@SupraMBA                            #PCATXC.K. Kumar             of Mobile Marketing !               Making Sense & Profi...
It’s a ( Mad )3 World of Mobile MarketingC.K. Kumar
It’s a ( Mad )3 World of Mobile MarketingTypes of Marketing     $295B                  47%                                ...
It’s a ( Mad )3 World of Mobile MarketingTypes of Mobile Marketing       ~$2.4B                                           ...
It’s a ( Mad )3 World of Mobile MarketingWhat makes Mobile Different               rdThe          3rd             3      S...
It’s a ( Mad )3 World of Mobile MarketingMobile Marketing Value Chain                                           Aggre-    ...
It’s a ( Mad )3 World of Mobile MarketingMobile Marketing: Challenges    Poor Experience    Complex Ecosystem    Multip...
It’s a ( Mad )3 World of Mobile MarketingMobile Marketing KSF      Target                         Marketing     Customer  ...
It’s a ( Mad )3 World of Mobile MarketingHow do we know it Works     Personal                                           Co...
It’s a ( Mad )3 World of Mobile MarketingLatest Buzz                             $$                     Mobile            ...
It’s a ( Mad )3 World of Mobile MarketingThe Takeaway Mobile Marketing works (for now) All Marketing rules still apply t...
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Its a Mad, Mad, Mad World of Mobile Marketing

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NEWS FLASH !!
Mobile Marketing is taking over the world of Marketing. This interactive, case-driven session is an attempt to understand what factors make mobile marketing so special and whether / how it is different from traditional marketing. Considering that everyone is now a mobile marketer, what does it really mean to have a successful "Mobile Marketing Campaign" ? What are the hidden challenges and naked opportunities? And how can one drive additional business or improve profitability using the right Mobile Marketing techniques. This session is to help determine whether this mad, muddled world of Mobile Marketing is indeed the solution to effective marketing or just Silicon Snake Oil.

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Transcript of "Its a Mad, Mad, Mad World of Mobile Marketing"

  1. 1. @SupraMBA #PCATXC.K. Kumar of Mobile Marketing ! Making Sense & Profiting From The Chaos
  2. 2. It’s a ( Mad )3 World of Mobile MarketingC.K. Kumar
  3. 3. It’s a ( Mad )3 World of Mobile MarketingTypes of Marketing $295B 47% Dir. Response Marketing Indirect Web-Based Direct Dir. Mail$168B VM Mktg E-Mail Fax Inserts Tele - Marketing ~$2.4B Mobile CouponingC.K. Kumar Source: Direct Marketing Association, Wikipedia
  4. 4. It’s a ( Mad )3 World of Mobile MarketingTypes of Mobile Marketing ~$2.4B SMS Mobile MMS Mobile WebLocation- QR Codes Based Proximity Bluetooth Push Notifications InfraredC.K. Kumar Source: Mobile Marketing Association, Wikipedia
  5. 5. It’s a ( Mad )3 World of Mobile MarketingWhat makes Mobile Different rdThe 3rd 3 Screen Multi-functional Device Omni-Channel Opportunities Relationship Dynamics It’s all in the Cloud Behavioral MetricsC.K. Kumar
  6. 6. It’s a ( Mad )3 World of Mobile MarketingMobile Marketing Value Chain Aggre- Advertiser Agencies Enablers Telco gatorsC.K. Kumar Source: IAB, MMA, Radar Research
  7. 7. It’s a ( Mad )3 World of Mobile MarketingMobile Marketing: Challenges Poor Experience Complex Ecosystem Multiple Platforms Evolving Metrics Monetization Paths Revenue SplitC.K. Kumar Source: Mary Meeker, ZestAdz
  8. 8. It’s a ( Mad )3 World of Mobile MarketingMobile Marketing KSF Target Marketing Customer Objective Metrics Results OptimizeC.K. Kumar
  9. 9. It’s a ( Mad )3 World of Mobile MarketingHow do we know it Works Personal Convenient Local Intent  Conversion Loyalty ProgramsC.K. Kumar
  10. 10. It’s a ( Mad )3 World of Mobile MarketingLatest Buzz $$ Mobile SoLoMoC.K. Kumar Source: The Marketing Pilgrim, MomentFeed
  11. 11. It’s a ( Mad )3 World of Mobile MarketingThe Takeaway Mobile Marketing works (for now) All Marketing rules still apply to Mobile Technology enables detailed metrics  Active and passive data collection  XMOS (Cross-Media Optimization Study) Mobile marketplace still evolving  Monetization ChallengesC.K. Kumar

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