Meet Your Mobile Planet: This Changes Everything (Again)

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Keynote speech given by Christina "CK" Kerley at Social Slam in April 2011 focused on how mobile changes us, our marketing, best practices and opens new opportunities for today's marketers.

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  • 04/16/11 © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. Microsoft Mobile Marketing Summit
  • Meet Your Mobile Planet: This Changes Everything (Again)

    1. Meet Your Mobile Planet This Changes Everything—Again. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
    2. Over Half The Planet 5 BILLION Is Mobile 5 Billion Mobile Subscriptions Worldwide Source: ITU Data
    3. $5 BILLION IN 3 QUARTERS
    4. 5 BILLION APPS DOWNLOADED IN 2010
    5. Whether Teen, Tween, Professional, Retired, Rich or Poor: EVERYONE is Mobile
    6. Even Barbie Has An iPhone. But Does She Text Ken? ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
    7. 14% 106.5 Million Viewers 34% 2% 700 Million Users 1.7 Billion Netizens As Compared To Mobile’s 5 BILLION Subscriptions?
    8. U.S. Smartphones in 2010: 60 million Source: eMarketer
    9. U.S. Smartphones in 2015: 110 million Source: eMarketer
    10. 2011 Growth Rate For Tablet Computers (thanks iPad!): 100%
    11. Amount of U.S. Workforce Currently Mobile: 72%
    12. Decision makers currently checking email on their mobile devices: 64%
    13. 240% 60% Increase in U.S. Social Network App Access Year-Over-Year. (source: ComScore) Amount of mobile Internet Usage spent on social networking. (source: Ground Truth)
    14. The “ Killer App” In Mobile Is Social ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
    15. But Perhaps Most Profound Of All . . .
    16. Mobile As FIRST Screen Internet Device In 3-5 Years The New Web ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved Morgan Stanley findings here . Gartner findings here .
    17. “ We are in the early innings of a massive phenomenon.” Mary Meeker, Kleiner Perkins Caufield & Byers
    18. “ This new, huge technology market will transform almost every industry.” Dennis Woodside, Sr. VP of the Americas
    19. In the technology lollapalooza of the past decade, digital and social media are the warm-up acts to the headliner that is Mobile. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
    20. Mobile Is Driving A REVOLUTION Make No Mistake: New Media Drives: New Expectations New Preferences New Habits New Thresholds
    21. How Mobile Changes US (psst: this includes your customers!)
    22. Source here. We Now Spend More Than Half Our Day Consuming Media
    23. We Simultaneously Live (and Work) In 2 Worlds At All Times. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
    24. Our Personal And Professional Communications Now Take Many Forms (and Media). Texts Apps Tweets Podcasts Videos Blogs Check-Ins Social Networks ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
    25. Mobile Devices Become Our Personal Computers. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
    26. At Home & At Work, We Expect Media That We Can Manipulate . ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
    27. Tablets Make Every Room ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved A TV Room
    28. And Our Media Must Move With Our Every Move. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
    29. You Make It Or Break It In 2 Seconds. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved We’re Impatient!
    30. We Want MORE Choice, More Tools. Mobile Web Sites SMS Alerts & Campaigns Video & Audio Location- Based Services Mobile Augmented Reality QR/2D Barcodes ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved Mobile Search Location-Based Services Mobile Advertising Mobile Apps, Utilities & Extensions Mobile Social Media Proximity Marketing
    31. We Purchase Anytime-Anywhere ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
    32. Multi-Tasking, Multiple Convos Multiple Devices, Multi- Channel Society Welcome To The New Normal
    33. How Mobile Changes Marketing (pay attention!)
    34. From thinking BIG to thinking small…
    35. Desktop Tablet Smartphone
    36. From logos to barcodes.
    37. From selling running shoes to running “with” your customers .
    38. From collecting happy meal toys to virtual-toy collecting.
    39. Point. Click. Deposit… Done!
    40. Grilling As COOL Content, Not Just Commodity.
    41. From coupon clipping to game playing…
    42. To games that span an ENTIRE city…
    43. From watching TV to being a part of TV…
    44. From e-mailing to geo-fencing….
    45. From Publishing Travel Content To Enabling Content That Travels With Them…
    46. Marketers, Your Planet Has Gone Mobile ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved Has Your Marketing?
    47. www.CKB2B.com CK On The Web: www.CKBlog.com YouTube.com/CKB2B Twitter.com/CKSays CK’s Marketing Consultancy CK’s Marketing Blog CK’s Video Channel CK On Twitter

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