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The New Normal: Mobile's New Imperatives For B2Bs

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An overview of the dramatic changes that mobile is driving across the way we live and work--and the new set of imperatives for today's B2B marketers.

An overview of the dramatic changes that mobile is driving across the way we live and work--and the new set of imperatives for today's B2B marketers.

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  • 1. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved The New Normal How Mobile Drives A “New Normal”— And New Imperatives For B2Bs.
  • 2. Want Audio With Your Slideshow? ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved This Slideshow Is Available With An Audio Soundtrack (running 15 minutes) Click Here For Audio Slideshow Version
  • 3. While B2B Companies Aren’t Paying Attention… ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 4. A Series Of Dramatic Changes Among Their B2B Buyers Are Exploding All Around Them. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 5. 4.5 Billion Strong (and still surging higher) ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved Source: ITU Data The Mobile Planet
  • 6. Mobile Introduces The First Truly “ Personal” Computer. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 7. Mobile As First Screen Internet Device In 3-5 Years The New Web ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved Morgan Stanley findings here . Gartner findings here .
  • 8. Mobile Drives The Anytime-Anywhere Purchasing Opportunity. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 9. Mobile Tools Offer Choice Mobile Web Sites SMS Alerts & Campaigns Video & Audio Mobile Advertising Mobile Apps, Utilities & Extensions Location- Based Services Mobile Social Media Mobile Augmented Reality QR/2D Barcodes ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 10. Mobile Provides The 1:1 Marketing Medium ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 11. The New Normal How We Live & Work ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 12. We Simultaneously Live (and Work) In 2 Worlds At All Times. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 13. Our Personal And Professional Communications Now Take Many Forms (and Media). Texts Apps Tweets Podcasts Videos Blogs Check-Ins Social Networks ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 14. At Home & At Work, We Expect Media That We Can Manipulate . ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 15. And Our Media Must Move With Our Every Move. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 16. Real-Time Is The Only Speed. (and that’s not even fast enough) ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 17. Multi-Tasking + Multiple Conversations + Multiple Tools = Multi- Channel Society ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 18. The New Imperatives Mobile Imperatives ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 19. Engage Across A Wider Ecosystem Branding ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 20. Easier. Faster. Better. Success Factors ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 21. Brands Must Now Be Invited Into Prospects’ Worlds (And Devices). Pull vs. Push ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 22. The New Selling ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 23. Innovation Not Just Participation. Marketing Strategy ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 24. Learn More On Mobile B2B Mobile Marketing ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 25. Entire Archive Of B2B Mobile Marketing Content: CKBlog.com ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 26. Thank You ! (and good luck with mobile) Blog: CKBlog.com Web: CKB2B.com Twitter: @CKsays ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved