B2B Mobile Revolution: New World. New Imperatives. New Opportunities.

www.B2BMobileRevolution.com New World.New Opportunities. New Imperatives. Twitter: @CKsays

NoMoPhobia

“We are in the early innings of a massivephenomenon.” Mary Meeker, Kleiner Perkins Caufield & Byers

• Heavy Users• Lifelines To Their Livelihoods• Global 24/7/365 World• Remote Workforce• 70% of Execs Under 40 view mobile as primary device

Revenue EffectMobile’s real revenue effect is one of drastic and permanent behavior changes across the way the world now: WORKS LIVES COMMUNICATES BUYS

Optimize Your Content For The #1Unique Mobile Environment #2 Re-Imagine B2B Marketing Content Through Mobile Tools #3Win Over B2B Audiences Through“Better, Faster, Easier” Mobile Strategies©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

Mobile User Needs = Different!Design For Needs That Users Have When They’re Remote

Mobile There Mobile Augmented Web Sites Reality Are QR/2D SMS Alerts & MANY Barcodes Text Campaigns Mobile Location- Based Services Video & Audio Tools Mobile Perfect Mobile Social Search/SEO Media For Near-Field Communication Proximity Marketing B2B (NFC) Content! Mobile Mobile Apps, Image Utilities & Recognition Extensions©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

New Ways To Initiate And Extend Dialogues With Audiences• Brand “news/information” texts—new/improved products• Offer-based texts—coupons, product promotions and specials• Engagement texts—deepen the product/service experience SMS/MMS Alerts ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

Give Collateral More Depth—And Audiences More Convenience—Through QR Codes Articles link to videos on theBusiness subject…cards link toMobileWebsites… QR Codes + Videos ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

Make Them Better At What They Do By Keeping Them “In The Know While On the Go” Thomson Reuters has launched a mobile app for New York-based lawyers that combines legal news, analysis and research. The app seeks to deliver value by giving lawyers both the news they need along with necessary tools to draw connections between news, facts and the law so they can better serve their clients. While the company offers other apps in the legal space, this is the first with a news element. It is being introduced alongside a new Web site also targeting lawyers.©2012 Christina “CK” Kerley/CKB2B All Rights Reserved Mobile Apps

Increase Productivity Through Friction-Free Mobile Experiences You can expect high-quality multi- stream video conferencing, zoom into video, toggle between video and shared content, even host meetings. “It is quite simply the best experience we have delivered in my eight years here at Cisco WebEx…WebEx mobile really does improve business productivity by enabling all participants, wherever they are, to easily join a WebEx meeting and collaborate fully.” says Knight.Mobile & iPad Apps ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

EASIER! Easier Way To Find B2B Products & ServicesApps/Augmented Reality

Optimize Your Content For The #1Unique Mobile Environment #2 Re-Imagine B2B Marketing Content Through Mobile Tools #3Win Over B2B Audiences Through“Better, Faster, Easier” Mobile Strategies©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

Welcome To TheMobile Revolution, B2B. Make Mobile Your Moment To Shine.

Get The Free B2B Mobile Guide:www.B2BMobileRevolution.com

For More of CK’s MobileVideos & Articles: www.CKB2B.com

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B2B Mobile Revolution: New World. New Imperatives. New Opportunities.

by Christina "CK" Kerley on May 23, 2012

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