BUILDING A STARTUP BRANDWITH T-SHIRTS<br />Chris Savage | @csavage | CEO WISTIA<br />
Host, share, and track video<br />
Spent over $8,000<br />in the last two years<br />sending out t-shirts.<br />
$15 <br />to buy, print, and ship a t-shirt<br />
530<br />shirts have been sent out<br />
Here’s me calculating the ROI<br />
CREATE BRAND ADVOCATES!<br />
Super Soft<br />Funky Colors<br />Modern Fit<br />Retails for $22<br />Surprise with quality<br />
You have to interact with us<br />
The results<br />
Want a t-shirt?@wistia us right now<br />Watch a video about WISTIA t-shirts: http://bit.ly/wistia-tshirts<br />Connect wi...
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Building a startup brand with t-shirts

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  • One of the major drivers of our business is word of mouth. Over 50% of our customers come from word of mouth. Word of mouth is t-shirts.
  • I did actually try
  • Say return on investment. When we first made out the decision to send out t-shirts I was very concerned with our return on investment. It was impossible. Then we realized that creating walking billboards wasn’t he point at all.
  • http://www.flickr.com/photos/wistia. What’s a Brand Advocate?
  • Our goal is to actually delight people with the t-shirts.
  • They are special. You can only get one from interacting with us. Stopping by, responding to a contest, asking for one directly.
  • Add the human touch
  • An ad they feel good about because it’s so SOFT and they love the BRAND. If this keeps Wistia top of mind they will make better recommendations to others
  • Add link to video.T-shirt give away
  • Building a startup brand with t-shirts

    1. 1. BUILDING A STARTUP BRANDWITH T-SHIRTS<br />Chris Savage | @csavage | CEO WISTIA<br />
    2. 2. Host, share, and track video<br />
    3. 3. Spent over $8,000<br />in the last two years<br />sending out t-shirts.<br />
    4. 4. $15 <br />to buy, print, and ship a t-shirt<br />
    5. 5. 530<br />shirts have been sent out<br />
    6. 6. Here’s me calculating the ROI<br />
    7. 7. CREATE BRAND ADVOCATES!<br />
    8. 8. Super Soft<br />Funky Colors<br />Modern Fit<br />Retails for $22<br />Surprise with quality<br />
    9. 9. You have to interact with us<br />
    10. 10.
    11. 11. The results<br />
    12. 12. Want a t-shirt?@wistia us right now<br />Watch a video about WISTIA t-shirts: http://bit.ly/wistia-tshirts<br />Connect with me:<br />chris@wistia.com<br />@csavage<br />wistia.com<br />savagethoughts.com<br />
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