Center for Management
Development
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
Christina “CK” Kerley
Gaining A Ca...
Center for Management Development
Half Of U.S.
Internet Users
Use
Social Media
On A
Monthly
Basis.
Source: eMarketer, Augu...
Center for Management Development
Half The Planet
Is Currently Mobile.
3.4 BILLION People
Have Mobile Phones.
(and that nu...
Center for Management Development
Over 50%
of Kids
Under 2
Already
Have A
Digital
Footprint Source here.
Center for Management Development
Over 50% of U.S. workers
Source: IDC State of Social Business: 2009 Survey Results (Pub....
Center for Management Development
Thanks to social and mobile, people now spend
MORE Than HALF
THEIR DAY consuming media.S...
Center for Management Development
But This Isn’t a Speech About
Changes In Technology.
This Is A Discussion
About How Tech...
Center for Management Development
Because these technologies are
dramatically changing. . .
How we live
How we work
How we...
Center for Management Development
And They Necessitate
Changes From Business Professionals
Center for Management Development
Meet
The
Change
Agents
Center for Management Development
Meet The First
User-Generated Media.
Center for Management Development
Media Is Now Created By
The “Little Guys”
And they’ve amassed BIGinfluence
Center for Management Development
Social
Networking
Is Such A
Phenomenon,
It’s Even Big
At The
Box-Office.
Center for Management Development
Meet
The
First
Truly
“Personal”
Computer.
Center for Management Development
It’s really just a handheld computer…
(That also happens to ring.)
Center for Management Development
Meet The “Share Economy”
Customers that—through their sharing of ideas,
recommendations ...
Center for Management Development
Mobile As ‘First Screen’ Internet Device
In Only 3-5 Years
Meet The New (Mobile)Web
Center for Management Development
Meet the
Anytime-
anywhere,
always-on
purchasing
opportunity.
Center for Management Development
Social Networking via Mobile Browsers Up 90%
since 2009
--Source: ComScore, April 2010
T...
Center for Management Development
And when these
technologies
converge, they give
rise to entirely new
categories of
mobil...
Center for Management Development
The
Way
We
Live
Now
Center for Management Development
We
Simultaneously
Live In
2
Worlds.
Center for Management Development
Our
Communications
Now
Takes
Many Forms
(and Tools).
Center for Management Development
Our President,
The World’s Top
Billionaire And
Lady GaGa
all share
the same
communicatio...
Center for Management Development
We
Expect
Media
That
We
Can
Manipulate.
Center for Management Development
And
Media
That
Moves
With
Our Every
Move.
Center for Management Development
Real-Time
Is
The
Only
Speed
(and that’s not even
fast enough)
Center for Management Development
Multi-Tasking,
Multiple
Conversations,
Multi-
Channel
Society
The New Normal
Center for Management Development
While
Some
Companies
Aren’t
Changing
Their
Mindsets.
Center for Management Development
The
World
Continues
To
Dramatically
Change All
Around Them.
Center for Management Development
Fundraising moves from telethon drives
to text-messaging campaigns
Center for Management Development
The Media Now Involves The
Public In Political Debates.
Center for Management Development
Everyone Edits Today’s Encyclopedia
Center for Management Development
Your
Mobile
Phone
Becomes
Your New
ATM.
Center for Management Development
Even Traditional Companies Have Gone “2.0”
Center for Management Development
Brands use social media to generate crowds…
with videos then going viral.
Center for Management Development
Print Magazines May Be Dead…
But the iPad Brings Them New Life.
Center for Management Development
Companies now use tweets as an
effective customer-service channel.
Center for Management Development
"Within 10 years all educational textbooks are
expected to be digital, delivered through...
Center for Management Development
Billion-Dollar Tech Companies “Crowdsource”
The World For The Next Billion-Dollar Idea
Center for Management Development
Companies That Sell Running Shoes Are
Now Part Of Their Customers’ Runs.
Center for Management Development
Restaurants
Now Award
Their
FourSquare
“Mayors”
With Free
Food.
Center for Management Development
The Latest Viral Craze? Musicians On the Subway
Using Their iPhones As Their Musical Ins...
Center for Management Development
What
Do These
Changes
mean
for
YOU?
Center for Management Development
Companies must leverage these
modern-day technologies in order to
remain competitive... ...
Center for Management Development
Marketing Public
Relations
Recruiting
R&D
Technology
No Matter Your Corporate Role . . .
Center for Management Development
No matter
your
target
market’s
age…
Center for Management Development
All marketing must now
Begin,
Continue
Or
Contribute
To A
Conversation
Center for Management Development
You
Will
Need
To Leverage
These
Technologies
Center for Management Development
And
Build Brands
Across
3
Screens
Center for Management Development
You Will Need To Bring New Ideas
And New Technologies To
Modernize Your Companies
(And K...
Center for Management Development
As you grow your skills across social and
mobile media, you grow
your value
in the
broad...
Center for Management Development
You
Don’t
Want
To Get
Left
Behind
Center for Management Development
And
You Don’t
Want Your
Skills
To Become
Obsolete
Center for Management Development
Business now have more
ways to reach
more of their markets
than ever before.
But that’s ...
Center for Management Development
We’re only at the beginning of
realizing how much these
technologies are changing us…
an...
Center for Management Development
The
Question Is:
Are
You
Ready?
Center for Management Development
Known simply as "CK", marketing specialist Christina Kerley guides B2Bs
through the comp...
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Social And Mobile Media: Gaining A Career Competitive Advantage

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Keynote speech on emerging technologies (social media and mobile media) given at Rutgers University in October 2010 to an audience of graduate-level students and executives.

Published in: Business, Technology

Transcript of "Social And Mobile Media: Gaining A Career Competitive Advantage"

  1. 1. Center for Management Development ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved Christina “CK” Kerley Gaining A Career Competitive Advantage Through Social Media And Mobile Marketing
  2. 2. Center for Management Development Half Of U.S. Internet Users Use Social Media On A Monthly Basis. Source: eMarketer, August 2010
  3. 3. Center for Management Development Half The Planet Is Currently Mobile. 3.4 BILLION People Have Mobile Phones. (and that number is forecast to soar higher) Source here.
  4. 4. Center for Management Development Over 50% of Kids Under 2 Already Have A Digital Footprint Source here.
  5. 5. Center for Management Development Over 50% of U.S. workers Source: IDC State of Social Business: 2009 Survey Results (Pub. Jan. 2010) use social media for business purposes at least once per week.
  6. 6. Center for Management Development Thanks to social and mobile, people now spend MORE Than HALF THEIR DAY consuming media.Source here.
  7. 7. Center for Management Development But This Isn’t a Speech About Changes In Technology. This Is A Discussion About How Technology is Changing Us.
  8. 8. Center for Management Development Because these technologies are dramatically changing. . . How we live How we work How we buy How we communicate
  9. 9. Center for Management Development And They Necessitate Changes From Business Professionals
  10. 10. Center for Management Development Meet The Change Agents
  11. 11. Center for Management Development Meet The First User-Generated Media.
  12. 12. Center for Management Development Media Is Now Created By The “Little Guys” And they’ve amassed BIGinfluence
  13. 13. Center for Management Development Social Networking Is Such A Phenomenon, It’s Even Big At The Box-Office.
  14. 14. Center for Management Development Meet The First Truly “Personal” Computer.
  15. 15. Center for Management Development It’s really just a handheld computer… (That also happens to ring.)
  16. 16. Center for Management Development Meet The “Share Economy” Customers that—through their sharing of ideas, recommendations and opinions–create more customers.
  17. 17. Center for Management Development Mobile As ‘First Screen’ Internet Device In Only 3-5 Years Meet The New (Mobile)Web
  18. 18. Center for Management Development Meet the Anytime- anywhere, always-on purchasing opportunity.
  19. 19. Center for Management Development Social Networking via Mobile Browsers Up 90% since 2009 --Source: ComScore, April 2010 These technologies don’t replace one another… they reinforce one another.
  20. 20. Center for Management Development And when these technologies converge, they give rise to entirely new categories of mobile social media.
  21. 21. Center for Management Development The Way We Live Now
  22. 22. Center for Management Development We Simultaneously Live In 2 Worlds.
  23. 23. Center for Management Development Our Communications Now Takes Many Forms (and Tools).
  24. 24. Center for Management Development Our President, The World’s Top Billionaire And Lady GaGa all share the same communications platform.
  25. 25. Center for Management Development We Expect Media That We Can Manipulate.
  26. 26. Center for Management Development And Media That Moves With Our Every Move.
  27. 27. Center for Management Development Real-Time Is The Only Speed (and that’s not even fast enough)
  28. 28. Center for Management Development Multi-Tasking, Multiple Conversations, Multi- Channel Society The New Normal
  29. 29. Center for Management Development While Some Companies Aren’t Changing Their Mindsets.
  30. 30. Center for Management Development The World Continues To Dramatically Change All Around Them.
  31. 31. Center for Management Development Fundraising moves from telethon drives to text-messaging campaigns
  32. 32. Center for Management Development The Media Now Involves The Public In Political Debates.
  33. 33. Center for Management Development Everyone Edits Today’s Encyclopedia
  34. 34. Center for Management Development Your Mobile Phone Becomes Your New ATM.
  35. 35. Center for Management Development Even Traditional Companies Have Gone “2.0”
  36. 36. Center for Management Development Brands use social media to generate crowds… with videos then going viral.
  37. 37. Center for Management Development Print Magazines May Be Dead… But the iPad Brings Them New Life.
  38. 38. Center for Management Development Companies now use tweets as an effective customer-service channel.
  39. 39. Center for Management Development "Within 10 years all educational textbooks are expected to be digital, delivered through powerful e-readers " Andre Schneider, CEO World Economic Forum
  40. 40. Center for Management Development Billion-Dollar Tech Companies “Crowdsource” The World For The Next Billion-Dollar Idea
  41. 41. Center for Management Development Companies That Sell Running Shoes Are Now Part Of Their Customers’ Runs.
  42. 42. Center for Management Development Restaurants Now Award Their FourSquare “Mayors” With Free Food.
  43. 43. Center for Management Development The Latest Viral Craze? Musicians On the Subway Using Their iPhones As Their Musical Instruments. Video here.
  44. 44. Center for Management Development What Do These Changes mean for YOU?
  45. 45. Center for Management Development Companies must leverage these modern-day technologies in order to remain competitive... this speaks to the talent they recruit and retain.
  46. 46. Center for Management Development Marketing Public Relations Recruiting R&D Technology No Matter Your Corporate Role . . .
  47. 47. Center for Management Development No matter your target market’s age…
  48. 48. Center for Management Development All marketing must now Begin, Continue Or Contribute To A Conversation
  49. 49. Center for Management Development You Will Need To Leverage These Technologies
  50. 50. Center for Management Development And Build Brands Across 3 Screens
  51. 51. Center for Management Development You Will Need To Bring New Ideas And New Technologies To Modernize Your Companies (And Keep Them Relevant).
  52. 52. Center for Management Development As you grow your skills across social and mobile media, you grow your value in the broader job market.
  53. 53. Center for Management Development You Don’t Want To Get Left Behind
  54. 54. Center for Management Development And You Don’t Want Your Skills To Become Obsolete
  55. 55. Center for Management Development Business now have more ways to reach more of their markets than ever before. But that’s not what’s remarkable . . .
  56. 56. Center for Management Development We’re only at the beginning of realizing how much these technologies are changing us… and our businesses. Now That’s Remarkable.
  57. 57. Center for Management Development The Question Is: Are You Ready?
  58. 58. Center for Management Development Known simply as "CK", marketing specialist Christina Kerley guides B2Bs through the complexities of modern marketing (and modern technologies) by setting strategic course, identifying growth opportunities and developing unique programs that bolster revenues, customer relationships and market relevancy. For over 15 years, she has worked with Fortune 500, mid-sized enterprise and start-up companies across such industries as technology, media, mobile, health sciences and professional services. An insightful, impassioned voice in B2B, CK’s views and personality have made her an engaging writer, speaker, trainer and adjunct professor at Rutgers University—with her content on B2B social media marketing and B2B mobile marketing especially popular among today's marketers. Ranking in Smarter SM’s “100 Smartest People in Social Media” and 451Marketing’s “Top Social Media Strategists to Watch in 2010”, she is a featured writer for top marketing outlets and presenter at prominent industry events including The American Marketing Association, Sun Microsystems, SES, Optimization Summits and The MarketingProfs B2B Forum. Based in New York City, through her B2B marketing consultancy CK works with companies in the U.S. and abroad. Find out more at: www.CKB2B.com Testimonials: Click here Web Site: Click Here Articles: Click Here Speeches: Click Here Who Is Christina “CK” Kerley?

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