The C Word: How the Collaborative is disrupting everything and How you can benefit from it
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The C Word: How the Collaborative is disrupting everything and How you can benefit from it

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The collaborative economy is not only growing fast but also becoming incredibly pervasive. What exactly is it and what is driving this quiet revolution? How might this affect one's industry and roles? ...

The collaborative economy is not only growing fast but also becoming incredibly pervasive. What exactly is it and what is driving this quiet revolution? How might this affect one's industry and roles? This presentation delves into the questions and more.

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  • Established Companies jumping on the Sharing Bandwagon: <br /> <br /> Nike (runners communities) <br /> Virgin Atlantic (sharing luggage space) <br /> Lego (pley, renting legosets) <br /> Groupon(collective buyers power) <br /> French Post (digital identities for registered letters) <br /> Quirky (user-submitted ideas to the company via virtual platforms) <br /> Starbucks (crowdsourcing design) <br /> Dell (crowdsourcing product specifications) <br /> Google Helpouts(skills sharing) <br />
  • <br /> http://chiefmartec.com/2012/10/5-meta-trends-underlying-almost-all-of-modern-marketing/
  • http://www.slideshare.net/HavasWorldwide/havasww-new-consumer-and-the-sharing-economy?utm_campaign=ss_search&utm_medium=default&utm_source=4&qid=4be00ced-742b-4018-a973-45a673e62e78&v=default&b=&from_search=4 <br /> <br /> <br /> Difficulty in building a critical mass of supply and demand <br /> Difficulty in creating the inventory (especially with geographical dispersion) <br /> Higher-than-expected operating costs (customer service, insurance, lobbying, customer acquisition, security, etc) <br /> Competition from free alternatives <br /> Customers sidestepping the middleman platform <br /> Too much revenue going back to suppliers <br /> Mounting opposition from conventional industry groups <br /> Neglecting advocacy for regulatory change <br />

The C Word: How the Collaborative is disrupting everything and How you can benefit from it Presentation Transcript

  • 1. C.K.Kumar And how to benefit from it @SupraMBA #PCATX13 The C Word - How Collaborative Economy is Disrupting Everything
  • 2. Collaboration Economy: Benefit from it C.K. Kumar  What is the Collaborative Economy?  WWW - Who is sharing What with Whom?  Why is this so different ?  How can you start a Collaborative Startup?  Key Takeaways Agenda
  • 3. Collaboration Economy: Benefit from it C.K. Kumar Collaborative Consumption Access over Ownership I NEED YOU HAVE
  • 4. Collaboration Economy: Benefit from it C.K. Kumar Who’s in the Sharing Economy
  • 5. Collaboration Economy: Benefit from it C.K. Kumar Who’s in the Sharing Economy SERVICES SPACE SHARING ECONOMY
  • 6. Collaboration Economy: Benefit from it C.K. Kumar The Size and Trends Source: Ouishare, Frost & Sullivan  US Car Sharing Market: $3B  Consumer P2P Rental Market: $26B  Investment in Coll. Economy: $67B
  • 7. Collaboration Economy: Benefit from it C.K. Kumar Why is this happening Based on Forrester Research, Aldo De Jong & Claro Partners
  • 8. Collaboration Economy: Benefit from it C.K. Kumar Why is this happening Based on Forrester Research, Aldo De Jong & Claro Partners Share JOY OF SHARING
  • 9. Collaboration Economy: Benefit from it C.K. Kumar Key Drivers Source: “The Collaborative Economy”, Altimeter Group
  • 10. Collaboration Economy: Benefit from it C.K. Kumar What is Different? Traditional Business Collaborative Economy Me We Centralized (1%) Distributed / Networked (99%) Company owns Product / Service User rents access to Product / Service Asset Heavy – More, Often Asset-lite – Rent, Use as needed, Hierarchical Distribution Flattened Structure / Disintermediation Idle Capacity / under-utilization Optimizing utilization Limited choices / One-size fits all Multiple Choices, Personalized & tailored Pay-as-you-go Pay-as-you-live
  • 11. Collaboration Economy: Benefit from it C.K. Kumar Coll. Economy Value Chain Source: Altimeter Group  Rent  Subscribe  Co-Ideate  Co-Fund  Co-Build  Co-Market  Co-Sell  Resell  Swap  Lend  Gift
  • 12. Collaboration Economy: Benefit from it C.K. Kumar Simple Feasibility Analysis START NOT FEASIBLE EXPENSIVE? SHORT SATISFAC- TION? ASSET LIQUIDITY? IDLING CAPACITY? ENHANCE VALUE? FEASIBLE YES NO NO NO NO NO YES YES YES YES
  • 13. Collaboration Economy: Benefit from it C.K. Kumar Ripe for Disruption Source: Based on Marco Torregrossa, Euro Freelancers
  • 14. Collaboration Economy: Benefit from it C.K. Kumar At Risk Industries SHORT FUSE, BIG BANG LONG FUSE, BIG BANG SHORT FUSE, SMALL BANG LONG FUSE, SMALL BANG %ChangeinBusiness Time (in Years) Media Finance Retail Trade Professional Services Arts & Recreation Real Estate Construction Wholesale Trade Hospitality Food Services Manufacturing Mining Education Transportation Health Govt. Services Agriculture Utilities 15% BasedonDeloitte’sDigitalDisruptionMap
  • 15. Collaboration Economy: Benefit from it C.K. Kumar
  • 16. Collaboration Economy: Benefit from it C.K. Kumar Meta Trends in CC  Trust & Reputation: Offline  Online  Producers  Customers  Linear Economy  Circular Economy  LaaP  LaaS
  • 17. Collaboration Economy: Benefit from it C.K. Kumar Key Takeaways  ABC – Always Be Collaborating  A gentle change in perspective  Consumption – Better, not more  Community – Share more, own less  Trust – neighbors, strangers, institutions  Opportunities to  Expand the market  Connect to the consumers, partners  Improve profitability
  • 18. Collaboration Economy: Benefit from it C.K. Kumar Thank You