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The "Smart" Revolution: Building Smart Brands For Tomorrow's Smarter World
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The "Smart" Revolution: Building Smart Brands For Tomorrow's Smarter World

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How big is the "next big thing" of The Internet of Things forecast to be? What are the best practices for building smart brands? And which brand examples can teach marketers how to develop a …

How big is the "next big thing" of The Internet of Things forecast to be? What are the best practices for building smart brands? And which brand examples can teach marketers how to develop a competitive advantage today to capture, engage and retain the customers of tomorrow?

Through this presentation Christina "CK" Kerley covers the 5 best practices for building smart brands—across the critical areas of expanding value, empowering customers, providing simplicity, co-creating dynamic experiences and instilling personalization—supported by examples from a mix of industries.

NOTE: a version of this presentation with audio is available--see slide 4 for URLs.

Published in Business , Technology
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  • 1. THE SMART R E V O L U T I O N Building Smart Brands For Tomorrow’s Smarter World Audio Slideshow & Free eBook! Web: allthingsCK.com Christina “CK” Kerley Twitter: @CKsays
  • 2. Hi, I’m CK. I’ll Be Your Host… #1 The SMART Revolution: What It is, Why It’s Important #2 Building Smart Brands: 5 Best Practices & Examples #3 BONUS eBook: Get Your Free Copy!
  • 3. From Smartphones To… Portables Wearables Embeddables Ingestibles Implantables SMART EVERYTHING!
  • 4. WAIT! Before You Get Started… This Presentation Is Available With Audio… CLICK HERE FOR AUDIO VERSION
  • 5. Mobile’s Anytime-Anywhere Power Has Overtaken The Entire World
  • 6. Now, Mobile’s Newest, Boldest and Biggest Frontier… Is Connecting Things—Not People.
  • 7. From Smartphones To… Portables Wearables Embeddables Ingestibles Implantables SMART EVERYTHING!
  • 8. These Technologies Go By Many Terms… Ubiquitous Computing “UbiComp” The Internet of Things “IoT” Machine-to-Machine Communications “M2M” … And Companies Brand Them In Many Ways
  • 9. Why Do I Call It: The Smart Revolution? SMART Byproducts: Smart products, services and brands are the key byproducts of these emerging technologies SMART Benefits: The benefit of connecting things is creating smart systems for B2B and B2C applications across all industries SMART Best Practices: For marketers, the best practice—and goal—is to create smart brands for their target audiences
  • 10. The “Next Big Thing” Is Going To Be: Really, REALLY…. Billions of Smart Things… Trillions In Value
  • 11. Verizon predicts 19 billion connected things by 2016 Cisco is forecasting 50 billion connected things by 2020 Morgan Stanley is predicting 75 billion connected things by 2020 Billions of Connected Things!
  • 12. Credit Suisse Ten-Fold Increase In Wearables By 2016 by 2016: From $3-$5 billion… to $30-$50 billion IDC is forecasting $8.9 Trillion In Global Spending by 2020 Cisco is forecasting $14.4 Trillion In Value At Stake by 2022 Trillions of Dollars!
  • 13. Imagine your life without your smartphone… Right now it’s only our phones that are smart. Soon, all the things that make up the world all around us will be smart.
  • 14. #1 Expand Value #2 Empower Customers #3 Provide Simplicity #4 Dynamic Experiences #5 Instill Personalization 5 Best Practices SMART BRANDS!
  • 15. Smart Brands Transform Single, Dumb Products Into Fuller, Smarter Solutions For Customers Best Practice: Expand Value #1
  • 16. Nike: From Athletic Products Provider To Personal Trainer (And Fitness Network) Expand Value
  • 17. Asthmapolis: Transforming An Asthma Inhaler Into A Smart Partner In Managing—And Preventing—Asthma Attacks Expand Value ©2013 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 18. Smart Brands Empower Customers Through New Insights That Drive Better Outcomes Best Practice: Empower Customers #2
  • 19. Jawbone “UP” Band: Track and Understand Your Levels of Activity and Sleep—Easily and Automatically Empower Customers
  • 20. Adhesive Vitals Monitor: Monitor Your Stats In Real-Time, All The Time—Take Control of Your Health! Empower Customers
  • 21. Smart Brands Replace Complexity With Simplicity For Customers Best Practice: Provide Simplicity #3
  • 22. GlowCaps: Transforming “Dumb” Pill Bottles Into Smart Medication Reminders Provide Simplicity
  • 23. Tagg: Never Lose Fido Again… And Track His Fitness Activity Provide Simplicity
  • 24. Smart Brands Turn Static Elements into Dynamic Experiences For Customers Best Practice: Dynamic Experiences #4
  • 25. Golf: Sensor-Enabled Glove Gives The Game A New Element of Excitement And Help Players Track Their Progress Dynamic Experience
  • 26. Vail Resorts: Transforming the Ski Ticket Into A Device That Tracks & Awards Progress Enables A Whole New Skiing Experience Dynamic Experience
  • 27. Smart Brands Are MicroPersonalized by Customers—Not Mass-Produced by Companies Best Practice: Instill Personalization #5
  • 28. Nest: The Thermostat That Learns And Acts On Your Personal Preferences And Habits Instill Personalization
  • 29. Retail: Personalizing the Chaotic Big-Box Retail Trip Into A Boutique Shopping Experience Instill Personalization
  • 30. From Smartphones To… Portables Wearables Embeddables Ingestibles Implantables SMART EVERYTHING!
  • 31. #1 Expand Value #2 Empower Customers #3 Provide Simplicity #4 Dynamic Experiences #5 Instill Personalization 5 Best Practices SMART BRANDS!
  • 32. Get The eBook! Go to: allthingsCK.com Click on “eBooks”
  • 33. QUESTIONS For CK ? Comment: Leave A Comment Tweet Me: @CKSays Email Me: CK@allthingsCK.com MORE Mobile Videos, eBooks & Articles: allthingsCK.com