Customer Decision Journey

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Customer Decision Journey

  1. 1. http://www.hotelh10conquistad or.com/fr/index.html
  2. 2. TARGET CUSTOMER  Families  Persons who look for the sun and for the heat  Young people  Middle Class  Customers who want to relax
  3. 3. RESEARCH OF HOTEL  The customer has to go on internet and type on google « Hotel Tenerife , playa de las Americas »  First page on Google  It appears as the third hotel  The first site which appears is OTA (booking.com)
  4. 4. WHY THIS HOTEL ?  4 star hotel  Tenerife  Good comments on tripadvisor  Professional space  Specialized services  Privilege customers
  5. 5. RESERVATION o On the website www.hotelh10conquistador.com o On tripadvisor, booking or expedia o Fast and effective
  6. 6. OTA  Allow customer to make the reservation  Give more information  Allow the customer to see comments  Plan the travel  Find other service
  7. 7. THANK YOU

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