Building audiences with video
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Building audiences with video

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This is a presentation I gave at Searchlove boston about how to market with video more effectively. You don't need your content to go viral to be successful, you need to figure out how to sell the ...

This is a presentation I gave at Searchlove boston about how to market with video more effectively. You don't need your content to go viral to be successful, you need to figure out how to sell the right things to your audience in the right way.

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Building audiences with video Building audiences with video Presentation Transcript

  • Hi!
  • @csavage
  • Building audiences with video
  • Great companies find ways to build audiences
  • Back in the year 2011
  • Selling the features
  • We are social creatures
  • We offer video hosting
  • We offer video hosting We help you do more with video
  • Wistia Blog Traffic 0 125,000 250,000 375,000 500,000 2010 2011 2012 2013
  • Each piece of content helps the audience grow
  • You don’t need video
  • Every individual needs to believe
  • Missions are emotional
  • Creating videos for a mission
  • The Purpose: Shoot with the camera you have
  • The concept: Prove our point by getting meta
  • The Script
  • The Table Read
  • The Setup
  • $100 DIY Lights
  • Get Loose!
  • The B-Roll
  • The Edit
  • Sell the mission Get emotional Build an audience
  • @csavage chris@wistia.com ! wistia.com/learning wistia.com/searchlove