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Social And Mobile Media: Gaining A Career Competitive Advantage



Keynote speech on emerging technologies (social media and mobile media) given at Rutgers University in October 2010 to an audience of graduate-level students and executives.

Keynote speech on emerging technologies (social media and mobile media) given at Rutgers University in October 2010 to an audience of graduate-level students and executives.



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Social And Mobile Media: Gaining A Career Competitive Advantage Social And Mobile Media: Gaining A Career Competitive Advantage Presentation Transcript

  • ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved Christina “CK” Kerley Gaining A Career Competitive Advantage Through Social Media And Mobile Marketing
  • Half Of U.S. Internet Users Use Social Media On A Monthly Basis. Source: eMarketer, August 2010
  • Half The Planet Is Currently Mobile. 3.4 BILLION People Have Mobile Phones. (and that number is forecast to soar higher) Source here .
  • Over 50% of Kids Under 2 Already Have A Digital Footprint Source here .
  • Over 50% of U.S. workers Source:  IDC State of Social Business: 2009 Survey Results (Pub. Jan. 2010) use social media for business purposes at least once per week.
  • Thanks to social and mobile, people now spend MORE Than HALF THEIR DAY consuming media. Source here.
  • But This Isn’t a Speech About Changes In Technology. This Is A Discussion About How Technology is Changing Us .
  • Because these technologies are dramatically changing. . . How we live How we work How we buy How we communicate
  • And They Necessitate Changes From Business Professionals
  • Meet The Change Agents
  • Meet The First User-Generated Media.
  • Media Is Now Created By The “Little Guys” And they’ve amassed BIG influence
  • Social Networking Is Such A Phenomenon, It’s Even Big At The Box-Office.
  • Meet The First Truly “ Personal” Computer.
  • It’s really just a handheld computer… (That also happens to ring.)
  • Meet The “Share Economy” Customers that—through their sharing of ideas, recommendations and opinions–create more customers.
  • Mobile As ‘First Screen’ Internet Device In Only 3-5 Years Meet The New (Mobile)Web
  • Meet the Anytime-anywhere, always-on purchasing opportunity.
  • Social Networking via Mobile Browsers Up 90% since 2009 --Source: ComScore, April 2010 These technologies don’t replace one another… they reinforce one another.
  • And when these technologies converge, they give rise to entirely new categories of mobile social media .
  • The Way We Live Now
  • We Simultaneously Live In 2 Worlds.
  • Our Communications Now Takes Many Forms (and Tools).
  • Our President, The World’s Top Billionaire And Lady GaGa all share the same communications platform.
  • We Expect Media That We Can Manipulate.
  • And Media That Moves With Our Every Move.
  • Real-Time Is The Only Speed (and that’s not even fast enough)
  • Multi-Tasking, Multiple Conversations, Multi- Channel Society The New Normal
  • While Some Companies Aren’t Changing Their Mindsets.
  • The World Continues To Dramatically Change All Around Them.
  • Fundraising moves from telethon drives to text-messaging campaigns
  • The Media Now Involves The Public In Political Debates.
  • Everyone Edits Today’s Encyclopedia
  • Your Mobile Phone Becomes Your New ATM.
  • Even Traditional Companies Have Gone “2.0”
  • Brands use social media to generate crowds… with videos then going viral.
  • Print Magazines May Be Dead… But the iPad Brings Them New Life.
  • Companies now use tweets as an effective customer-service channel.
  • "Within 10 years all educational textbooks are expected to be digital, delivered through powerful e-readers "  Andre Schneider, CEO World Economic Forum
  • Billion-Dollar Tech Companies “Crowdsource” The World For The Next Billion-Dollar Idea
  • Companies That Sell Running Shoes Are Now Part Of Their Customers’ Runs.
  • Restaurants Now Award Their FourSquare “Mayors” With Free Food.
  • The Latest Viral Craze? Musicians On the Subway Using Their iPhones As Their Musical Instruments. Video here .
  • What Do These Changes mean for YOU?
  • Companies must leverage these modern-day technologies in order to remain competitive... this speaks to the talent they recruit and retain.
  • Marketing Public Relations Recruiting R&D Technology No Matter Your Corporate Role . . .
  • No matter your target market’s age…
  • All marketing must now Begin, Continue Or Contribute To A Conversation
  • You Will Need To Leverage These Technologies
  • And Build Brands Across 3 Screens
  • You Will Need To Bring New Ideas And New Technologies To Modernize Your Companies (And Keep Them Relevant).
  • As you grow your skills across social and mobile media, you grow your value in the broader job market .
  • You Don’t Want To Get Left Behind
  • And You Don’t Want Your Skills To Become Obsolete
  • Business now have more ways to reach more of their markets than ever before. But that’s not what’s remarkable . . .
  • We’re only at the beginning of realizing how much these technologies are changing us… and our businesses. Now That’s Remarkable.
  • The Question Is: Are You Ready?
  • Known simply as "CK", marketing specialist Christina Kerley guides B2Bs through the complexities of modern marketing (and modern technologies) by setting strategic course, identifying growth opportunities and developing unique programs that bolster revenues, customer relationships and market relevancy. For over 15 years, she has worked with Fortune 500, mid-sized enterprise and start-up companies across such industries as technology, media, mobile, health sciences and professional services. An insightful, impassioned voice in B2B , CK’s views and personality have made her an engaging writer, speaker, trainer and adjunct professor at Rutgers University—with her content on B2B social media marketing and B2B mobile marketing especially popular among today's marketers. Ranking in Smarter SM’s “100 Smartest People in Social Media” and 451Marketing’s “Top Social Media Strategists to Watch in 2010”, she is a featured writer for top marketing outlets and presenter at prominent industry events including The American Marketing Association, Sun Microsystems, SES, Optimization Summits and The MarketingProfs B2B Forum. Based in New York City, through her B2B marketing consultancy CK works with companies in the U.S. and abroad. Find out more at: www.CKB2B.com Testimonials: Click here Web Site: Click Here Articles: Click Here Speeches: Click Here Who Is Christina “CK” Kerley?