DPCA Social Media 09/10 Berlin PresentationPresentation Transcript
Democrats Abroad Social Media 2009/2010 EMEA Regional Meeting Berlin Fall of the Wall November 2009
social media: what is it ?
Definitions of Social media on the Web: Social media is content created by people using highly accessible and scalable publishing technologies. ... en.wikipedia.org/wiki/Social_media A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction. searchenginewatch.com/define An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. ... www.anvilmediainc.com/search-engine-marketing-glossary.html Social Media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. ... sprythink.com/glossary.html Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. www.tvb.org/multiplatform/Multiplatform_Glossary.aspx Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, wiki or video hosting site. www.capilanou.ca/help/active-cms/glossary.html
social media: what is it ? a conversation using multiple ‘social networking platforms’
as Wiki says: Examples of social media software applications include: Communication Blogs: Blogger, LiveJournal, Open Diary, TypePad, WordPress, Vox, ExpressionEngine, Xanga Micro-blogging / Presence applications: Twitter, Plurk, Tumblr, Jaiku, fmylife Social networking: Bebo, BigTent, Facebook, LinkedIn, MySpace, Orkut, Skyrock, Hi5, Ning, Elgg Social network aggregation: NutshellMail, FriendFeed Events: Upcoming, Eventful, Meetup.com Collaboration Wikis: Wikipedia, PBwiki, wetpaint Social bookmarking (or social tagging): Delicious, StumbleUpon, Google Reader, CiteULike Social news: Digg, Mixx, Reddit, NowPublic Opinion sites: epinions, Yelp Multimedia Photo sharing: Flickr, Zooomr, Photobucket, SmugMug, Picasa Video sharing: YouTube, Vimeo, sevenload Livecasting: Ustream.tv, Justin.tv, Stickam, Skype Audio and Music Sharing: imeem, The Hype Machine, Last.fm, ccMixter Reviews and Opinions Product Reviews: epinions.com, MouthShut.com Business Reviews: yelp.com Community Q&A: Yahoo! Answers, WikiAnswers, Askville, Google Answers Entertainment Media & Entertainment Platforms: Cisco Eos Virtual worlds: Second Life, The Sims Online, Forterra Game sharing: Miniclip, Kongregate Other Information aggregators: Netvibes, Twine (website)
so social media can be any thing any where that helps jumpstart a conversation in DA’s case it is anything that lets us reach out : to engage with members find the missing millions of Americans and help us register the clueless
So social media engage with the Democrats Abroad global community of members find the missing millions of Americans who do not know how to vote from abroad and help us register the clueless over the easy secure VoteFromAbroad.org wizard
of course there is our DA website
social media: why use it ? in addition to the website
Con leveraged on many platforms the more content in more places the more chances we will find more US Democrats living abroad and get more members and more voter registrations
Some social media best practices: Communicate + Collaborate Reach out Post content that will get your members talking to you. Then keep the conversation alive with comments + replies. Keep it Fresh Put up new content regularly. Keep it short. Linked. Digestible. Partner Find other DA groups doing interesting work and promote each other. Share content
outreach primary goal is reaching people we are not reaching otherwise. WE ARE LOOKING FOR PEOPLE WHO ARE NOT YET MEMBERS. So KEEP IT LIGHT and POSITIVE and SIMPLE
outreach potential members don’t follow politics as we do SO not place for complicated articles about technical aspects of healthcare reform or troop withdrawals
outreach ARE the places to post encouraging updates: The Public Option is Still Alive ! Healthcare Bill passes in Senate!
DA F pagefacebook/demsabroad Has 1000 fans now Look at kinds of listings that attract many reactions, and those that attract few. Most fan reactions are to POSITIVE news: marriage equality or Washington, DC. Obama family portrait by Annie Liebowitz Think good news over opinion or debate !!!!!
Keep it Non Controversial Remember, this is the public face of the Democratic Party. It is not up to us to take sides, for example, on trigger or opt out. It is Great if people want to Comment, or express their own Opinions --- but OUR postings should not take stands that might contradict our President.
Goal Here -- and in everything that we do – is To support the President’s agenda.
F pages vs. groups groups Limit # messages to Group now up to 5,000 (from 1,000) Groups intended for interaction between members. If you do do Group do not make it closed (requiring approval). Facebook should not be exclusive members only place. pages Pages in tended to be public face of group or celebrity. Given that our goal is outreach, not interaction for existing members.. Page has Favorite Pages option … so we can all point to each other.
outreach outreach outreach outreach
DA Brand Narrative IN a million channel world, the brands that tell the best story break through. Our simple story in 2010
Register To Vote From AbroadAny Time Any Place Our Story : Democrats Living Abroad, Still Connected to America, Voting, Making an Impact. (Who we are + what we do.)
some platforms where DA uses social media
DA photos on
there are other potential platforms for DA to leverage content Need more people to help us reach out through other platforms using base DA content from our
DA Marketing Toolkit
DA email sigs
DA social media @ 2010
social media: international leadership Why DA Matters How DA Makes a Difference series Featuring International Chair, VC, RVCs One minute videos on: Community, Lobbying, Registration, History 2008! + What you can do to be featured on Facebook, YouTube, and DA website
social media: country leadership VotefromAbroad Goes to Work (2010) VFA banner as it registers voters world wide….
the vfa banner does traditional work, but is also seen in front of iconic monuments, or uniquely visual places as it finds and registers voters through VotefromAbroad
VFA goes to Work 2010 WHO? Volunteer Country Committee or Chapter every two weeks WHERE? City 1: ? Berlin City 2: ? Paris City 3: ? Rome City 4: ? London……OR YOUR CITY.... Sign up now !!
Pics to Picasa Build our photo library Best to be pushed through Facebook Best Banner of two week period to be put on front page of DA website Possibility to create video jornal or blog about the banner’s adventures
Social media: Global Membership I Vote From Abroad 15, 30, 60 second video entries
An example of What an I Vote From Abroad Video submission could look like
social media: blogger initiative Reach out past our own website Post new and original content about our initiatives and the 2010 content search Get to finding the missing millions And registration of the clueless
social media: last + most important goal Add our social media info to your email signature…. Ask your members to add it to their signatures in 2010
Our best methods of outreach Join us @ www.democratsabroad.org