CK's B2B Speeches And Trainings: An Overview

B2B Social Media & Mobile Marketing Speeches & Trainings

The following packet provides overviews of speeches and trainings given at special events, professional conferences, company on-sites, executive trainings and university functions. These do not include speeches created specifically for companies, as most speeches are custom-prepared. For more information on speeches, professional trainings, online Webinars or consulting engagements, please contact CK.

What Are Audiences Saying About CK? “ CK is an engaging speaker with great knowledge to share. Her enthusiasm for emerging technologies is both inspiring and contagious, with her tips on strategy development both practical and useful. She was a highlight of the conference!” — Holly Seguine, eCommunications Manager, Deloitte, Inc. "CK gave a thought-provoking, awe-inspiring presentation. Our members, without a doubt, found it to be one of the best 'Maverick Marketing Monday' events yet!" — Katherine Cockrel, Manager, Small Business Programs, Detroit Regional Chamber of Commerce "CK is such an incredible speaker and mentor that attendees were raving about her… she has a gift for teaching audiences!“ — Liz Bothwell, Events Marketing, MarketingProfs "A very dynamic presenter who clearly knows how to leave an audience with much to think about, CK led an incredible session showing exactly, step by step, how to integrate social media and mobile media to increase ROI. Had I only gone to CK's one day of training alone, I'd have considered the conference a huge success... she knocked it out of the park!“ — Patrick Prothe, Marketing Communications Manager, Viewpoint Construction Software "CK lives on the leading edge of technology innovation. She is an inspirational speaker who presents a compelling business case for corporate innovation and outreach to existing and emerging consumers.’ Her energy and excitement is contagious as she brings often-esoteric subjects to light." — Abe Weiss, Executive Director, Rutgers University, Center for Management Development "CK is one of those rare presenters that can simultaneously meet the needs of those that are new to marketing with emerging technologies and those that are already working with them… she has great energy and clearly has a passion for her profession!" — April M. Ward, Digital Communications Leader, GE Energy Services Click Here For All Testimonials

When it comes to social media, B2B companies of all sizes and sectors are afforded remarkable social-media opportunities that give them first-mover advantages, lucrative customer relationships and a new channel for producing inbound leads. Through instruction and real-world examples, this presentation walks B2B marketers through a set of social-media strategies that pave new roads, offer entirely new sources of value and raise the bar for their companies, and their industries. B2B Social Media Strategies … to win industry leadership.

Content is a means to an end with the goal being increased levels of awareness, conversions, search-engine rankings and user engagement. And now mobile provides a stunning opportunity for your content to reach more of your audience. But today's marketers are challenged with understanding how to integrate mobile to make an difference to their businesses. This presentation—perfect for both B2Bs and B2Cs—replaces confusion with clear direction on leveraging mobile as a remarkable new content platform. Through 10 tips, tools and to-do's, attendees gain insight about optimizing content for mobile devices, reimagining current content into mobile programs and tapping mobile tools to provide new levels of creativity for your brand (and new layers of utility for target audiences!). Mobilize Your Content: 10 Tips, Tools & To-Do’s

This presentation explores how mobile is not just driving a dramatic new set of media, but dramatic shifts across B2B audience preferences, habits and expectations... and how those drivers are creating an entirely new set of imperatives for today's B2B marketers. I call it "The New Normal" as so much has changed in such a short span of time, yet it's altogether commonplace to us now. To that end, this presentation walks audiences through the profound changes, as well as gives imperatives on how their branding, strategy and thinking must change in order to reach, engage and serve target audiences in this anywhere-anytime-always-on-multi-channel world. The “New Normal”—And The New Imperatives For Today’s B2Bs.

Building The B2B Business Case for Social Media In a world brimming with Celebrity Twitter accounts, Facebook fans and millions of personal blogs, it's small wonder why so many B2B marketers view social media as strictly a "consumer play." But that mindset could be costing them revenues, relevance and, quite possibly, a competitive advantage. This presentation illuminates the tremendous opportunities that social media affords B2B companies by building a business case, punctuated by 10 key benefits, that explains why B2B marketers should be leveraging these tools to engage with their audiences, grow profits and increase their reach .

Building The B2B Business Case for Mobile: Turning Skeptics Into Supporters While it seems impossible to avoid the buzz over mobile marketing these days, the fact is that mobile marketing is still very new... and even newer to B2Bs. It's not that B2Bs marketers don't want to innovate around this exciting new set of media, it's just that their executives need to better understand why mobile poses a high-opportunity, high-ROI marketing channel for their businesses, and how mobile can make a significant impact with their professional audiences. This presentation arms B2B marketers with 10 Key Arguments to win over their internal executives—and turn mobile skeptics into mobile supporters.

With over HALF THE PLANET already on mobile (3.4 BILLION subscribers and surging higher still) and with mobile set to overtake PCs as the 'first-screen' Web device within 3-5 years, no matter if your target audience is business professionals or consumers, age 16 or 65, located in the U.S. or spread all over the globe... mobile will play a vital role in how you engage and support your buyers and prospects. But marketers must start aligning their marketing initiatives with their mobile audiences, and start doing so today. To that end, this presentation covers the tremendous opportunities that marketers are now afforded through mobile technology, the range of innovative tools they can integrate within their marketing mix, as well as examples of mobile approaches leveraged by B2B and B2C companies. Mobile Marketing Opportunities

This in-depth training—perfect for B2Bs who are looking to improve their social media success as well as marketers who are brand new to these new media—will help you take a step back and plan a solid strategy and set of programs for integrating social media into your marketing plan to achieve better ROI. Through instruction, examples and exercises, marketers are provided with frameworks across setting clear-cut goals and developing a solid B2B strategy, identifying the tools that support unique programs, learning how to assess social-media ROI, as well as techniques for using social media to bolster the impact of existing initiatives. Integrating B2B Social Media To Improve ROI

As a perfect companion to “Integrating B2B Social Media Into The Marketing Mix”, or as a standalone training, this presentation walks marketers through the business case for B2B Mobile Marketing, the varied mobile approaches for offering new sources of value to business audiences and examples of successful B2B mobile programs. Additionally, this session illuminates how mobile tools and approaches can improve the impact of existing B2B marketing programs. Integrating B2B Mobile Media To Improve ROI

Why Do Business Professionals Use Social Media? Why do business professionals use social media—what motivates them to engage in the social Web, what needs does it fulfill, which challenges does it solve, and how are their reasons different from consumers' use of Web 2.0 tools and technologies? The reasons, and their avid rates of social-media usage might surprise you… while the benefits of B2B Social Media will delight you .

While B2C marketers are tapping mobile technologies in earnest, B2B marketers have not yet fully recognized that mobile represents a remarkable, revenue-driving channel for their efforts. With mobile, the majority of today's B2B marketers simply aren't sure what is available to them, which tools to integrate, and where to even start. This presentation replaces confusion with clarity by illuminating how mobile is relevant for B2Bs and highlights 5 ways that B2B marketers can leverage mobile across their branding, lead-gen and content-marketing initiatives. Audiences learn why mobile is essential for B2B, and how it can boost their current marketing programs. Plus, executives will get key action points for what they could be doing with mobile right now (instead of what they're missing), along with a packet of implementation tips and a glossary of mobile approaches. 5 Ways To Integrate Mobile Into The B2B Marketing Mix

With 4.6 billion current mobile subscriptions projected to surge to 6.5 billion mobile connections by 2014, there's no denying it: Mobile has arrived—and it's changing how (and where) business professionals communicate with each other, and how (and WHY!) audiences interact with B2B brands. This presentation focuses on the core and complex question of "Why Mobile for B2B companies?" and explains how business professionals benefit from mobile—and the many ways that B2Bs stand to gain value from integrating mobile into their marketing. Why Mobile For B2Bs?

The B2B “SMO” Puzzle Build it and they won’t necessarily come… but cultivate your social media programs and your brand’s audience and prominence will grow. While many B2B marketers are integrating social media into their marketing mix, they are still challenged on how to build and bolster their social-media marketing. This presentation presents the four parts of the “SMO Puzzle” (Social Media Optimization) so that marketers can ensure they’re following best practices and better processes—and not overlooking simple ways to increase their success. Spanning how to optimize content and enable sharing tools to why maximizing digital footprints and increasing participation is key to increasing exposure, this session provides an array of tips, techniques and tools to help B2Bs get the most out of these media.

A great session to introduce B2B marketers to mobile marketing and how to start smart, launch strong and leap ahead by integrating mobile marketing initiatives targeted at their highly engaged (and highly mobile!) business audiences. Walking marketers through the 10 key questions to consider when integrating mobile marketing, this presentation covers everything from developing mobile business tools and applications, to development considerations of the various mobile platforms, to the many different program types that mobile provides… and much more. 10-Step Starter Guide: Integrating Mobile Into The B2B Marketing Mix

A terrific primer for B2B marketers who are trying to understand how tools such as blogs, podcasts, wikis, link-sharing tools and bookmarking sites are relevant to them, and their revenue-generating strategies, The B2B Social Media Marketers’ Toolset provides fundamental instruction of these tools in modern-day marketing. Walking audiences through the array of tools now available to them—and their marketing programs!—this presentation not only removes the mystery of these new-age tools but also identifies their strategic and tactical uses for B2B applications. The B2B Marketers’ Social Media Toolset.

For today’s B2B marketers, there are two ways to use social media to increase ROI: launching all-new programs… or integrating social media into existing programs to increase their impact and levels of return. Covering areas from content marketing, CRM and customer support, to PR, events, email marketing and much more, the key theme is how to leverage social media in current programs, not just new ones. Integrating Social Media Into Existing B2B Efforts

10 (Essential!) Rules To Pass the "Web 2.0 Go" Social media (aka "Web 2.0") provides marketers with groundbreaking opportunities amid a groundswell of customer-empowered trends. It's also changing the way business is done, because now we have new voices in the business process. There's much opportunity and many rewards... but not without their share of new rules for avoiding marketing misfires and unnecessary risks. This "monopoly-inspired" presentation, covers 10 (Essential!) rules that no marketer should pass the Web 2.0 Go without.

The BIG Shift: Welcome To Your New "Social" World In this strange new “social” world, what has changed for today’s B2B marketers? Most everything. What do these profound shifts in audience mindsets, media usage and purchasing behaviors mean to marketers? A lot of change to their marketing practices and business processes. But it also signals a tremendous new world of opportunity for companies that compete by adapting to the new world around them, instead of resisting it. This presentation takes marketers through what has changed, which practices are outdated and strategic ways to leverage these thrilling new trends and technologies to grow brand revenues, increase reach and build customer relationships.

Slaying The Social Media "Fear Demons" So many companies could be benefiting from using social media, yet they stay on the sidelines due to fear of the unknown, fear of “bad buzz” or fear of talking with a (gulp!) global audience. But you needn’t be scared of these new tools, new lingo and new environment... all you need is to be shown how to handle any situation—and slay any demon!—so that you launch strong, build relationships and increase revenues (instead of increasing risk).

10-Step Social Media Starter Guide For B2Bs There's no escaping it, marketers: Amid a flurry of headlines, bestsellers, and reports documenting social media's meteoric rise to the mainstream... the future has arrived. But for a B2B executive tasked with making sense of wikis, WOM, blogs, and buzz, wouldn't it be nice if the future came with a road map? In this presentation, B2B marketers get exactly that, step-by-step instruction on how to start smart, launch strong and sustain their social media programs so as to ensure they get the most out of these media.

Convincing The Critics — Winning Over The Boardroom — As a marketing professional, you’re likely looking at integrating social media into your marketing mix... or have it play a much larger role than in the past. But while your eyes are on your market, you must first get the green light from your Executive Committee—a group who will have questions, critiques, and objections aplenty. They'll want social media ROI defined in the language of business not newfangled lingo and they'll require statistics, success stories, and common-sense reasons for integrating such uncommon media into the company's strategies and plans. In this presentation you’ll learn 10 key * business arguments* for winning over your toughest audience: The one found inside the boardroom.

Connecting The Dots: Online Brand Reputation Management As online conversations grow and spread, there's a good chance that people are "talking" about your brand using the tools of social media. But how to monitor what they're saying... and how should you be responding to them? In this presentation, we connect the dots of (1) why you should be monitoring online conversations + (2) which tools and solutions to use to tune into the talk + (3) how to respond to positive and negative feedback about your brand--as well as tips for engaging brand advocates.

BIG-Impact Branding Why sell a humdrum hamburger when you can market a happy meal? A drop of chocolate when you can divine the Hershey's kiss? A gigantic database when users go gaga over Google? Make no mistake, brand matters—no matter the size of your business. Whether your company targets consumers or professionals, a strong brand is your single best shot of making sure your business stands out, stands apart, generates high sales and has staying power. In this presentation, you'll be walked through the What's, Why's and How's of creating BIG impact for your brand (even if your company is small).

Social Media Marketing Training Blending education and marketing, our training helps B2B executives transition from outdated marketing practices to navigating the complex Web 2.0 landscape with confidence and a custom plan. Held on-site at companies through a multi-day format, executives are trained on the profound shifts in trends, tools, mindsets, markets, rules of engagement and purchasing behaviors—and learn which changes they need to make in order to yield benefits across revenues, customer relationships, online WOM, market relevance and lowering their level of risk. Unrivaled in its breadth of content, lessons learned and strategic ideas customized to EACH company, our training shifts your thinking… along with your marketing. Full training detail here .

Known simply as "CK", marketing specialist Christina Kerley guides B2Bs through the complexities of modern marketing (and modern technologies) by setting strategic course, identifying growth opportunities and developing unique programs that bolster revenues, customer relationships and market relevancy. For over 15 years, she has worked with Fortune 500, mid-sized enterprise and start-up companies across such industries as technology, media, mobile, health sciences and professional services. An insightful, impassioned voice in B2B , CK’s views and personality have made her an engaging writer, speaker, trainer and graduate-level adjunct professor—with her content on B2B social media marketing and B2B mobile marketing especially popular among today's marketers. Ranking in Smarter SM’s “100 Smartest People in Social Media” and 451Marketing’s “Top Social Media Strategists to Watch in 2010”, she is a featured writer for top marketing outlets and presenter at prominent industry events including The American Marketing Association, Sun Microsystems, SES, Optimization Summits and The MarketingProfs B2B Forum. Based in New York City, through her B2B marketing consultancy CK works with companies in the U.S. and abroad. Find out more at: www.CKB2B.com Testimonials: Click here Web Site: Click Here Articles: Click Here Speeches: Click Here Who Is Christina “CK” Kerley?

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CK's B2B Speeches And Trainings: An Overview

by Christina "CK" Kerley

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