Swot analysis

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  • 1. SWOT analysis of MCDONALD’S – Serving Fast Food
    Presented by
    Vignesh .C. J
    8uta45
  • 2. INTRODUCTION
    Ray Kroc opened the first McDonald’s restaurant in 1955.
    Initially offered limited menu of high quality and moderately priced food.
    Maintained QSC&V ( Quality, Service, Cleanliness, Value )
    In 1967 first restaurant outside US in Canada
    McDonald’s vision is to be the major player in food service around the world
  • 3. WHY ???
    Strong brand name.
    Excellent reputation
    Loyal customers.
    Value for money
    Learned how to run McDonald’s restaurant and maintain QSC&V in US, Germany, England, Japan and Australia
    22 Languages used for training for complete customer satisfaction
  • 4. SWOT ANALYSIS
  • 5. SUGGESTIONS
    Be first in market
    Establish the brand as quickly as possible
    Advertising heavily
    Advertisements based on local themes and reflect different environment.
    Create more awareness about the product
  • 6. THANK YOU!!!