Hi!
@csavage
Building audiences
with video
Great companies find ways to
build audiences
Back in the year 2011
Selling the features
We are social creatures
We offer video hosting
We offer video hosting
We help you do more with video
Wistia Blog Traffic
0
125,000
250,000
375,000
500,000
2010 2011 2012 2013
Each piece of content helps the
audience grow
You don’t need video
Every individual needs to believe
Missions are emotional
Creating videos for a mission
The Purpose:
Shoot with the camera you have
The concept:
Prove our point by getting meta
The Script
The Table Read
The Setup
$100 DIY Lights
Get Loose!
The B-Roll
The Edit
Sell the mission
Get emotional
Build an audience
@csavage
chris@wistia.com
!
wistia.com/learning
wistia.com/searchlove
Building audiences with video
Building audiences with video
Building audiences with video
Building audiences with video
Building audiences with video
Building audiences with video
Building audiences with video
Building audiences with video
Building audiences with video
Building audiences with video
Building audiences with video
Building audiences with video
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Building audiences with video

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This is a presentation I gave at Searchlove boston about how to market with video more effectively. You don't need your content to go viral to be successful, you need to figure out how to sell the right things to your audience in the right way.

Published in: Marketing, Business, Technology
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Building audiences with video

  1. 1. Hi!
  2. 2. @csavage
  3. 3. Building audiences with video
  4. 4. Great companies find ways to build audiences
  5. 5. Back in the year 2011
  6. 6. Selling the features
  7. 7. We are social creatures
  8. 8. We offer video hosting
  9. 9. We offer video hosting We help you do more with video
  10. 10. Wistia Blog Traffic 0 125,000 250,000 375,000 500,000 2010 2011 2012 2013
  11. 11. Each piece of content helps the audience grow
  12. 12. You don’t need video
  13. 13. Every individual needs to believe
  14. 14. Missions are emotional
  15. 15. Creating videos for a mission
  16. 16. The Purpose: Shoot with the camera you have
  17. 17. The concept: Prove our point by getting meta
  18. 18. The Script
  19. 19. The Table Read
  20. 20. The Setup
  21. 21. $100 DIY Lights
  22. 22. Get Loose!
  23. 23. The B-Roll
  24. 24. The Edit
  25. 25. Sell the mission Get emotional Build an audience
  26. 26. @csavage chris@wistia.com ! wistia.com/learning wistia.com/searchlove
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