both part of the same social network -- a friend of a friend.
      9/4/2009
      Carol A. Kelly
      7
      What are Social Networks?
    • 9/4/2009
      Carol A. Kelly
      • A social network is a social structure that maps out the relationships between individuals. Technically we all belong to one giant social network, but we also belong to smaller, tighter social networks defined by our families, our friends, where we live, where we work, where we went to school, our hobbies and interests and much more.
      9/4/2009
      Carol A. Kelly
      8
      A Social Network is…
    • 9/4/2009
      Carol A. Kelly
      9/4/2009
      Carol A. Kelly
      9
      LinkedIn Popularity
    • 9/4/2009
      Carol A. Kelly
      • LinkedIn, is focused on extending and making use of the personal networks of business people.
      • LinkedIn has over 45 million members in over 200 countries and territories around the world.
      • A new member joins LinkedIn approximately every second, and about half of the members are outside the U.S.
      • Unique visitors up over 22% in January (2009) to over 7.7 million unique in just the US.
      • They are the most powerful networking site after 5 years in business.
      9/4/2009
      Carol A. Kelly
      10
    • 9/4/2009
      Carol A. Kelly
      Video –What isLinkedIn
      9/4/2009
      Carol A. Kelly
      11
    • 9/4/2009
      Carol A. Kelly
      • Sell- Lead Generation.
      • Find customers/clients, build channels, build demand, understand the market
      • Call into a company.
      • Locate an individual, gain background.
      • Find job candidates.
      • Post openings, research background, check References.
      9/4/2009
      Carol A. Kelly
      12
      How to Leverage your Network
    • 9/4/2009
      Carol A. Kelly
      • Help your team.
      • Manage the demands for your time.
      • Hire smarter.
      • Find and reach experts fast.
      • Gather competitive intelligence.
      • Gain insight.
      9/4/2009
      Carol A. Kelly
      13
      How to Leverage you Network
    • 9/4/2009
      Carol A. Kelly
      Video –Case Study #1
      9/4/2009
      Carol A. Kelly
      14
    • 9/4/2009
      Carol A. Kelly
      Video –Case Study # 2
      9/4/2009
      Carol A. Kelly
      15
    • 9/4/2009
      Carol A. Kelly
      Review and Discuss
    • 9/4/2009
      Carol A. Kelly
      17
    • 9/4/2009
      Carol A. Kelly
      18
    • 9/4/2009
      Carol A. Kelly
      Lab Exercise-Create your Profile
      9/4/2009
      Carol A. Kelly
      19
    • 9/4/2009
      Carol A. Kelly
      • Set up an extended profile – go back eight or ten years.
      • Name, employment, schools, current employment.
      • What the company does and what you did.
      • Add links.
      • Vanity URL.
      • Improve Your Google Ranking.
      9/4/2009
      Carol A. Kelly
      20
      PROFILE
    • 9/4/2009
      Carol A. Kelly
      • Create Eye catching Tag line- first thing people will see.
      • Use the headline to explain what you can do for the reader.
      • Heavy use of keywords –associations, clients, vendors.
      • Set up an extended profile – go back eight or ten year
      • Name, employment, schools, current employment.
      • What the company does and what you did.
      • Add link
      9/4/2009
      Carol A. Kelly
      21
      PROFILE
    • 9/4/2009
      Carol A. Kelly
      • Allow people to “Contact Without Referral”.
      • Fill out the “Requesting Contact” section.
      • Help people decide when to contact / forward contact requests.
      9/4/2009
      Carol A. Kelly
      22
      Settings
    • 9/4/2009
      Carol A. Kelly
      Lab Exercise-Settings
      9/4/2009
      Carol A. Kelly
      23
    • 9/4/2009
      Carol A. Kelly
      24
      Settings
    • 9/4/2009
      Carol A. Kelly
      25
      Settings Continued
    • 9/4/2009
      Carol A. Kelly
      26
      Create Vanity URL
    • 9/4/2009
      Carol A. Kelly
      27
    • Create email Signature
      9/4/2009
      Carol A. Kelly
      28
    • 9/4/2009
      Carol A. Kelly
      29
    • 9/4/2009
      Carol A. Kelly
      30
    • 9/4/2009
      Carol A. Kelly
      • Through colleagues.
      • Through schools.
      • Add individually.
      • Geographically.
      • Import.
      • Browse the connection lists of your connections for people you know.
      9/4/2009
      Carol A. Kelly
      31
      Find Connections
    • 9/4/2009
      Carol A. Kelly
      Lab Exercise- Connections
      9/4/2009
      Carol A. Kelly
      32
    • 9/4/2009
      Carol A. Kelly
      9/4/2009
      Carol A. Kelly
      33
      Add Connections
    • 9/4/2009
      Carol A. Kelly
      9/4/2009
      Carol A. Kelly
      34
    • 9/4/2009
      Carol A. Kelly
      Lab Exercise-Search
      9/4/2009
      Carol A. Kelly
      35
    • Advanced Search
      9/4/2009
      Carol A. Kelly
      36
    • 9/4/2009
      Carol A. Kelly
      9/4/2009
      Carol A. Kelly
      37
      Advanced Search
    • 9/4/2009
      Carol A. Kelly
      • Groups.
      • Questions and Answers.
      • Recommendations.
      • Advanced Applications.
      9/4/2009
      Carol A. Kelly
      38
      Otht Other Features
    • 9/4/2009
      Carol A. Kelly
      39
    • 9/4/2009
      Carol A. Kelly
      40
    • 9/4/2009
      Carol A. Kelly
      41
    • 42
    • 9/4/2009
      Carol A. Kelly
      43
    • 9/4/2009
      Carol A. Kelly
      44
    • 9/4/2009
      Carol A. Kelly
      Lab Exercise-Homepage
      9/4/2009
      Carol A. Kelly
      45
    • 9/4/2009
      Carol A. Kelly
      •  Features and functions- quick and easy access, overview- network updates.
      • Navigational.
      • Search.
      • Quick launch.
      • RSS updates.
      • Comment and discuss, collegues most popular.
      • Professional dashboard.
      • Showcases jobs, your network, questions.
      9/4/2009
      Carol A. Kelly
      46
      Navigating your Homepage
    • ServicesNavigation
      PersonalNavigation
      47
    • 9/4/2009
      Carol A. Kelly
      • Build a Profile.
      • Promoting your Profile.
      • Optimizing Settings.
      • Connections.
      • Advanced Search.
      • Groups.
      Questionand Answer.
      • Additional Tools.
      9/4/2009
      Carol A. Kelly
      48
      Summary