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What your Startup can learn from Campaigns

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A presentation I gave at sxsw entitled "What your startup can learn from Barack Obama and Howard Dean"

A presentation I gave at sxsw entitled "What your startup can learn from Barack Obama and Howard Dean"

Published in: News & Politics, Technology

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Transcript

  • 1. What your startup can learn from the political internet campaigns
  • 2. Have an Opponent
  • 3. Your opponent is not your competition
  • 4. Barack Obama > Status Quo Howard Dean > Iraq War Sunlight Labs > Undue Influence
  • 5. 37Signals > Enterprisey-ness Meetup > Being Alone Twitter > Being Disconnected
  • 6. This Panel > Bad SxSW Panels
  • 7. Use your opponent to craft narrative
  • 8. Create the illusion of intimacy with your customers
  • 9. Let your customers meet each other. Physically.