The Mobile Revolution Meets B2B:            New Content Marketing Opportunities & Imperatives                             ...
WAIT!                         Want to View The Full Video Of                                 This Speech?                 ...
As marketers we have to change                   with our markets …               and our markets are drastically,        ...
Mobile Planet                 6 BILLION       Are Now Mobile                                    Mobile Subscriptions World...
More Mobile Devices     Than All 3… COMBINED©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
As Compared To Mobile’s 6 BILLION Subscriptions?                106.5                                    850        1.7   ...
7                                                          TRILLION                                                       ...
183 Billion Apps     To Be Downloaded In 2015©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
The                       1-3 Years      New                        Mobile As      Web                        “First-     ...
Is Always on.The   1 Device That…                       Is Always with our                       audiences.               ...
Mobile                                                          +                                                         ...
Mobile Isn’t Only A“Nice-To-Have” Consumer Device                    ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
Mobile Is A Must-Have   Business Tool              ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
Mobile Apps To Surpass Traditional           Enterprise Apps By 2015IBM predicts that Mobile applications will surpass tra...
Execs   Under 40                                                        70%   That View                                   ...
Mobile = B2B’s Lifelines To Livelihoods
It’s not that we’re changing               our technology to mobile media.     It’s how anytime-anywhere      technology i...
Far From Just A New Media                             Mobile IGNITES…        A REVOLUTION       New Expectations | New Pre...
What                                                           Are                                                        ...
Optimize Your Content For The                                                #1Unique Mobile Environment                  ...
Optimize Content For The            Unique Mobile Environment                    #©2012 Christina “CK” Kerley/CKB2B All Ri...
Desktop Experience         Mobile Experience              Optimize Web Experiences For Users—No Matter The Device©2012 Chr...
Mobile User Needs = Different!Design For Needs That Users Have When They’re Remote
Don’t just think text… think video                  (better for small mobile screens!)             Deliver Content Differe...
Optimize ALL Marketing Content           Desktop eNewsletter                                                        Mobile...
Re-Imagine B2B Marketing                  2Content Through Mobile Tools                    #                  ©2012 Christ...
Mobile          There                                                                          Mobile                     ...
New Ways To Initiate And    Extend Dialogues With Audiences•   Brand “news/information” texts—new/improved products•   Off...
Give Collateral More Depth—And Audiences    More Convenience—Through QR Codes                                         Arti...
Even Better… Link To Customers Saying                                              How GREAT You Are!                     ...
Transform B2B Tradeshow InformationInto A Dynamic Experience For Attendees  Mobile Apps              ©2012 Christina “CK” ...
Bolster Thought-Leadership Content  Through Images, Videos & TextTablet (iPad) Apps      ©2012 Christina “CK” Kerley/CKB2B...
Make Them Better At What They Do By Keeping Them                            “In The Know While On the Go”                 ...
Increase Productivity Through                Friction-Free Mobile Experiences                       You can expect high-qu...
Give Your Audience The Information         They Need--When (& Where) They Need It©2012 Christina “CK” Kerley/CKB2B All Rig...
Win Over B2B Audiences With 3“Better, Faster, Easier” Mobile Strategies#                            ©2012 Christina “CK” K...
BETTER!                                    Better                               Experience                                ...
FASTER!                 Faster Way              To Do Banking                   For Time-                Starved B2B      ...
EASIER!                          Easier Way                         To Find B2B                          Products &       ...
Remember!©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
Far From Just A New Media                             Mobile IGNITES…        A REVOLUTION       New Expectations | New Pre...
Optimize Your Content For The                                                #1Unique Mobile Environment                  ...
New Tools      Your world has       gone mobile.     So too must your                                   New Behaviors     ...
Welcome To TheMobile Revolution, B2B.           Make Mobile              Your            Moment            To Shine.
Get         The         Free         B2B        Mobile        Guide:www.B2BMobileRevolution.com
For More of CK’s MobileVideos & Articles:                www.CKB2B.com
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The Mobile Revolution Meets B2B: New Content Marketing Opportunities & Imperatives

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B2B mobile-marketing speech given by Christina "CK" Kerley at DemandGen's Content2Conversion event in April 2012, focused on how the dramatic changes, opportunities and imperatives for B2B companies undergoing a most unique revolution. More videos and articles available at: http://www.CKB2B.com

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The Mobile Revolution Meets B2B: New Content Marketing Opportunities & Imperatives

  1. 1. The Mobile Revolution Meets B2B: New Content Marketing Opportunities & Imperatives Christina “CK” Kerley www.CKB2B.com Twitter: @CKsays©2012 Christina “CK” Kerley/CKB2B All Rights Reserved©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  2. 2. WAIT! Want to View The Full Video Of This Speech? Click Here For Video Of Full speech©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  3. 3. As marketers we have to change with our markets … and our markets are drastically, and permanently changing©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  4. 4. Mobile Planet 6 BILLION Are Now Mobile Mobile Subscriptions Worldwide 86% of the world’s population©2012 Christina “CK” Kerley/CKB2B All Rights Reserved Source: ITU Data
  5. 5. More Mobile Devices Than All 3… COMBINED©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  6. 6. As Compared To Mobile’s 6 BILLION Subscriptions? 106.5 850 1.7 Million Million Billion Viewers Users Netizens 2%©2012 Christina “CK” Kerley/CKB2B All Rights Reserved 14% 28%
  7. 7. 7 TRILLION TEXTS Worldwide in 2011 (193,430 texts per second)©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  8. 8. 183 Billion Apps To Be Downloaded In 2015©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  9. 9. The 1-3 Years New Mobile As Web “First- Screen” Web DeviceMorgan Stanley findings here. Gartner findings here. ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  10. 10. Is Always on.The 1 Device That… Is Always with our audiences. Is Always connected to the Web. Is the media that we use the MOST. ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  11. 11. Mobile + B2B =©2012 Christina “CK” Kerley/CKB2B All Rights Reserved©2012 Christina “CK” Kerley/CKB2B All Rights Reserved BFF!
  12. 12. Mobile Isn’t Only A“Nice-To-Have” Consumer Device ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  13. 13. Mobile Is A Must-Have Business Tool ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  14. 14. Mobile Apps To Surpass Traditional Enterprise Apps By 2015IBM predicts that Mobile applications will surpass traditional platforms in the enterprise market by 2015. Findings: here
  15. 15. Execs Under 40 70% That View + Mobile As PRIMARY Comms Tool Source: Forbes/2010©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  16. 16. Mobile = B2B’s Lifelines To Livelihoods
  17. 17. It’s not that we’re changing our technology to mobile media. It’s how anytime-anywhere technology is changing us. THE REAL STORY©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  18. 18. Far From Just A New Media Mobile IGNITES… A REVOLUTION New Expectations | New Preferences | New Habits | New Thresholds©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  19. 19. What Are B2B Mobile Imperatives?©2012 Christina “CK” Kerley/CKB2B All Rights Reserved ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  20. 20. Optimize Your Content For The #1Unique Mobile Environment #2 Re-Imagine B2B Marketing Content Through Mobile Tools #3Win Over B2B Audiences Through“Better, Faster, Easier” Mobile Strategies©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  21. 21. Optimize Content For The Unique Mobile Environment #©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  22. 22. Desktop Experience Mobile Experience Optimize Web Experiences For Users—No Matter The Device©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  23. 23. Mobile User Needs = Different!Design For Needs That Users Have When They’re Remote
  24. 24. Don’t just think text… think video (better for small mobile screens!) Deliver Content Differently On Mobile Devices©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  25. 25. Optimize ALL Marketing Content Desktop eNewsletter Mobile eNewsletter Optimize E-Newsletters—And Campaign Landing Pages, Too!©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  26. 26. Re-Imagine B2B Marketing 2Content Through Mobile Tools # ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  27. 27. Mobile There Mobile Augmented Web Sites Reality Are QR/2D SMS Alerts & MANY Barcodes Text Campaigns Mobile Location- Based Services Video & Audio Tools Mobile Perfect Mobile Social Search/SEO Media For Near-Field Communication Proximity Marketing B2B (NFC) Content! Mobile Mobile Apps, Image Utilities & Recognition Extensions©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  28. 28. New Ways To Initiate And Extend Dialogues With Audiences• Brand “news/information” texts—new/improved products• Offer-based texts—coupons, product promotions and specials• Engagement texts—deepen the product/service experience SMS/MMS Alerts ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  29. 29. Give Collateral More Depth—And Audiences More Convenience—Through QR Codes Articles link to videos on theBusiness subject…cards link toMobileWebsites… QR Codes + Videos ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  30. 30. Even Better… Link To Customers Saying How GREAT You Are! Ad Links to Customer Testimonial Video = SMART!©2012 Christina “CK” Kerley/CKB2B All Rights Reserved QR Codes + Videos
  31. 31. Transform B2B Tradeshow InformationInto A Dynamic Experience For Attendees Mobile Apps ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  32. 32. Bolster Thought-Leadership Content Through Images, Videos & TextTablet (iPad) Apps ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  33. 33. Make Them Better At What They Do By Keeping Them “In The Know While On the Go” Thomson Reuters has launched a mobile app for New York-based lawyers that combines legal news, analysis and research. The app seeks to deliver value by giving lawyers both the news they need along with necessary tools to draw connections between news, facts and the law so they can better serve their clients. While the company offers other apps in the legal space, this is the first with a news element. It is being introduced alongside a new Web site also targeting lawyers.©2012 Christina “CK” Kerley/CKB2B All Rights Reserved Mobile Apps
  34. 34. Increase Productivity Through Friction-Free Mobile Experiences You can expect high-quality multi- stream video conferencing, zoom into video, toggle between video and shared content, even host meetings. “It is quite simply the best experience we have delivered in my eight years here at Cisco WebEx…WebEx mobile really does improve business productivity by enabling all participants, wherever they are, to easily join a WebEx meeting and collaborate fully.” says Knight.Mobile & iPad Apps ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  35. 35. Give Your Audience The Information They Need--When (& Where) They Need It©2012 Christina “CK” Kerley/CKB2B All Rights Reserved Location-Based Services
  36. 36. Win Over B2B Audiences With 3“Better, Faster, Easier” Mobile Strategies# ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  37. 37. BETTER! Better Experience For B2B TravelersMobile Websites, QR Codes, SMSAlerts, Apps ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  38. 38. FASTER! Faster Way To Do Banking For Time- Starved B2B AudiencesMobile Apps ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  39. 39. EASIER! Easier Way To Find B2B Products & ServicesApps/Augmented Reality
  40. 40. Remember!©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  41. 41. Far From Just A New Media Mobile IGNITES… A REVOLUTION New Expectations | New Preferences | New Habits | New Thresholds©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  42. 42. Optimize Your Content For The #1Unique Mobile Environment #2 Re-Imagine B2B Marketing Content Through Mobile Tools #3Win Over B2B Audiences Through“Better, Faster, Easier” Mobile Strategies©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  43. 43. New Tools Your world has gone mobile. So too must your New Behaviors marketing! New Thinking New Strategies New Opportunities©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  44. 44. Welcome To TheMobile Revolution, B2B. Make Mobile Your Moment To Shine.
  45. 45. Get The Free B2B Mobile Guide:www.B2BMobileRevolution.com
  46. 46. For More of CK’s MobileVideos & Articles: www.CKB2B.com

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