Search Engine Optimization
Stage 1 : Web Crawling & Indexing Audit
Stage 2 : Competitor Analysis
Stage 3 : Keyword Analysi...
Stage1
Web Crawling & Indexing & Audit
Status of search engine crawling
Broken links and time out pages Audit
Check out th...
Stage2
Competitor Analysis
Competitor Traffic Analysis
Competitor Target keywords Rev
iew
Competitor Traffic Sources Analy...
Stage 3
Keyword Analysis
Competitor keywords An
alysis
Keyword Selection
Website keyword phrases
Analysis
Stage 4
On page Optimization & Audit
On page Optimization Audit
Web page URL optimization
Web page Content Optimization
Ti...
Stage 5
Off Page Optimization & Audit
Back Link Audit

Search Engine Submission

Unique Domain Link building

Generate Lin...
Stage:6
UI Design & Categorization
Audit for URL navigation

Suggest the easy navigation
breadcrumb

Categorize the pages ...
Status of search engine crawling
We have to check the search engine
crawler blocks which not allow the
search engine robot...
Broken links and time out pages Audit
We should do the audit for broken links
and time out pages which mostly push
down th...
Check out the 301 Web Redirection
It is very important in the crawling
audit. We have to check the
header 301 redirection ...
Flash & JavaScript Blocks

Fundamentally search engine can't
crawl the Java & Flash navigation.
So we should confirm that,...
Status of Indexing
We have to check page indexing
frequency and indexing status
which helps to keep in search
engine resul...
Check the site map status
We have to know the availability of the site
map of the website. It should be
submitted in searc...
Frequency of Indexing
We have to check the frequency of
indexing. If pages are not indexed
frequently and very low indexin...
Competitor Traffic Analysis

We have to analyze the
competitor average traffic
trend. It helps to know
current trend and o...
Competitor Target keywords Review
We have to check the target keywords of
competitor and its performance. So
we can finali...
Competitor Traffic Sources
We have to check the
competitor traffic
sources like search
engine, social media,
campaign. We ...
Competitor Back Link Analysis
We have to analyze
competitor back links of
Dofollow links & Nofollow
link counts, unquie
do...
Competitor keywords Analysis
We have to select good performing
keywords from the competitor. It
helps to get new related k...
Keyword Selection
Select the keywords
by using competitor
and keyword tool
based on the search
volume and
competitor.
Tool...
Website keyword phrases Analysis :
We should analysis
the key phrases in
the website. We can
finalize the keywords
based o...
Web page URL optimization
Audit

Optimization :

Audit for the
duplicate URLs

Optimize the URL with
Keyword Phrases based...
Web page Content Optimization
Audit :
Audit the copy content in the
website
Availability of the index-able
text in the pag...
Title & Meta description Optimization
Audit :
Audit for Repeated meta tags
Audit the pages meta tags and
title availabilit...
Image Optimization
Audit :
Have to check the optimization
images names, alt optimization
Check image indexing

Optimizatio...
Internal link building Optimization
Audit :
Have to check internal links
with keyword stuffs
Audit exact keyword anchor te...
Audit - Off Page Optimization
Audit :
Check spammy back links to remove from the index
Do the audit for nofollow links and...
Search Engine Submission
We have to submit the URL to get crawling and indexing of the specific search
engine
Example : Go...
Unique Domain Link building :

Keep linking with unique domains which
are related to page
Generate Link Popularity
Generate the back links for domain popularity
by submitting blogging, doing guest post,
submit li...
Social Media website link building

Submitting the URLs in the Social media
websites to get social media signals.
UI Design & Categorization
Audit :
Audit for URL navigation to ensure
the easy navigation
Audit navigation for all URLs

O...
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Brilliant Steps to do Search Engine Optimization

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Search Engine Optimization trend and method are changed by the latest algorithm updates. But the steps are the same to do optimization. These all steps required to do the better optimization. www.seoyogies.com

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Brilliant Steps to do Search Engine Optimization

  1. 1. Search Engine Optimization Stage 1 : Web Crawling & Indexing Audit Stage 2 : Competitor Analysis Stage 3 : Keyword Analysis Stage 4 : On page Optimization – Audit Stage 5 : Off Page Optimization - Audit Stage 6 : UI Design & Categorization
  2. 2. Stage1 Web Crawling & Indexing & Audit Status of search engine crawling Broken links and time out pages Audit Check out the 301 Web Redirection Flash & JavaScript Blocks Status of web page Indexing Check the site map status Frequency of Indexing
  3. 3. Stage2 Competitor Analysis Competitor Traffic Analysis Competitor Target keywords Rev iew Competitor Traffic Sources Analy sis Competitor Back Link Analysis
  4. 4. Stage 3 Keyword Analysis Competitor keywords An alysis Keyword Selection Website keyword phrases Analysis
  5. 5. Stage 4 On page Optimization & Audit On page Optimization Audit Web page URL optimization Web page Content Optimization Title & Meta description Image Optimization Internal link building Optimization
  6. 6. Stage 5 Off Page Optimization & Audit Back Link Audit Search Engine Submission Unique Domain Link building Generate Link Popularity Social Media website link building
  7. 7. Stage:6 UI Design & Categorization Audit for URL navigation Suggest the easy navigation breadcrumb Categorize the pages as parent page and sub pages
  8. 8. Status of search engine crawling We have to check the search engine crawler blocks which not allow the search engine robot to crawl examples : Robot.txt file block, Meta tag - noindex, nofollow , Tool Screaming Frog's SEO Spider
  9. 9. Broken links and time out pages Audit We should do the audit for broken links and time out pages which mostly push down the robot crawling from website. Example : 404 errors , 500 errors Tool : http://www.brokenlinkcheck.com/
  10. 10. Check out the 301 Web Redirection It is very important in the crawling audit. We have to check the header 301 redirection is done properly or not to the exact page or domain. You also check the canonical error to avoid duplication of the same web page or website. Example : 301 Redirection, Tool : Screaming Frog's SEO Spider
  11. 11. Flash & JavaScript Blocks Fundamentally search engine can't crawl the Java & Flash navigation. So we should confirm that, these are not used in the navigation.
  12. 12. Status of Indexing We have to check page indexing frequency and indexing status which helps to keep in search engine result. Site:http://www.getmytrip.com/ & check the cache of the indexed page
  13. 13. Check the site map status We have to know the availability of the site map of the website. It should be submitted in search engine for crawling and indexing. Tool : Google web master tool
  14. 14. Frequency of Indexing We have to check the frequency of indexing. If pages are not indexed frequently and very low indexing . We have to check status of penalization of website. Send reconsideration requests. Tool : Google web master tool
  15. 15. Competitor Traffic Analysis We have to analyze the competitor average traffic trend. It helps to know current trend and online trends for the particular category Tool : www.alexa.com
  16. 16. Competitor Target keywords Review We have to check the target keywords of competitor and its performance. So we can finalize the keyword phrases which generate traffic and competitive keyword. Tool : www.alexa.com
  17. 17. Competitor Traffic Sources We have to check the competitor traffic sources like search engine, social media, campaign. We have to analyze the report. Spyfu, alexa,
  18. 18. Competitor Back Link Analysis We have to analyze competitor back links of Dofollow links & Nofollow link counts, unquie domain links, domain authority, page authority, https://ahrefs.com/
  19. 19. Competitor keywords Analysis We have to select good performing keywords from the competitor. It helps to get new related keywords Spyfu & SEMRUSH
  20. 20. Keyword Selection Select the keywords by using competitor and keyword tool based on the search volume and competitor. Tool : Google keyword tool, http://www.wordtracker.com/
  21. 21. Website keyword phrases Analysis : We should analysis the key phrases in the website. We can finalize the keywords based on our website keywords. Webmaster tool
  22. 22. Web page URL optimization Audit Optimization : Audit for the duplicate URLs Optimize the URL with Keyword Phrases based on page content Audit the underscore to optimize the hyphens URL length should be less than 115 characters Optimize the URL Parameters
  23. 23. Web page Content Optimization Audit : Audit the copy content in the website Availability of the index-able text in the page Remove the keyword stuff and spammy content Optimization : Using minimum 300 words content in the web page Should be used keyword phrases 5% maximum in the content H1 tags used properly in the
  24. 24. Title & Meta description Optimization Audit : Audit for Repeated meta tags Audit the pages meta tags and title availability Check Properly title & meta tags optimized with target keywords Optimization : Write the unique page title with keyword phrases for all pages maximum 70 characters w Writing meta tags for all pages based on page content
  25. 25. Image Optimization Audit : Have to check the optimization images names, alt optimization Check image indexing Optimization : Give image name properly to web page images Use the alt tag for the images Can use title for image to get better ranking
  26. 26. Internal link building Optimization Audit : Have to check internal links with keyword stuffs Audit exact keyword anchor text internal links Audit for Unrelated page internal linking Optimization : Categorize the pages and build the internal linking with the same category page. Use the anchor text with target keyword phrase
  27. 27. Audit - Off Page Optimization Audit : Check spammy back links to remove from the index Do the audit for nofollow links and dofollow links to increase back link based on report. Based on competitor back links analysis try to get links like competitor to increase popularity
  28. 28. Search Engine Submission We have to submit the URL to get crawling and indexing of the specific search engine Example : Google , Bing,
  29. 29. Unique Domain Link building : Keep linking with unique domains which are related to page
  30. 30. Generate Link Popularity Generate the back links for domain popularity by submitting blogging, doing guest post, submit links in classifieds and more.
  31. 31. Social Media website link building Submitting the URLs in the Social media websites to get social media signals.
  32. 32. UI Design & Categorization Audit : Audit for URL navigation to ensure the easy navigation Audit navigation for all URLs Optimization : Suggest the easy navigation breadcrumb Categorize the pages as parent page and sub pages
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