©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
The New Normal
How Mobile Drives A “New Normal”—
And New Imperatives...
Want Audio With This Slideshow?
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
This Slideshow Is Available With An ...
While
B2B
Companies
Aren’t
Paying
Attention…
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
A Series
Of Dramatic
Changes
Among Their
B2B Buyers
Are Exploding
All Around
Them.
©2010 Christina “CK” Kerley/CKB2B All R...
The
Mobile
Planet
4.5
Billion
Strong
(and still surging higher)
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
Sour...
Mobile
Introduces
The
First Truly
“Personal”
Computer.
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
Mobile As
First Screen
Internet
Device
In 3-5
Years
The
New
Web
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
Morg...
Mobile
Drives The
Anytime-
Anywhere
Purchasing
Opportunity.
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
Mobile
Web Sites
SMS
Alerts &
Campaigns
Video &
Audio
Mobile
Advertising
Mobile Apps,
Utilities &
Extensions
Location-
Bas...
Mobile
Provides
The
1:1
Marketing
Medium
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
The
New
Normal
How
W
e
Live
&
W
ork
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
We
Simultaneously
Live (and Work)
In 2
Worlds At
All Times.
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
Our
Personal And
Professional
Communications
Now Take
Many Forms
(and Media).
Texts
Apps
Tweets
Podcasts
Videos
Blogs
Chec...
At Home &
At Work, We
Expect Media
That We Can
Manipulate.
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
And Our
Media Must
Move
With Our
Every
Move.
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
Real-Time
Is
The
Only
Speed.
(and that’s not even
fast enough)
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
Multi-Tasking +
Multiple
Conversations +
Multiple Tools =
Multi-
Channel
Society
©2010 Christina “CK” Kerley/CKB2B All Rig...
The
New
Imperatives
M
obile
Im
peratives
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
Engage
Across
A
Wider
Ecosystem
Branding
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
Easier.
Faster.
Better.
Success
Factors
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
Brands
Must Now
Be Invited
Into
Prospects’
Worlds
(And Devices).
Pull
vs. Push
©2010 Christina “CK” Kerley/CKB2B All Right...
The
New
Selling
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
Innovation
Not
Just
Participation.
M
arketing
Strategy
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
Learn
More
On
Mobile
B2B
M
obile
M
arketing
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
Entire
Archive
Of B2B
Mobile
Marketing
Content:
CKBlog.com©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
Thank You!
(and good luck with mobile)
Blog: CKBlog.comWeb: CKB2B.com Twitter: @CKsays
©2010 Christina “CK” Kerley/CKB2B A...
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The New Normal: Mobile's New Imperatives For B2Bs

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An overview of the dramatic changes that mobile is driving across the way we live and work--and the new set of imperatives for today's B2B marketers.

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The New Normal: Mobile's New Imperatives For B2Bs

  1. 1. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved The New Normal How Mobile Drives A “New Normal”— And New Imperatives For B2Bs.
  2. 2. Want Audio With This Slideshow? ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved This Slideshow Is Available With An Audio Soundtrack (running 15 minutes) Click Here For Audio Slideshow Version
  3. 3. While B2B Companies Aren’t Paying Attention… ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  4. 4. A Series Of Dramatic Changes Among Their B2B Buyers Are Exploding All Around Them. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  5. 5. The Mobile Planet 4.5 Billion Strong (and still surging higher) ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved Source: ITU Data
  6. 6. Mobile Introduces The First Truly “Personal” Computer. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  7. 7. Mobile As First Screen Internet Device In 3-5 Years The New Web ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved Morgan Stanley findings here. Gartner findings here.
  8. 8. Mobile Drives The Anytime- Anywhere Purchasing Opportunity. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  9. 9. Mobile Web Sites SMS Alerts & Campaigns Video & Audio Mobile Advertising Mobile Apps, Utilities & Extensions Location- Based Services Mobile Social Media Mobile Tools Offer Choice Mobile Augmented Reality QR/2D Barcodes ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  10. 10. Mobile Provides The 1:1 Marketing Medium ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  11. 11. The New Normal How W e Live & W ork ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  12. 12. We Simultaneously Live (and Work) In 2 Worlds At All Times. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  13. 13. Our Personal And Professional Communications Now Take Many Forms (and Media). Texts Apps Tweets Podcasts Videos Blogs Check- Ins SocialNetworks ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  14. 14. At Home & At Work, We Expect Media That We Can Manipulate. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  15. 15. And Our Media Must Move With Our Every Move. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  16. 16. Real-Time Is The Only Speed. (and that’s not even fast enough) ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  17. 17. Multi-Tasking + Multiple Conversations + Multiple Tools = Multi- Channel Society ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  18. 18. The New Imperatives M obile Im peratives ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  19. 19. Engage Across A Wider Ecosystem Branding ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  20. 20. Easier. Faster. Better. Success Factors ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  21. 21. Brands Must Now Be Invited Into Prospects’ Worlds (And Devices). Pull vs. Push ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  22. 22. The New Selling ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  23. 23. Innovation Not Just Participation. M arketing Strategy ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  24. 24. Learn More On Mobile B2B M obile M arketing ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  25. 25. Entire Archive Of B2B Mobile Marketing Content: CKBlog.com©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  26. 26. Thank You! (and good luck with mobile) Blog: CKBlog.comWeb: CKB2B.com Twitter: @CKsays ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved

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