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NEWS FLASH !!
Mobile Marketing is taking over the world of Marketing. This interactive, case-driven session is an attempt to understand what factors make mobile marketing so special and whether / how it is different from traditional marketing. Considering that everyone is now a mobile marketer, what does it really mean to have a successful "Mobile Marketing Campaign" ? What are the hidden challenges and naked opportunities? And how can one drive additional business or improve profitability using the right Mobile Marketing techniques. This session is to help determine whether this mad, muddled world of Mobile Marketing is indeed the solution to effective marketing or just Silicon Snake Oil.