SXSW2014 Presentation Proposal

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English is the lingua franca of the digital world - 55% of the most visited websites today are in English. With a digital device and an internet connection people around the world are able to access knowledge, but how much do non-native speakers understand content presented in English? Of the estimated 1.5 billion people worldwide who use English, 75% or over 1 billion people are non-native English speakers. In the US, an English-speaking country, there are 25 million people who have limited English proficiency.
What are the types of challenges users with limited English proficiency face when they try to comprehend information in English? What solutions have been used and/or researched that will alleviate or resolve the issues? Find out in this presentation: how non-native English speakers differ from native speakers; what content writing styles, content layout, UI design, and video/audio media considerations help non-native English speaking users.

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SXSW2014 Presentation Proposal

  1. 1. MindtheLanguageGap Non-NativeSpeakers By C. Keiko Funahashi keiko@ckeikofunahashi.com SXSW 2014 Presentation Proposal for
  2. 2. [Source] http://w3techs.com/technologies/overview/content_language/all 55% MostVisitedWebsites English
  3. 3. 1.5 billionpeople understand Englishat varying levels
  4. 4. NativeEnglish speakers 375 million 375 million 750 million [Source] http://www.britishcouncil.org/learning-elt-future.pdf SpeakersofEnglishas anadditionallanguage English language learners
  5. 5. understanding another language requires a lot of brain power! Decipher Process Comprehend Evaluate Scan By the way…
  6. 6. Criesofnon-nativeEnglishspeakers
  7. 7. OK! Message! CONGRATULATIONS!! YOUR MESSAGE HAS BEEN SENT.! Con… congra…Example1 Allcapitalletters
  8. 8. Back where?Example2 Idioms Back to Square One!
  9. 9. How to Tie a Tie! Show me the picture!Example3 Visualsupport Start with the necktie inside out, with the wide end on the right, extending about 12 inches below the narrow end on the left. Then cross the wide end under the narrow end. Take the wide end over and under the narrow end. Pull [Source] http://www.tie-a-tie.net/pratt.html
  10. 10. Findout@SXSW2014… §  How do non-native English speakers process English differently compared to native speakers? §  What common conventions used in content presentation get in the way of non-native English speakers? §  What content writing styles help non-native English speakers understand the content better? §  What adjustments to visual design aspects such as content layout and UI design help non-native English speakers? §  How can video/audio media and player design help non- native English speakers understand recorded content better?

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