This document outlines AMG Marketing's plan to launch an eco-friendly clothing line for Levi Strauss & Co. It includes a market summary, SWOT analysis, marketing strategy, implementation plan, and financial projections. The strategy is to launch an "ECO-CENTRIC CLOTHING LINE" to differentiate Levi's from competitors and capture part of the growing eco-friendly apparel market. The plan targets metropolitan cities in the US and Europe with promotional events, print/TV ads, and distribution through prestige retailers and online. Financial goals include gaining 30% of the eco market and achieving over 20% ROI. Market research is needed to refine the strategy and ensure it meets customer tastes.

1. AMG Marketing

4. SWOT

5. Marketing Strategy

6. Implementation

8. GDP turned positive in the third quarter of 2009, Standard & Poor’s Economics projects a 2.1% increase in consumer spending in 2010.

10. SWOT

11. Competitors

16. Product Line & Pricing Levi will be offering one specific product line with many styles and types of items, such as pants, blouses, and accessories.

19. Print ads in fashion magazines and on billboards in downtown areas in the regions the line will be carried.

22. What kind of knowledge do our customers have about organic and sustainable clothing?

23. What are the clothing tastes of our wealthy clientele?

24. What are the demographics of our wealthy clientele?

26. Sales & Expense Forecast

27. Break-even Analysis

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